 Hey, it's Monday night, only an hour earlier, still light here on the coast, it's Voiceover Body Shop, and our guest tonight with us is going to be Isalopez. There she is. And your questions coming up on Voiceover Body Shop right now. Two men, twin sons from different mothers, with a passion for voiceover recording technology and the desire to make recording easy for voice actors everywhere. Together, in one place, George Whittem, the home studio engineer to the stars, a Virginia tech grad with an unmatched knowledge of all the latest gear and technology in voiceover today. Dan Leonard, the home studio master, a voice actor with over 30 years experience in broadcasting and recording, and a no-holds-barred myth-busting attitude for teaching you how easy it is. Together, to bring you all the latest technology, today's Voiceover superstars, and leading the discussion on how to make the most of your voiceover business. This is Voiceover Body Shop. 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Tonight, Issa Lopez is our guest, and we'll be talking to her in just a second. And if you got a question for us, throw it in the chat room, because I believe Mike Merlino is in charge of the chat room tonight. Yes, he is. And he'll be tossing your questions, because I'm sure you got lots of questions for Issa. Or if you got a tech question, throw it in the chat room. Now would be a really good time. We'll be covering that in the next segment. That's right. We also can take your questions on Zoom. So if you want to have your question answered live, audio and video, or just audio defined to, we can do that as well. So if you like to do that, we'll put the Zoom link in the chat room on VOBS.tv. Alrighty. Well, it's time to introduce our guest. And, you know, Issa Lopez has a specific flair for radio imaging. Oh, yeah. And can cover the full range from energetic and playful to sexy and sultry. Can't wait to hear that. And as a result, Issa is one of the most in-demand, bilingual voices in the freelance voice over world. And let's welcome to Voice Over Body Shop, Issa Lopez. Hey, guys. There she is. Thanks so much for having me. It's great having you. And now you're in Denver, Colorado, high in the Mile High City there. Yes. I just moved to a smaller town, a real cow town. It's called Peyton, Colorado. Oh, yeah. Yeah. Colorado. Denver is fascinating. You drive the city ends and then you're like, where'd the city go? What is it? You're out in the country. It's still building the borders. Yeah, exactly. Exactly. Yep. Yep, yep, yep. You're somebody who does a tremendous amount of imaging work. And, you know, so, but we'd like to find out how did you, what is your, what was your journey? How did you get there? You started off singing and doing music? Yes. My father was one of the creators of, I'm really going to tell my age now, but do you remember Menudo with like Ricky Martin and all those? Yes. I remember that. Very huge. Yeah. Very, very known in Puerto Rico and very talented musician, actually toured with Casey and the Sunshine Band and Cool and the Gang for 10 years. Really amazing musician. So I got a lot of that musical background, a lot of people from Puerto Rico, even Rosie, that you guys know, Amador and her family, they sing, they write music. It's just kind of in us. So pushing forward, I really wanted to do that singing thing. So when Star Search went on the road, I won that when I was 11. And I also won the Apollo when they went on the road to Colorado. I won that at 14. And by the time I was 25, 26, I had my first official, you know, record deal. Everything was like there. And, you know, you work all your life for something. And then I sat there in that room of executives. And when I saw the, when I saw their plans for me, let's just put it this way. It was not what I expected. And it's just, I decided to walk away from that deal. It was one of the hardest things I have ever done, actually. You think your life is over, but, you know, if you're listening, there are so many things beyond hitting rock bottom. You can only go up. So I got really, really depressed. But to pay the bills, I became a nanny. And the guy, the guy was really crazy. I'm not even into kids. So that's really a nanny. Yeah. That's usually kind of a requirement for a nanny for what I remember. It's not a requirement. It's not a requirement for teaching, apparently. Based on some of the teachers I've met. Yeah. So the guy that I was nanny for, he provided glasses for a lot of the program directors. And Colorado, and he was overhearing them that they were about to that clear channel at the time, which is now I heart. If you're listening and you're not sure, like, who, what's clear channel? That's the original name of I heart. And they were about to start a bilingual radio format. And they were looking for a female that can go from, you know, Spanish right into English, English to Spanish. Because, you know, a lot of you that are listening that are, you know, bilingual. I'm sure it happens on a daily basis. You're like, Oh, Buenos dias. Okay. I want a burger with some gas. So like you just go back and forth. So I went in. It's kind of normal for us. So I went in and I interviewed and I, I must have left some kind of impression. I never really heard back, but I sent them all a thank you card. And I had already been doing jingles locally for TV affiliates. I also sang