 difficult conversations and asking for help are two huge discomforts for many of us right now. As we listen to this, this avoidance of dealing with those conversations with our partner, with our friends, with our coworkers, with our teammates, and those compound and put you in a massive bind. And then the flip side is when your backs against the wall oftentimes, that's the biggest discomfort we could face is just saying, Hey, I need a helping hand. I don't have the answer. I don't know how to get through this. Can you help? I think there's three, I call them the discomfort defaults, three ineffective ways of dealing with discomfort, that many of us just get naturally, right? Discomfort doesn't feel good. So we turn to these defaults, and it leads to a bad place over time. And it ultimately leads to the the ghosts of regret, right? Wishing that I could have might have. And what those three things are avoiding it sitting on the couch and watching Netflix instead of having that difficult conversation, denying it, you know, maybe drinking the worry away or being angry about it, that's denying the discomfort in a way, or just surviving, which is kind of what I did where you totally shut down, you batten down the hatches, you don't talk to anybody, you don't do anything, you just kind of keep everything on the surface okay, and underneath you're like a duck like just paddling like hell trying to, you know, keep yourself afloat, right? And, you know, it turns out those discomfort defaults, a Norwegian study found left people unable to act in accordance with the knowledge that they already had. And I think that's certainly the case for me. And it is the case for many, right? Like, I know what to do to grow my business. I know what needs to be done in this relationship. I know what needs to be done to lose some weight. And yet, I find myself not doing it. And oftentimes, the remedy seems to be like hyper discipline. And don't get me wrong, discipline's huge, you need it, you must have it, it's a huge component. But discipline alone won't get you there. It's unsustainable over time. Until you're willing to really address that underlying discomfort, you're going to be stuck with some version of the status quo that you already have.