 Alright, we got two quick topics, but some quick hits, but I definitely got to play this because we've been wanting to play this for a couple weeks. Travis Scott with the bots. His old manager. Man, he used bots, man. He's in nothing else. That's all that happened. This clip is crazy. That is about to shatter some hoax and beliefs and reinforce some of y'all conspiracy theories. Check this out. His old manager Steven Morris admitted that he hacked the SoundCloud system when Travis was coming up to- First, my name's Shane Morris, not Steven Morris. And I didn't really hack the SoundCloud system as much as deploy a lot of bots, and I'll show you how I did it right now. Turnkey cloud server of your choice. I like Ubuntu 22.04. $6 a month. Firefox doesn't depend upon Waylon, so you'll need to run Xorg. Yes to install. Run sudo apt update and sudo apt upgrade. As a technical note, you can also run Ubuntu inside a container. If you want to do that, I recommend Docker and then you could redeploy them with Docker swarm and you could scale this almost infinitely. Anyway, if you know what I mean, you know what I mean. sudo apt install X init. It'll install. It takes weeks. All right. I don't want people's brains to fry. I don't know what he's saying, bro. Especially for y'all who are just potting. You can't see it. He starts speaking a different language, bro. Basically, he got bots for $6 a month. Yeah. And it was for SoundCloud, which we know what happens when people figure out new tech before the rest of the industry does. Yes. It's really the true, like, ultimate cheat code. If you can figure out this big tech driver before everybody else realizes you can do it, you're going to grow like crazy because by the time everybody figures out they can do it, one is too late and then two, there are things that implement to stop it. By the time everybody else realizes they can do the bot strategy, because there are hella people in what was that 20, probably 16, 17, maybe 18, implementing bot strategies, they were too late. They were now doing it at a time where people were getting caught for it. And then you think about where SoundCloud was at the time and even to something like that, we weren't aware of it. So our first thought isn't like, oh, he's gaming this. You know what I'm saying? Because we don't even know that could be done. Right. Maybe some industry people probably thought that right. But it's like when people first started to have like, oh, 50,000, 100,000, a million followers and you don't even think that any of these could be fake. Yeah. Yeah. And it's like, you know, we talk a lot about how much perception plays into your marketing. Right. So I can only imagine Magnus probably looking like, oh man, some Travis Scott's growing like crazy on SoundCloud and no labels probably seeing that like, oh, let's have a conversation with him. And he made good music. Like, I feel like we have to emphasize like, you can find a finesse. If you have good music and you can find a finesse, chances are you're going to be alright, you know what I'm saying? Yep. Because the finesse has only worked for the arts with good music. If you finesse without good music, people, we just laugh at you and think you're crazy. Right. It's like, damn, why'd you do that? That shouldn't make no sense. Yeah. But the fact that he was so early to that one is crazy to change background like just being lucky enough to be connected to someone like that. That can put a system like that together for you. That is luck in itself. You know what I'm saying? All the managers are just coming across. How many of them know how to speak whatever language that was? Like, how many, you know what I'm saying? Like, I think a lot of managers, not I wouldn't say a lot of managers, but like, you think of managers having like traditional skills. Oh, they probably understand record contracts and, you know, relationships, which probably all things, I'm sure he understood the time as well. But then it's like, hey, my manager has one very unique skill set that most of y'all managers probably don't have and we bought a gas this year. Yo, that's a, that goes back to that conversation about the people on your team. Like you can find people who have these additional skills outside of music, especially for indie teams. Like you want to find value in places that the industry typically doesn't have on lock because then you'll be able to have a connect. It's like, oh man, this person has all types of sponsorships because they don't, or they understand the sponsorship arena because they work corporate and they have all these connections. So they don't need to go through labels to get you the money. They can go straight to deals even though you're not a big artist because they ran that game. All right. Or yeah, they might be from tech or they got a whole bunch of tech friends so they can code and hack to do certain things. There's all these other seemingly obscure talents that you're going to apply to you. And if you look at your team, if you can find a couple of folks who have different arenas and backgrounds to add towards the standard that's required and music. That's when you start doing stuff different, right? That's when you are early to something like NFTs because they're just in NFTs and you're able to do it right. Not like, oh, I just tried to drop something and nothing really happened or I did a little scam, but no, you did the thing right. That's what Snoop Dogg is doing so well. He knows how to keep people who understand these other categories outside of music around him. However he's doing it, right? We already know for him to discover our boy and hop on a track with, you know, can we even say that? Yeah, but to even understand and find that he exists at that level and hop on a track, right? It's crazy. You know what I mean? So that's something that's valuable at every single level. And when you, for those who are hearing this, I'll just leave it at that. Yes, even somebody at Snoop Dogg, like at that level, right? Typically