the morning show song for the hottest radio show at the time here in Colorado. So I had some stuff on paper, you know, writing jingles, singing them. And I think about a month and a half later, I got a call from the PD at the time. And I never forgot it because I was doing the nanny job and then I had a receptionist job. And then I was teaching aerobics at curbs at night. So I had like three jobs in my twenties and he called me and he goes, Are you ready to be a star? Are you ready to be on billboards? And I'm like, huh? So very unrealistic. If you're listening and you're interested in getting into radio, I got my own radio show, morning show to be, to be a specific, very, very unrealistic. So I was with clear channel slash I heart for almost gosh, 12 years. So I was with them a really long time. And in that radio world, I got not only more commercial experience, very important. I got comfortable with the mic, which is something that is you have to master, right? You have to be comfortable with the mic. And I got my chance to do in 2005, I got my chance to do my first radio imaging gig with I heart after I did well with them. I just started to build a rapport with producers, which is it's something that I bring up a lot when I talk to people and they ask me, Issa, I want to get into radio imaging and it's so important to keep relationships positive with everyone involved. Because it's not just your voice, right? It's the imaging producers that also put in their magic and it takes a long time though. Like a lot of people that may like you may go to my Instagram or you may go to, you know, someone else's Instagram and you or any social media, right? And you may be like, Oh my God, this is fun. This sounds like, you know, she's having a great time. And yes, I am. But it took years, years to get a lot of radio stations behind me on my own roster. Right. What did that involve? I mean, you're doing jingles at I heart and you're, but how did you get other stations to take you on saying, Hey, I can do your imaging for you? Is that other companies that do that or do you have to go out and freelance on your own and say, Hey, I can do this better than what you got or what? So being in house was a lot of help for me. I happened to be in a local building that had the regional I heart guy there. So I was lucky. So I was always in his face kind of like, Hey, you got a new station that's about to flip or like, what's going on? Because I can do it, you know, and I would always just in town that in them. Another thing that is important. And this is easy to do, guys. If you are listening and you're interested in radio imaging and you're admiring people out there, it doesn't. And this goes for all form of VO. I don't care how amazing and spectacular you can be with VO. We all can't do it all. Okay. I have to say no to a lot of things. What I mean by that is where this is going is that I had the luxury of Roger Keeler, amazing imaging producer. He introduced me to who still these two women are still amazing in radio imaging today, which is Andy Wigg and Jennifer Sweeney. And so excuse me, they were able to take me under their wing and kind of mentor me. And so that's when more gigs started. So how I got a lot of my gigs, excuse me, is let me just take some water. No problem. It's Colorado. It's very dry. You got to keep yourself hydrated. Yeah. So as I was being mentored by these women, you need demos. You need something to show people. So yeah, I had that one station, but I needed more stuff. So I had to start doing stuff for free. So I had one of my ladies that was mentoring me. She's like, listen, there's a station in Brazil. They are like top notch. I can't take it right now. They don't pay a lot of money, but Isa, he's an amazing producer, which, you know, that's the one thing I don't do. I don't produce. And she's like, I think you should take it. So that's what I did. I was a voice of RC and radio in Brazil for years. And that alone got me content. So, you know, you need content, you know, I. You need something to show what you can do. And so and also it got me familiar with a lot of copy that radio imaging, you know, entails. It's saying, you know, wild 101.5, but there's way more to radio imaging that just saying wild 101.5. There's, there's concert promos. You have to engage the listener. You're kind of like the seasoning for the station. You brand that station is so important. How does that process work? I mean, does each station say we want it like this? We want it like that? Or, you know, you know how to do this, just go do it. And what is your technique that makes you different from other people doing that type of stuff? Absolutely. Um, it depending on the format, right? You get an audition, right? From somebody that hits you up and you just, you read the lines and you kind of wing it. So common sense number one, guys, if someone's sending you a script or an opportunity, because let me say radio imaging now, even when I started, there was no podcasts. There was no interest. There are so many ways that you can get a demo together of stuff that you can do with your voice when it comes to like radio or podcast intros, right? You have all kinds of ways of getting that opportunity. You got to do common sense. Like if you're going to try out for a station, do your homework, just don't send it in. It's kind of like interviewing for something. You