 So, let's talk about translating your site, WordPress site with AI. Let's see. Quickly about me, that's me, an old photo. I work for a company, you probably know us by our plug in for translating your site. And tool set, as Milan said, I live in Slovenia with my family, my wife and my daughter, Gloria, hi, Gloria, if you're watching. And what I do is I lead the content team. So everything with writing, like announcements, technical documentation, you know, every partnership articles, everything that's content, that's my team. And obviously when we talk about AI and all the hype today, this is something that interests me, right? So, let's start. About AI translations today, okay? To tell you about what I think about AI translations today, I need to go three years back when I was first really, really kind of blown away by AI translations. There's this site I often visit, it's foobies.net, I don't know if you heard about it, it's about like art, photography, digital art. So I came up with an article with great photos, it's nice, but it's French, I don't speak French. So Chrome tells me, like, do you want me to translate this page for you? And I say, sure. And it does, and it's just like great, it's like talking about art, which is not always an easy topic, not always easy language, and it was great. And this was three years ago. So now I just took, this is not the text I saw that day, but I just wanted to show you, so this is in French, or as they say, it's all Greek to me. So, you know, let me just read you one sentence, the first sentence. How to recreate in a scenographic exhibition, the unique atmosphere that reigns in the masterpieces of filmmaker Stanley Kubrick. Pretty nice, I don't know, if I wrote that in English, I would be kind of proud, it's nice, okay? So that's my point, that's kind of like, that was three years ago that I was blown away, and we've gone so far from there, and with chat GPT and everything going on, you can only imagine where we are today. So how does it work? I wanted to tell you all about it, but it's really complex, and it can get very technical, and you could actually have a whole talk about how AI translations and AI works in general, maybe even five talks. So, just very generally, it's like neural networks learning from vast amount of language data, and finding kind of statistical probabilities of what comes next, and that's how it works in essence. There are tons of articles today, so if you're into this, just Google it, you'll find tons of it. But language is complex, so it's hard to predict everything, right? So the thing is, today, for what we usually do, like the sites we build, at least in my experience, and from my colleagues and friends, AI translations today are great. They will cover it completely. There are exceptions, of course, like science, and medicine, and law. That's all that kind of has their own intricacies, so there you would probably want something human, like a human review, OK? Now, my opinion is like, I can talk to you about how AI translations are great for like whole two days, and it doesn't matter unless there's a why, OK? And you need a why, like why would you do it, OK? So here's me trying to kind of tell you why, in my opinion, OK? The obvious why is like reach your larger audience, OK? So you know, if you translate tools, you're from a country that has like 10 million people, maybe you can translate to a bigger audience, 100 million people. People are proven by like science research that they prefer buying and shelling out cash in their own language, OK? So conversions and sales are better. You get better SEO because now you're not ranking only in like your language or the default language, you're ranking in more languages. So that's better for you, of course, and you boost your branded awareness because if you're present in a country that you're not translated to, it doesn't make sense. Like imagine here in Greece having like, I don't know, Microsoft without being translated to Greek, it's kind of weird, right? It wouldn't work at all. And of course, user experience is better. It's definitely better. Most of the people prefer doing stuff in their own native language. So it makes sense. But in practice, OK? The why in practice. So this is where I live now in Slovenia. So Slovenia is a beautiful country that has two million people, OK? So that's one million less than Athens, the whole city, you know? So it's a small country like with not too many people. So how do we reach more people by translation, OK? So let's add Croatia. I don't know if I mentioned I'm originally from Croatia. So I translate my site to Croatian. Now I'm from 2 to 6 million. Hungarian, 16 million plus Austria, they speak German. So I put 25 million, but actually many more million people speak German. So it's more. And Italy, 84 million. So we went from 2 million in Slovenia to just neighboring countries to translate to, and we can now reach 84 million people. Of course, you don't reach them all like anything else. But you have a much larger pool of people, much larger audience to work with, OK? And finally, it's not only about just translating. So when you reach to other markets, for example, I'll stick with my kind of example. I'm from Croatia. I now live for a long time in Slovenia. And I know both countries. I have my networks. I have my friends, you know? But even with all of this, if I want to expand my company to Croatia from Slovenia, if I don't translate it to Croatian, it doesn't make sense. It won't work. No matter my network, no matter my reach, and no matter the fact that we used to be in the same country. We used to be in Yugoslavia together. And our languages are both Slavic, similar, but also pretty different, OK? And another part of this why that I would like to share is why AI translations, because you can use human translation. You can do it yourself. But AI translations today are super fast, super affordable, and super accurate. So that's that part of the why. Now, how do we do it in WordPress? Because we're here all into