 So, what radio tourists, for those of you that don't understand, is before an artist's song officially seeks to be added to Radio Station's playlist, they'll spend like six months visiting these regions. Each regional for the record company will take an artist out. They'll play in conference rooms or the promoter will play the music and get people pumped and excited. And then six months later, when the song goes out, you want to be added to every radio station possible. So, it's a massive cost that goes along with flying the rep, flying the artist, flying a player, you know, hotels, planes. So, the label, the artist is majorly going into debt at the beginning stages of their record.