know, you want to know a little bit about the company so that the top 40 station, well, guess what? I'm going to talk like this. Why? Because it's kids listening to it. Right. You know, I'm not going to sound like, you know what? I'm just sick and tired of all this. It's not going to be that sound, you know? So you just, you got to kind of gauge it. Yeah. Yeah. Let me just stop you there for a second. If you're just joining us, we're talking with Issa Lopez. She is a bilingual imaging voice and she does a lot of that. Of course, a lot of other commercial stuff, which we can talk about. If you have a question for Issa about any of this stuff, and I know all you guys out there. Especially imaging stuff. You want to do imaging. Yeah. It's a competitive market. Throw your question in the chat room that Mike Berlino is currently moderating, and he will get that question to us. I know you got questions about this. Put it in there now. Okay. You were saying that you were talking a little bit about technique there. Yeah. So, you know, you just kind of know, like if it's top 40, you do that, you know, if it's, and then another thing too is, again, I'm speaking on a personal basis. Like I'm speaking about stuff that's worked for me. Okay. I've tried a lot of formats and you got to be believable. Kind of like Dan before the podcast started, we were talking about how you got to be believable, right? Right. And so where I have found my niche is doing the Spanglish thing. So, you know, it's doing the, you know, turn it up. You know, en tres, dos, uno, ceta, noventa, nueve, nueve, your station. So, it's like English Spanish. So, you got to find a niche in that world. But with anything, you really got to believe in what you're doing. We all, as VO people, we want to engage in so many different types of VO, but if you're really wanting to get into that radio imaging world, I ask you to do your homework and to, you know, kind of be prepared. On a good note, if you're interested in getting in radio imaging, the good things, let me start with a couple of things. You don't need an agent. You don't need to be union. Okay. You can start that train by yourself. There are so many ways of getting lists of radio stations. There are certain times of the year. There's a word that we use in radio a lot where radio stations flip. It happens all the time. A flip may be someone's losing their job in radio imaging, and I have to talk about that too. But that may open a door for you as well, because if they're turning into another format, like a country station may turn to a heavy metal station. Or as the station manager would always say when he would call me into his office, we're going in another direction. Oh, let me tell you. I know that for a fact. That is how I went full-time VO. I had told you guys, I was there almost 12 years, and I never forgot it. It was January of 2016. I was not only being locally very successful, but I was syndicated and Spanish through iHeart, and everything was great, and changes just happened. But sometimes in life, things happen to kind of nudge you to really do what your passion is. And I had built a studio with the money that I had set aside. I really wanted a studio in the house. And after losing my job and interviewing in other places, I said to myself, OK, Isa, you have about a year's saving. Why don't you just try this VO thing for a year? And it's crazy because I'm grateful to people like, you know, Alison Steele and Jen Sweeney. And these are people that are amazing voices with VO, with radio imaging. Cayman Kelly, who's the voice of the Breakfast Club for iHeart. That's one of the hottest radio shows in the US and online. And Joseph Riano, he was like, Isa, do it, but keep doing something on the weekends. And so a lot of people, they see me, and they see me having all these stations right now and doing really, really well. But I want people to know it took a long time to really get things going. And I just stopped that part-time job on the weekends, I think in September of this last year. But what it took for me to actually start flying by myself was just probably 85% marketing and practicing. And when I mean marketing, I mean low, like, studying stations, hitting them up, following people on LinkedIn, saying hello. Not in a bugaboo type of way. If you're like, Isa, what's a bugaboo? Bugaboo, you know what I mean. Like, and you're like, hey, I do this, I do that. You know what I mean? No. There's a class, there's a class of way of doing it. But I just hit hard with advertising. I had relationships already with people in radio, so I was lucky that way. But regardless, regardless, I want people that are listening to know that even at the status that I was at radio imaging-wise on my own, making good money with a lot of, especially international stations in South America and in the Caribbean, it took me 11 years to get a radio imaging agent. So don't think it happens overnight. And another important thing I have to say about radio imaging and getting an agent, because it's easy to become offended, right? Oh, well, why don't they represent me? Always remember something. My fiancee told me this because he's a music manager. And when he said it, I was like, dang, he's right. I remember a couple years ago saying, I just don't understand. I just don't understand. And he's like, always remember, you have to have something to