 it is an extension of who you are if people see that your content is consistent they're going to see you as a consistent person you're dependable you're hardworking this is what I believe I'm sharing that with you for nothing just get out there and succeed right at the end of 2007 before I got laid off in the oil rig I was like I said dabbling back into real estate and I did something that was just the most amazing thing and I still do it to this day and it's literally the foundation of my business and the reason why I'm able to sell so much property but I started doing a weekly email every single week on the same day of the week and I'll do it forever and what it was is I started communicating with potential buyers and sellers in the market and there were so many foreclosures going on at the time there were so much you know so many deals and foreclosures and stuff that was so much cheaper and so I heard it so many times that they wanted a weekly report of the foreclosures or the the deals they wanted a weekly list weekly list and so many so many people told me that I started sending out this weekly list of foreclosures and deals in the area just to the people who asked for it and after like a month of doing that I said you know I'm just going to send this to everybody all everybody in my database and so then as the years went on I just continued you know collecting people's email addresses putting people in this email database and as time went on the foreclosures eventually went away and my weekly email just kind of morphed into a weekly report you know weekly market report and I created every week it's not a drip it's not automatic every Wednesday I sit down for 30 minutes and I create this report and so what I didn't realize is that through that weekly email I was I was beginning to start a personal brand and I had no idea at the time but looking back on it that's what I was doing personal brand is what I've realized it's something that we all need to be doing but what it is is it's it's original content it has to be to me it doesn't win unless it's original if you have a company doing it for you or if it's a drip or if it's an automatic it just does not will not work original content from your brain because that's giving them a piece of you see they're getting to know you through your content and it has to be consistent so original consistent content the consistency of the content and this is regardless of what platform you're you're using to push this content you know it could be email it could be social it could be tax it could be even phone call it could be whatever your your your platform is of building your brand it's got to be consistent because it is an extension of who you are if people see that your content is consistent they're going to see you as a consistent person you're dependable you're hardworking if you're inconsistent with your with your content then they're going to see think that you're an inconsistent person or that you're undependable or that you aren't professional or so on and so forth so whenever I decided to do it every week um every Wednesday every Wednesday since 2007 so we're running up on 13 years never missed a Wednesday ever that's through a lot of weird stuff um vacations changing hurricanes markets crashing you know all kinds of stuff never miss because that's the single most important part of my business so I believe that the weekly email should be the foundation of your business of your personal brand and then you and then to me you build from there so you got this consistent email going out okay that's the first layer and then the next layer that that's like that's your foundation of your house okay your little personal branding house and then the building blocks on top you know we can add social media there if we want we can add text messaging we can add all these different things you know postcards direct mail um you know SEO websites uh you know advertise whatever the case may be I believe email is where it starts if you can't get the foundation set and you start building your audience there okay um that's just what I believe that's what I think I think that's the best avenue a lot of people just do social media and they do really well and that's great everything works everything works you got to find what works for you and you got to be consistent and you have to you have to do it enough to to develop the skill right every everything is a craft you know and you have to get good you have it's a skill that you have to develop