 I think the float conference is essential for anybody that's interested in floating. There's something really exciting about being with a bunch of people who are passionate about floating. My experience so far has just been really fabulous. People have been beautiful, very friendly and supportive. There's a lot of just like, I feel the love here. Not only is it really good information, but it's the connections with the people you have all around the U.S. and now even the world. I'm meeting a lot of wonderful people, getting new insights in terms of how to run the business. Here is John Lilly and Jay Shirley's original tank. John Lilly came in the name of the company, Smoddy Tank Company. In the float experience, you move from a deep personal process to the universe. The future of floating is looking very, very good based on what's going on at this conference. This is the largest float tank conference that has ever happened. From isolation, you become more interconnected. And that's where the fun starts. Great change in people's lives. Floatation can be sexy. Gravity is really weird. Boom!