manage for someone to manage you. So always remember that. You got to have stuff on your roster. You got to have, like, your own buzz going. All righty. Say, hey. Yeah. If you're just joining us. Is that the bell? That's the end of round one. Isla Lopez is our guest. Again, if you've got a question, throw it in the chat room. Now would be a really good time. And we're going to take a quick break and we'll be back with our questions and your questions right after this. Imagine mandatory retirement at age 57. And J Rodney Turner wasted no time when he got that news. He decided what the next act in life was going to be for him. Voice over. And fortunately for him, he chose the one form of acting voice acting for which the demand far exceeds the number of available performers. Audio book narration. He worked hard and smart. And J Rodney Turner's name is now on the cover of over 100 of those audio books for sale right now on Audible, which he produced in just the last four years or so. Want to know a secret? Here it is for free. David H. Lawrence, the 17th, has just released the first episode of a free video training series devoted to audio books. And it tells just how J Rodney Turner did it. In vivid detail, visit vo2gogo.com forward slash vobs to see it. If the idea of getting paid to tell stories appeals to you, or if you're already doing audio books but aren't having the success you know you're capable of achieving, this video is a must see. Check out the video here. Visit vo2gogo.com forward slash vobs. That's vo2gogo.com forward slash vobs. Well, hello there. I bet you weren't expecting to hear some big voiced announcer guy on your new orientation training for Snapchat, were you? This is Virgin Radio. Well, okay, we're not that innocent. There's jeans for wearin' and there's jeans for workin'. Dickies, cause I ain't here to look pretty. She's a champion of progressive values, a leader for California, and a voice for America. It's smart. It's a phone. It's a smart phone. But it's so much more. My emails are ready. Don't forget to pick up the eggs. What time is hockey practice? Check out this song. It's the end of the road for Rick. This is your knee, Rick. When hope is lost. The I-8 from BMW. Who said saving the planet couldn't be stylish? Hey, it's J. Michael Collins. Bet you think I'm gonna try and sell you a demo now, huh? I think they speak for themselves. But I will give you my email. It's jmichael at jmcvoiceover.com. Now, if Dan will stop waxing his mustache for a minute, we'll get back to the show. We're back here on Voice Over Body Shop. We're talking with Issa Lopez, and we're talking about imaging, which is not an easy genre to get yourself into. It's, as I've been saying, nice work if you can get it. But is it fun? Let me ask you that. Yeah, that's a good question. Fun genre? Do you enjoy it? Is it something really fun for you? Absolutely. You know, on a good point, you guys, like I said, you don't have to be union. You don't have to have an agent, right? But be prepared to be available a lot, like ASAP. Like when you get liners from a program director, I always say they want it yesterday. So, you know, you can't just go off and go to the mall and get those nikes that you wanted during the day. No, you have to stick to it. Anybody that's like super, super busy in radio imaging, if there's a couple people that you want to look up and to listen to their stuff, Steve Stone, you know, Andy Wigg, Kelly Doherty, Rachel McGrath, Chad Erickson, they will tell you they do not leave the mic. They're super busy. Yeah, they love what they do. I love what I do. But you have to be there. It has to be a quick, quick turnaround. Very quick turnaround. You got to be good at reading, you know? If you get it, and it kind of like VO, right? You guys, a comma is there for a reason. An exclamation point is there for a reason. A word that's bolded, they want it out there, you know? Those are the things that those producers are going to know, okay, Issa knows what she's doing or, you know, if you mispronounce something. But, you know, just be flexible and be like, yo, tell me if this was wrong, I'll send it over. The easier you are to work with, these producers talk to themselves all the time. It's a small world, the radio imaging production world. And people talk. And if you're nice to work with and you do things right, I'm telling you, it's going to go a long way. But you just got to be around. Don't believe in the house. All right. Now, what one of the things you were talking a little bit about how you do a sort of Spanglish, do you do pure Spanish imaging anywhere? I do. I would say, I have about 20 plus stations. And I only have that I have Kiss and Cincinnati, Kiss 1071 in Cincinnati. So if you're over there, that's in English. Most of my stations are in Spanish. Most of my stations are in Spanish. I just got my first Spanglish kind of station, my second one in Philadelphia. And let me tell you that imaging style is just really, really, it's amazing. It's really amazing. I just came out with a brand new Spanglish demo. Is that actually what it's being called? It says Spanglish on there. I'm calling it that. Oh, what did they call it in the biz? What's the technical term? They're really bilingual. Bilingual, OK. But I'm like, OK, this is a new Spanglish demo. And it's amazing because it just goes from English to Spanish. And it's just something