Social Media - a Cataclysmic Change in Marketing 4 of 12





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Published on Aug 29, 2013

It might take three years for a business to "get it." When the customers ask, the door opens. Businesses have been conditioned for decades to broadcast and advertise. Today, the key is authentic helpfulness --- help help help, rather than sell sell sell -- is hard to do.
Production Originator: Randy Bowden
Guest: Mark Schaefer
Youtube url: http://bit.ly/1p0vfFC
Blog Post: http://bit.ly/1cmAPgk
TST:Introduction to Mark Schaefer: http://bit.ly/1rnA5Sz
HOA Length: 53:54
Air Date: Aug 13th, 2014

Youtube Description:
Welcome to "a conversation," a platform to engage todays top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in today's digital space. Hosted by Randy Bowden.

Tonight's guest, Mark Schaefer is one of the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing. Mark has 30 years of global sales and marketing experience. With two advanced degrees, in business and applied behavioral sciences, he is a globally recognized business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He is a marketing faculty member at Rutgers University and has been a keynote speaker at major conferences around the world. Mark is the author of the best-selling books The Tao of Twitter, Born to Blog and Return On Influence. Mark is the purveyor of the popular {grow} blog as well as he newest endeavor, The Marketing Companion podcast.

Mark lives in Knoxville, TN.



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