WordPress, right? So how do we use AI to translate our WordPress sites? You need two things. First, you need to decide which engine you want to use. There are a lot of options there. I mentioned them. And then you need a plugin, because, as you know, WordPress Core doesn't have multilingual features yet. I will touch upon that in my last slide. So let's choose a translation engine first. We won't choose. I will just tell you about it. Deepel, Google, Translate, Microsoft Azure, you have Amazon, and a bunch of other options. And the thing is, they are all great, really. So there are tiny differences between some language pairs, and like, you know, but they are really good. So you choose from what you need. But in my experience, and kind of our experience as a company who do stuff related to translations, Deepel has the edge. It's leading the pack a bit. But it's not by a big margin, but I would choose Deepel. And then you need to choose a multilingual plugin. So you know what I would suggest there? But so you have options. I think that's great. Like, you have options. You're not stuck with like one or two solutions. There are multiple solutions there. So you have WPML, you have Wigload, GTranslate, TranslatePress, Polylang. You know, there are a lot of options. So how do you choose? My suggestion is think about what you need, OK? I know pricing is important to everyone, myself included. But don't let it like kind of only that to guide you. Because look for what you need, really. So first, does it support the engine you want to use? Be careful because not all of the plugins support all of the engines, you know? So if you want a specific one, be sure it's that. Translation management, it sounds a bit abstract, but it's actually very simple and very important. What can you do with your translations? Can you send them to not just AI, but to other people, to your friends, to reviewers? Like, this is important. You may not know it once you decide to start building a multilingual site, but with a bit of kind of research online, you will know what I mean. And then we come to pricing, which I mentioned. And there are two prices, of course, plug-in and AI translations. So be careful because some options start free. But if you want some very basic kind of features, it kind of adds up. And then you're kind of in the very expensive area. And finally, do you need a human review? It depends. It depends. But like many people do want it. So if that's important, definitely look which plugins allow you to review and edit AI translations. Again, not all of them do. So how does it actually look like? Of course, it depends on what plug-in you use. So this is from WPML. As you can see, it's very simple. It's like a dashboard. And this mode that is on the screenshot is actually where WPML takes care of everything. It translates in the background, all the posts, all the pages, whatever you tell it to. And when you add, edit, it just works. But you don't need to use WPML or other plugins like that. You can also tell it, no, I just want to translate this and this and this and this and be in charge of what goes on. This is, for example, for translate press. You can see the English original language on the left side and the translation on the right. And most of the plugins allow you to edit translations, but not all. So be careful there, OK? And also, if you need a full-blown translation editor, which I very much suggest that you go with a solution that has it, it will help you a lot because it saves time. It's kind of like a translation tool for you. It has glossary and stuff. And this is the question, so how do we get it reviewed? Be careful because not all of them allow you to do this. Like, there are plugins that allow you, like, OK, you can edit the translation by yourself. OK, but if we take that site, for example, I don't speak French, so how can I review French language? So obviously, I need to invite someone. It can be like a user, a friend. So this is what I would definitely keep in mind when going with translating your site with AI. And so here's the point, but it's not all about websites because we are a WordPress community. We do many more things, so we build teams, teams for clients, teams for the ecosystem. We build plugins also for clients. We build plugins for everyone, free, freemium, premium, whatever. So how do we translate it? And I can tell you from our experience, we have been translating our own plugins for years. And it's a pain in the behind, and it's super expensive. Like, we went the professional translation route, and it's thousands of dollars. It takes time. It's just like complicated, OK? So what I want to just mention here today is that we built a free tool for everyone. On this site, ptc.wql.org. And it's free, and it will stay free. And this is the first iteration that we wanted to share with the community. And please, if you're into this, if you need this to translate your team plugin, use it and let us know your thoughts, feature requests, whatever, because this is the first iteration we are only working on better stuff for it. There will be something premium later, but this stays free. And we are already starting to use it for ourselves, and it's really nice. So this is what I wholeheartedly suggest, and let me know how it goes. So in the end, what's the future of multilingual WordPress? I don't know. That's the thing. So Gutenberg Phase 4 promises these multilingual features. I don't know what's being discussed, what's being decided. Probably not too much yet, because we still have Phase 3. So it's some time away, so it will take a bit of time. But by the fact that Jetpack just released an AI assistant in their own plugin, I have a feeling that multilingual phase of WordPress will and should definitely include some sort of AI integration, because it's the only logical thing. And I'm sure that people who will be working on it will know what to do. But it's for us to see how it goes, and I'll be happy to, if anyone knows more, please let me know. So that's it. Thank you very much.