 we want to do is always be solving problems. So we might solve the first problem for our customer, but usually when we solve the first problem, that creates a new problem. So once we've solved a problem for our customer, what new problem has been created for them? And then let's see if we can go in there and solve that problem for them as well. That's usually the easiest thing to sell to your customers after they've come into the business initially is the solution to whatever problem was created when they got the result that you initially promised them. So in WFA, we promised people to teach them digital advertising and how to go out there and get their first paying client. Now what happens when people start to get too many clients, they get really busy and they need help. So what problem is created? They need to know how to go out there in the marketplace and get help in their business, whether that means outsourcing some of the tasks they do, finding freelancers or 1099 contractors are actually bringing people onto the team. So do you think that might be an easy offer to sell our audience? Because we just promised them result they got the result. They have a new problem. They're looking for a new solution.