that you're seeing a lot of. A lot of these formats, like top 40 formats when you're in your car, you're going to hear a lot of reggaeton and a lot of Spanish music. That's like an all Spanish right now, and that's currently. And so to me, it's exciting because the need for English Spanish is just growing. And, you know, another thing about radio imaging that I really wanted to tell the women that are listening, this is not a field where it's just all the men, you know. Yeah, we appreciate the Steve Stones and the, you know, Josh Goodman's and the Joseph Rianos. But this is a field where it's friendly for women to get into. And it's so exciting because you hear, you know, all kinds of powerful voices like Rachel McGrath and Kelly Kelly Kelly, you know, that are groundbreaking voices. And they're women and they're doing it. They are doing it. So it's positive. What is doing all this imaging involve? I mean, you were just saying that you can't go anywhere. I mean, so the technical side of things. I mean, you're like chained to your desk. I mean, as we like to call it golden handcuffs or I wouldn't say that. Like, okay, let's say you let's say you land a station. Okay. Like I landed a new station on the first week of 2019, which is great. I can't really say where it's going to be at. But that'll happen in February when I tell everyone. But anyway, so here's what's going to happen. So you got to do everything in the beginning. So you'll get about four pages of stuff. Right. You talk with the PD. I do my style is I want to, I want to know what you want, you know, from beginning to end. Cause it's your baby. Right. And so I take those pages. I send them back on a regular basis. I'm going to hear from that producer, maybe two or maybe twice for that week. And you're going to get a couple liners and maybe a promo. But guess what? If you have an agent and you have that contract, that money is every single month. And that's another positive thing about radio imaging. As, as VO artists, not talking about imaging, we all know we wake up unemployed every day. We don't know what we're going to do a month from now. Right. This is what we live. But with radio imaging, as well as, you know, like TV affiliate and promo, you have that contract with that radio station. It can last from one year to legendary stations can last to 20. You never know. But the positive thing is that it's a guarantee check every single month. And it's to me, it's low maintenance. I mean, I have over 20 stations. The session that I have for a station, let's say I just finished a session. I've never been behind the mic more than five minutes for that session. And now if you complain about that, you got a serious problem. Yeah. And it's self directed. You get the script. You pump it out. You send it back. OK. It depends on the. It depends on the producer. Some are not working for them. I worked for them. Let's see for a good four years, but I had one guy that didn't even want me to say anything, not one vowel without him on the phone directing me. You have to get to know the producer that you're with. You know, sometimes sometimes they'll kind of bicycle you or on in the beginning. And then once they know that you got their flow going, they'll let you do it by, you know, by yourself. But there are some that, you know, that want to be on, you know, in the session. But again, these sessions, not even 10 minutes, you guys, at least again, I'm talking on a personal level. Let me ask you something, a technical question, which I know George probably knows the answer to. When you record this stuff and you send it out, what are you doing to it? Is it just, it's just your dry voice? Or are you, are you, they say you got to process this and you got to process that because you have to sound like on your radio, which. No, I didn't think so. They don't want anything. They don't want you to do nothing because that's their baby. That don't you dare do anything. At least in personal level. I'll switch to, I'm pointing to my other mic. I'll switch to the shotgun mic. Yeah. Because most, you know, imaging people will let you know they prefer that mic because this TLM will pick up everything. So I'll do that mic, which is, it's also strategically, a lot of us do that mic because that's the mic we're going to travel with too. Because again, if you're traveling and you're not on vacation, guys, you got to take your mic with you. Because if there's a, you know, if a celebrity has passed away or anything breaking, anything, again, you have to be there for the station at most, at all times. And the turnaround is very, very quick. So yeah, I just, I do the liners and I send it right over without anything. Right. Not one thing. How about auditioning? The same deal? Or do you process for auditions? Okay. I know some people in the industry that have skills and for those auditions, they even have people, they even pay people to produce it for them. I have not done that myself. I know that that has gotten people to gig many, many, many times. It's a nice trick. I haven't done it. But how many gigs did they not get because they were doing that? You see? I don't know. It's sort of the luck of the draw. I'm not talking about mixing. I'm talking about just the voice with some processing. I'm not talking about a full mix. You're saying people pay somebody else to process their voice for an audition? You're