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Published on Jun 17, 2016
IT buyer. Sysadmin. IT decision maker. These specimens go by many names — and for the adventure-seeking tech marketer, they're your #1 target audience.
Join Spiceworks and a few IT Decision Makers in this On Demand Google Hangout where we dispelled myths about how purchase decisions are really made.
Here’s what you’ll take away:
-Who's involved in tech purchase decisions and what roles they play in the process -The most effective channels to reach IT pros and C-suite buyers with your marketing -The types of content decision makers actually want to see when evaluating solutions