to stay at that level, you are keeping your ears to the street in some way, whether that's the street on the internet and you understand that very well. Because you got to think Snoop Dogg also been doing the YouTube show for so long. Like his digital game is stupid for an artist's size. There's nobody moving like that at that size. Like he's moving in a true like indie organic grassroots way and what he's built digitally. Or you just translate it to a more traditional like I'm Jay-Z or somebody like that. And we have young people around us, right? To let us know what's going on with trends in music or kind of trends in fashion or whatever. Right? Keeping your ears to the street in some form of fashion is extremely valuable once you get up there. But it's exceedingly valuable when you're just trying to make it and get on the first place. Yeah. So I think people need to stress that a lot more. We got this other, this last thing, because we've been holding on to this. And it's just about the suicide boys. I don't know if you all know about the suicide boys. But I was checking them out pretty heavy. Probably starting three years back. But what's crazy is suicide boys are the highest streaming independent artist. In the world. Tell us what? Pre. Oh, that was suck. That was suck. You know how I get in that back. You don't get. Yeah. Taylor came and messed the game up. I'm like, man, don't count cuz. She tells us what. That's the argument. I'm like, bro, she tells us what. We're not being hurt, bro. Right. That doesn't really count. But it's still impressive because of one, like how long they've been around. Two. Just how much they stray away from like mainstream looks. Which speaks a lot to that. They legit stay away from mainstream. Yeah. Like I don't know. I don't want to say it's scary. But that really is like, nah, we're not doing that. So to be even considered should even make it to be one of the highest. Independent stream artist with that type of reputation speaks volumes. It really shows like, hey, like you don't need the mainstream looks. Per se, if you can build like this cult fan base, which they have. They have a massive cult fan base at this point. They've been around for like a long time. It's like, bro, they'll push the needle for you in such a way that like you'll still be competing with people who get better looks than you. Because there are probably thousands of artists that we can name that've got them better looks than they have over the course of their careers. I'm not even close to touching that number. Not even close. So 1.8 billion streams lifetime. Right now they have 9.5 million monthly listeners. That number, I mean, once you start getting to nine. Once you really get to two, three monthly listeners, you're doing something special. I consider one million to be like inchy level mainstream. Like at the bottom of the top of the totem pole. Two, three is like, okay, you starting to get a little footing in it. Five and up is like, you know, I want to say like Smeno probably has like five or six million monthly listeners. To me, he's like in a weird middle space. Superstar, but he's not like smart. So it's like, yeah, but nine million to me would be the equivalent of being like a seven out of like a six or seven out of 10. You understand type of artist. All right. So what's that? Maybe five or six. Let's start at 10. What's 10? That's like the Drake title. So that's 50 million and above. Yeah. It's maybe 30 million. Nine might be 30 million. Yeah. All right. So that's like Jay-Z's at like 30 million. Yeah. Or Chris Brown. Chris Brown. Let's see what Chris is. What? How does Chris have less than Jay-Z? It's no way. 48 million. Oh, 48? Yeah. But he also got a viral TikTok on right now. Yeah. Yeah. But he's the one. He being like that. Yeah. But that was also an old song. All of it counts. All of it counts. So then, yeah, that's like, so, yeah, that 48, 50 million. You are 10, 10 off of all artists brand. I'm actually surprised Jay-Z has somewhere in the 30. I think he's at 31. You know what I mean? All right. So that's nine. Yeah. So 20s is eight. Yeah. So 10 would be like seven. Wait, what? What are you saying? No, no. 20s is eight. Yeah. Okay, 10. Yeah. The teens. Yeah. So nine is six. Right at six. You said six, seven. Yeah. I can see that. So six. Let's go all the way down the road. Let's rank them then. At level six, if you're between, let's say five and 10. Yeah, five. Yeah. Well, we said nine for that. It's maybe like five to eight somewhere in there. Five to eight point something. No, nine is six. That's what I'm saying. Nine million up is a six, right? No. Nine million is basically the cap. 10 million in up is a seven. Okay. Yeah. Okay. So that's nine, six. We're at nine, six. So five would be, yeah, I probably said like six to eight. Somewhere in there. Four. Being, you know, probably like closer to three or four, three bent. Three or four monthly lessons. Yeah. Many monthly lessons. Yeah. And then, so then two is two million. Yeah. And then one is one million. Yeah. Anything less than eight is not in the game yet. You're not. Not the mainstream entry level, man. Well, not the mainstream game, believe it. You know what? I would take that back. I would say seven hundred. Seven hundred. Seven hundred. If it's a consistent seven hundred to a million ish. That would be level one entry level mainstream to me. I don't know. Like seven thousand. Yes. I feel like seven hundred thousand. You're like standing on the doorstep of mainstream. They just ain't open door for you. Because one or once you're at seven hundred thousand, you just couple it with looks because remember looks can make you more mainstream than you are musically. Okay. That's true. That's true. That's what I'm going with seven hundred thousand. You could be mainstream. If you have certain types of looks, but if you just straight streaming, then, you know, you're doing well, but you're not technically mainstream. Just offer the straightest dreams. Yeah. Yeah. I feel like