saying people have to fully produce it? No. I'll tell you stuff further. You mean with music effects? Let me tell you this. Here's another trick. Because if you're listening and you want to get into radio imaging, which I know a lot of people want to get into radio imaging and they do production. That's one thing that I don't do and I admire. If you know how to produce, there is nothing wrong with finding a station. Maybe it's somewhere close to you. Something that you really want or you heard a rumor that, you know, I'm going to tell you now, a great time to send a demo to people is, you know, after September, because closer to budget season, that's when things start to, okay, we're going to flip the station in November or December or January. I've known people to land gigs because they have sent in stuff fully produced. And it gives that person, you know, it addresses that person, that picture. And if you've got the time and the skills, do it. Why not? You better have the skills, though. You try to pull it off and you don't and you fall short. They're going to laugh when they hear that. Right. I know someone who's done it. Produced demo. I know someone who's done it and has landed. He landed a gig in Chicago. That's a great market and that's great pay because he had it produced and went that extra level. I don't got the skills or the time to do that. I'm glad you said pay. So this is pretty much all non-union. Who is establishing the rate? Are you establishing your rate or are you going from some kind of a rate chart that's out there? Okay. So here's how it works. Pay is about where it is. So of course, market one and two is New York in L.A. Right. You know, Texas is pretty up there, too. So when you have an agent, which thank God I do because there is one thing. I may have a lot of talents in this world, but negotiating is not one of them. Okay. They are the ones that do that part, which is a beautiful part of my day because I just sit here, look pretty and voice it. And that's it. So yes. But before I had an agent, thank goodness, I had the Jen Sweeney and the Andy Wigg and the Cayman Kellys of the world, including people like Joseph Riano, the nicest guy in the world. You know, if you have an established relationship with people that are in the field and that they know that you're legit and that you're getting the ball rolling, there's nothing wrong with shooting them over and email. Never call busy radio people ever, by the way. Okay. Don't do that. So email them and say, yo, this station in Dallas, Texas, you know, what do you think I should tell them? And they're going to tell you, they're going to shoot you back and be like, you know, that's market 12, I go for 400. See if they go down to 300. You know, you start to learn, you know, but I will tell you this and a lot of people may disagree with me, you guys. I did a lot of things for free in the beginning because I wanted practice. I wanted versatility. And I wanted some slamming productions. So since they were coming from people that I looked up to and they vouched for these people and I knew that these stations were legit. I decided to take those stations on because they're the ones that got me more stations that actually paid because I needed production. Okay. I have some exciting info for people that are listening, especially for today. If you are interested in radio imaging coaching, which if I would have had the opportunity to coach with one of the most iconic voices, Kelly, Kelly, Kelly, she is doing coaching as of February. So just go to theimaginghouse.com and you can email me issaatisavoice.com and I will send you this stuff without a problem. But Kelly is doing voice radio imaging coaching and also a producer that's done two of my demos that have gotten me a lot of work. Eric Romanowski from Ear Blowing Audio. He also does radio imaging coaching. Now, my reason for being okay with their coaching, again, everyone has their own opinion. It's because they both come from production world of radio imaging. They know what those producers want to hear out of you and that is so important because hell, you could have a session with me and I could be like, yeah, you sound cool but I'm not going to know what that PD wants. So I encourage you to that if you're going to take the time and coach that you coach with someone who knows what that industry wants and is looking for and how you deliver. It's super important. Once now, not a year ago. That's right. It better yet what they want in six months. Absolutely. You know, that also happens station switches and I had a station that I was talking like this. It was this tone and it went from this to talking like this and I wanted to die but... That's the biz. We're talking with Issa Lopez. If you got a question again, throw it in our chat room or the Facebook chat room but we do have a question from Fred's voice. Do we not? We do. Fred asks, you don't produce so do you think that's ever cost you business deciding that you're not going to do that and is that even worth thinking about because you've obviously carved out an issue you've specialized do you think that's in any way hurt your business? I do but since I'm really good at networking I have people that work for me that I hire to do any type of production if I do need it and I pay them so I'm grateful for that but yes it has and at this point I'm very grateful to say I don't