 It's interesting. So during this time, we have seen like a lot of companies. I'm sure you guys have to like Equinox, they created their own app and on their separate app, they have like all this amazing fitness training that they were offering for free for a little bit, but it was free if you remember. And it was like literally some of the best training ever. But the issue I thought was it's a complex problem because one, you're changing behavior, right? So you're moving somebody to an online setting, which COVID has helped significantly with, but they're still a barrier there. And then two, the class better be damn good. And that's the hard part, right? And then I'm like, we actually had an Equinox trainer on the podcast that she was filming a bunch of these things. And I was like, how often do you have to film? Like how many times do you have to go through these takes? Because you're literally working out while you're coaching us, while there's floor people in the room doing the same motions. And like you're trying to tell me somebody didn't get tired. Like somebody definitely got tired and walked away. And so it creates this, it's hard. It's hard to keep that energy high. In terms of how you guys view it, I just think about it like it's also an opportunity for young companies to almost show the behemots how to do it, right? So if you guys like, it sounds like in your case, you're on to something, you know, you're on to something. And so the funding opportunity, I would say is now because you have the right market signals at the same time. It's a cool maybe opportunity to partner with the bigger player and say like, look, don't reinvent the wheel. We've already kind of figured this out. Yeah, we have the methodology and like the fun and like community dialed in. We need a Diego. We need a tech person to partner with to just take care of all of the back end stuff that you have to continue to update. It's a never ending thing. Like technology changes so quickly and you really do have to keep up or if your load time is slow, people will go somewhere else. Even if you are the coolest most fun yoga teachers in the world. Yeah. No, it's so true. I'll say something to that. I was gonna say was interesting with the pandemic and what it brought for us, you know, Christy said our early iterations of SkyTing TV videos that we launched with were like beautifully directed, had two cameras, you know, and like different shots all edited like really, really clean. We did voiceovers for the audio so teachers weren't speaking live on camera. It was all like a really clean audio done in a sound studio et cetera, et cetera. And those videos are great. And you know, obviously they're still on our website, but what we got as far as feedback from students when the pandemic started, they were like, I kind of like these iPhone shot videos in your home better because you're like more yourselves, you're like laughing, you're making mistakes and it feels like you're practicing with me as opposed to like being on this like pedestal of practice. And I think that's something that we've always done. Well, at SkyTing is like really humanize the experience and it's not about like us being your guru or your ultimate teacher. It's just like we are like you were figuring our shit out just the way you're figuring your stuff out and like we're happy to go through this journey with you, which I think brought like especially during the pandemic and like the realities of the situation like Chrissy said, we like, you know, live on levity and we live on bringing joy and trying to spark that within the yoga practice. And so that was an interesting learning lesson for us too. So now when we're in studios doing these classes, we are trying to keep it still a little more light, a little more real because the perfectionism that I think has existed for a long time in pre-recorded video space, especially with fitness is just kind of like, okay, that's cool for a while, but then it's boring and like I don't want to take somebody who doesn't make a mistake and who's like, you know, at a perfect angle with every posture. I want to see somebody that like flubs or needs to modify or like, yeah, I don't know, just is a human being. That's me. I'll flub all day. You can be our next model. I'll bring you in the most approachable yoga teacher right here. Exactly. How to get all the moves kind of right. Yeah. No, I'm in. I'm in. I'll embarrass myself. I don't mind at all. Chloe, what you were saying about people commenting on the the change in we like the iPhone videos because you're more yourself. I mean, that's kind of what we've been preaching on this show is like, you don't have to be perfect. Like that to me, what that shows is growth. Like we were talking about earlier, you're hitting your stride and you're growing into this platform and you're getting better at it. You don't have to be perfect right away. You can allow time to figure things out as you go. The important thing is just to start whatever you're doing just begin and learn along the way. That's part of the process. It's and it's a scary part because it's a big unknown, but by allowing for growth, you can really I mean, you guys could come out of this and go back to the super interesting multi-camera angles shot in beautiful high definition and bring along with you the experience of shooting it at home on your iPhone. Relatable content that everyone's going to just digest with further and really just hit a new level. So like looking forward, how do you think you guys can can capitalize on this and do you have plans for going back into a actual studio sometime in the future and kind of rolling back with the the multi-camera angle productions? Yeah, I mean, that is what we're doing now. We're in studio with our our fancy camera guy Derek shout out. We love him, but we laugh because we're really one take wonders. We're like, let's keep the mistakes. Let's keep the cursing and no more voiceover. So that is what we learned and looking forward. I think we'll just like keep refining and listening to our customers. Like we really are engaged with our people and our lifetime value of our customer is very, very high compared to other subscription based models. I think because you feel like we're talking directly to you, we're listening to what you say your requests on Instagram and they can like talk to the teachers directly. We're always like on camera like, hey guys DM me what class do you want to do next month? So that's a thing and also we want to keep the sense of community and are doing these low-fi zoom classes weekly just to like see who's actually practicing with us that are just more for fun and not not anything else. They're for free for now. I'll share my number one sticky thing on these classes has been when I feel like the instructors in my head, like if I'm doing something for the third time and she'll say something like I know it hurts or like I know this is the hardest one and I'm like, how the fuck did she know we're all psychic. It makes me connect. And so to your point around like voiceovers like I think that's great. Don't do it. Don't be the guy Roz of yoga. Don't get the orchestra. Just be you just do it live and it connects. It's so right. It feels so much better. Like I'm always like, yeah, she understands how hard it is like when she's losing her breath and I'm also sweating. It's like, yes, she can't sound perfect because then it would just be demoralizing to me like how is she doing this while teaching and sounds perfect when I'm over here dying and I'm not talking anybody. I'm just in my own room. It's weird has to be fresh. I mean, we teach these classes as if we have a live audience. We're trying to recreate the live studio experience through digital, which is what's tricky. But I think you're right. We found our roof now. It took us, you know, a year of learning, but we're in a good place. I think.