a million like the major industry starts to take you to them. You're like a new artist at the point. Oh, yeah. Oh, if to some of these folks, if you have a million streams and they come across you, they just discovered you. Yeah. Like they are the one. Oh, I remember one. I discovered such and such. You had a million streams already. They out here, Christopher Columbus and people basically discovered. But bro, was that five million months ago when you started talking about it? That's not nothing on my scale. All right. You a little itty bitty. Right. It makes me think this conference of me and Sam went to one time because I always remember this. Oh, yeah. Yeah, bro. It was like a booking conference and I just remember this lady on stage talking about discovering new talent. And she talked about how like, yeah, we got this new artist. We're excited about like she's new bubbling. Her name is Summer Walker. And like, bro, this wasn't that long ago. This is like two, three years ago. I'm like, I remember when she said it, me and Sam look at your like summer Walker and new bubbling. I was like, what are you talking about? And that was when it clicked for me, like how out the loop people at that level really are. Or like, or even put into context, like what they consider to be like underground and new and bubbling. Right. It's like, oh, yeah. Like I think she had just dropped the first song she had with Drake on it at that point. And so us that know knows about her, that's kind of like, oh, man, this is a huge moment for her. She really don't level it up. But then that was probably the point where probably like 90% of that room ever first heard her now kind of looking back on thinking about the people that were in that room, the environment and that moment. Yeah. There's just wilder here, bro. Like when she said like summer Walker, new, new artist. What? I was like, she's doing millions of streams at this point. Bro, it's like being in Rome for the billionaires. And you talk about your 100 mil. Yeah. Like, hey, good for you, bro. Yeah. You'll get that one back. Oh, man. Okay. New world for you on your path. I don't know if you remember, but it always makes me think of that first time we went to that. When we went to that Playlist Supply Conference, and we was at that YouTube thing. Playlist Supply Conference? Not Supply. What was it called? Playlist Push. What was the Playlist Push? Remember that influencer conference we went to? In Florida? Oh, not Playlist Push. That's a company. But Playlister, I think. Something like that. Something like that. Yeah, in Florida. I was with the other YouTubers and I was talking about, oh, y'all 100K million, you only get that million one day. I was like, all right. Bro, we didn't even come here as YouTubers. We came here as business people, bro. Don't be over here breaking down my back then. I ain't asking you to do that. Let me give you me words and encouragement. I didn't pause on that. I was about to ask you for your influence, but why are we talking about me right now? Right. But it clicked for me then, too. I was like, man, there's a level to this hierarchy, bro. Like, you just got in the game. You got a whole other level. You got to keep working your way into it. Status. You wonder why they keep working so hard when they are already there because they started meeting new people, bro. Yeah. And that was the same conference where I remember that woman saying that it's a brand like in the YouTube world. I didn't consider you in the game to use a million subscribers. I remember that was the first place I ever heard. And I was like, damn, a million? Nah. I bought it in a K-Plot. We got 9 million more to go. It's a different world. I remember Mario. You remember Mario? You should let me love you. So I remember hearing him talk about the actor, artist money, all that stuff, running numbers up. And he said, you start getting his access. You start being around these people who got way, way, way, way more money. And you never heard of them, not associated with music at all. He's just like, man, they just changed his whole perspective. And he's like, man, I got to figure out how to get up out of music. Yeah. But it's like, wait, you own this? Are you such and such daughter? And it's them levels, man. You got a gravel company? How much from that? Gravel company. My dad told me yesterday about a black-owned bread company. I think they were the first launched black-owned bread company. Oh. It's just sliced bread. Yeah. It's like, hey, man. People do got to eat bread. That's what my name is, but I'm making cement or something. I don't know. Find something boring and make it sexy, man. For real. And sometimes you ain't got to make it sexy. Just find something boring that nobody else want to do well. I definitely be thinking about that in my music retirement. We'll go find one of these companies, chill out, and then just pop up. Yeah. Maybe at the time, like, I don't know, like Tom or somebody that be living, I'm like, hey, bro, come be the face of my concrete company. Nobody's going to see it coming, bro. Nobody's going to ever expect the RS to be the face of a concrete company. But we could change the landscape. Let's do it. How are we going to tie the mill in with, you know, tie the mill, man? Well, every 16-year-old in the country would be asking for bricks of concrete. That's what I want to ask my dad. Hey, bro. You can use Gucci, man. Actually, that would be fine. Bricks, baby. That would be crazy. Hey. I can't believe nobody's ever tried to do that before, bro. Get your bricks from the concrete company. Hey, bro. You want to be able to sell bricks without having to get in trouble. Hey, yo. We sell our bricks, baby. Oh, man. Well, nobody better still than I do. Oh, nah, yeah. No concrete people watching this. Appreciate you watching Fun Fact. Every time you soak up one of these gems, you get a little bit smarter from these clips. So if you want to be a gym seeker, collect all the gems. Keep watching. I'll see you in the next clip.