have the time to learn it at this particular time but the good thing is that I don't know I would say close to 90 even higher than 90% of imaging that you guys do you guys you're going to be sending in dry because they've hired someone for it to produce. Absolutely. Got one more question for you here because you'd like to talk about social media. You got a lot of followers. Have you developed that many followers? Does that take a lot of work? Yeah it does. It's constant marketing but in the right way not in a corny way. You know I always tell people people have strengths you know I'm horrible at written anything don't ask me to write you a letter because you'll be like what is wrong with like this is not my thing but when it comes to talking and the cameras and talking to you and I'm good at that. I'm good at personal relationships I'm doing another thing that as far as networking I encourage you guys to you know go to like the worldwide radio summits and other summits like that that you know that there's going to be a lot of radio imaging people there because there's still a magic to meeting people in person and if you're not good at that you have to find what you're good at. If you're good at written, fine but don't you dare write an email without because how am I going to have you built my house if I've never seen your house? Good point good point. Come on now. Well Issa thanks so much for joining us tonight if people want to get a hold of you or you want them to go to your website where do they go? IssaVoice.com Alrighty Issa Lopez thanks so much for being with us and we'll talk to you again real soon it's great having you on. Alright we're going to take a break right back. We believe in creating fast mobile friendly responsive highly functional designs that are easy to read and easy to use. You have full control no need to hire someone every time you want to make a change and our upfront pricing means you know exactly what your costs are ahead of time you can get your voice over website going for as little as $700 so if you want your voice actor website without the hassle of complexity and dealing with too many options go to voicehackerwebsites.com where your Vio website shouldn't be a pain in the you know what Hey everybody got to talk about our lovely sponsors Source Elements they're the creators of Source Connect Source Connect Standard, Source Connect Pro Source Connect now they have all these great tools but really the one you want to be focusing on as a voice actor is definitely Source Connect Standard this is the one that's going to allow you to connect to the most studios I mean arguably the most studios and voice over production in the world I mean this tool has taken over momentum from ISDN in a big big way as ISDN has become costly less reliable than it used to be and sometimes just impossible to get so you definitely want to check out Source Connect you want to get that in your toolbox but the good news is you don't have to spend a dime to do it you can at least get a demo you can get a 15 day free trial get it running go through the hoops back account the setting up is the hardest part once you get it rolling you're ready to go then when the time comes to actually start using it for a job you'll already have it on your system you can activate the license at that time and you can hit the ground running so go check out Source Connect you can go sign up at Source-Elements.com and we thank them for their support we'll be right back no wonder the information out there is mostly mythology this is the best microphone to use you'll have to have a preamp you need a sound proof booth this software is the best your audio must be broadcast quality consult with someone who knows the truth someone who's been there in the trenches doing voiceover for over 30 years someone with unparalleled experience with voiceover studios who's worked with hundreds of voice actors and designed hundreds of personal studios he knows how to teach and cares about your success in one of the harshest environments known to voiceover your home Dan Leonard the home studio master separate myth from fact and get a handle on your personal voiceover studio contact the home studio master at homevoiceoverstudio.com all right, it's time to talk about Harlan Hogan and Voice Over Essentials.com Harlan of course always wants me to talk about the Harlan Hogan signature series headphones because they are perfect they're more perfect than they were before because they've been redesigned they have a the actual cord just pops out now just like that there it went we don't want to lose the sugar yeah really, there we go and they're comfortable and all that but what Harlan really wanted me to talk about this week is the fact that he's got the hangers for those that you put on your on your mic stand so you just take your headphones and just place them gently on there I know it sounds like a silly accessory I can't tell you how helpful that is has so many studios that headphones are barely hanging off the mic stand or they're laying on the floor or whatever it's helpful and I have a couple and I just put one in my new booth which used to be our guest booth now it's now totally just my booth it's my space isn't that nice to have your space back yes so now I gently hang my headphones there and you can get those at voiceoveressentials.com just go over there, best way to do it go to the bottom of our homepage here click on the link with Harlan Hogan and it will take you right there and you can get those check them out, he's got them on special this week and that's important because everything he's got is at a great price he backs up the stuff he has you don't like it, send it back what's not to like, if you buy it there you know you're going to get the good stuff voiceoveressentials.com thanks for being with us Harlan hey it's Issa and you're listening to voiceover body shop and we are back to say goodbye but we got lots to tell you about first in two weeks we're depending on when you're watching this on February 4th Larry Davis will be with us great guy great impersonator Morgan Freeman but he does a lot of other stuff and he's a brilliant it's not Morgan Freeman it's his high school history teacher get it right Morgan Freeman Morgan Freeman he's going to he'll be a lot of fun you want to be there for that we need to thank our donors of the week Tracy H. Reynolds Eric Aragoni it's so weird how it formats them somehow differently sometimes you see the name on the subject Thomas Pinto Shelley Avellino all these folks are subscribers that's why you're hearing their names Tremi Mosley good guy Phillip Sapir we haven't met yet I don't think but we should meet him once and since the last time we also have Sarah Borgias Sarah Borgias thank you so so much everybody one and all and if you want to donate is the donate button still on our website let's go find it shall we let's go look at our website yes it is okay so right below the chat please donate glad we're on the same page there's also a survey link on there too so up top next to contact there's survey we check it out once in a while and we see what it is you guys are thinking about what we're doing right and we'd like you to subscribe to our email list we do which I think there's also a link to that on the website it's all this.tv make sure you go check that out hey you know show us your boots guys I know we're having a dig through my archives this is Howard Parker's nice place two and a half years ago I think we can get some fresh booth photos so guys send them in we appreciate in landscape not portrait landscape alright let's see okay well as you know we're now live on alternative Mondays so we'll be showing you all this week an interview with our guest and then the following week we will replay the tech segment that's all you want to hear which you know we know some people really like hearing the tech segment so a week of interview the following week tech and then we go live again on February 4th with Larry Davis and we know most of you guys consume the show as playback you can hear on a podcast or you can listen to it on or watch the show on Facebook and YouTube we post every show online after the show alright and if you'd like to be in the studio audience because we had this marvelous new studio couch in here show this show the studio there Sue and there's Eddie Furrier who's in and his son Chris it's his chance he's been sitting here all night for that moment and there he is so we got all this room in here we'd like to have you in here live for watching the show live so right to us at the guys at VOBS.TV and put audience and tell us you know if you're going to be in the greater Los Angeles area which is pretty great in greater all the time all the time we need to thank our sponsors like Harlan Hogan's voiceover essentials voiceover extra VO2GoGo.com source elements voice actor websites.com and J. Michael Collins demos alright we also need to thank the Dan and Marcy Leonard Foundation for the betterment of webcasting yes our producer Catherine Curtin for getting us great guests and they just keep piling up there's a huge list of great guests who will keep getting me even better Mike Merlino was in the chat room tonight did a great job got all those questions on there way to go Mike and of course his mom our studio director and technical director Sue Merlino I can't sing any higher I screwed that up over and of course Lee Penny simply for being Lee well that's going to do it for us thanks for joining us tonight on voiceover body shop and remember if it sounds good it is good hey we got that right I'm Dan Leonard and I'm George what and this is voiceover body shop or VO BS have a great week everybody your dynamic voiceover career requires extra resources to keep moving ahead now there's one place where you can explore everything the voiceover industry has to offer that place is voiceover extra dot com whether you're just exploring a voiceover career or a seasoned veteran ready to reach that next professional level stay in touch with market trends coaching products and services while avoiding scams and other pitfalls voiceover extra has hundreds of articles free resources and training that will save you time and help you succeed learn from the most respected talents such as in industry and ciders when you join the online sessions bringing you the most current information on topics like audio books auditioning, casting, home studio setup and equipment, marketing performance techniques and much more it's time to hit your one stop daily resource for voiceover success sign up for a free subscription to newsletters and reports and get 14 bonus reports on how to ace the voiceover audition it's all here at voiceover extra dot com at voiceover extra dot com