 Create binge-worthy videos for lead generation. Build an email list. Okay, you know you need a list and I gotta tell you videos is the way to go because they say that in 2022, 82% of the search results will be video. Are you gonna participate? They say that being on YouTube, TikTok and Instagram will pretty much cover you if you got a video. So that's why it's so important. Now in this video, I'm gonna show you how to do those binge-worthy videos and how to build your list and prosper in all the coming years. And we're starting right now. Don't forget, make sure you subscribe below, hit that subscribe button, turn it from red to gray, don't forget to ring the bell. Turn all bell notifications so you're notified each and every time I go live or if I upload a video. So let's get into the meat of this right now. Now it's true that 74% of online marketers believe that video is the best way to get conversions. However, businesses are still struggling. There's only about 22% of them that actually use videos for business to business on a regular basis. So you could assume that 78% of them just aren't doing it or doing it wrong or somehow not participating in what is gonna work for them. I mean, sure, cat videos are interesting and they're funny but they're not gonna help you build your business. Now, two really great assets and ways to build your business is on-site training and offering training courses. Two of the best ways to build your video library is your on-site knowledge base and doing training videos. Now the first one is an asset that's kinda gated because it's on your website but the second one you want people to participate in. Now if you look at HubSpot and their HubSpot Academy, man, they've really killed it. They have so much information there that is very helpful to the user. It's gonna make them wanna use HubSpot. Now, of course, the first benefit is your entire sales team can benefit from getting leads from this type of marketing. And of course, the second benefit, it can help fill the top and middle of your funnel and build that funnel out and get you more sales. And the third benefit, if it's on your website and people have to opt in to watch this information, it gets you emails and it helps you build your list immediately because they want access to this training. Now, there's a few rules to this. It's gotta be based as far as search queries. In other words, you gotta have the right keywords in there otherwise people are never gonna find the content. Next up, it has to be aligned with the products you sell. Okay, it wouldn't make sense. Let's say we have a survival food company and we sell survival food, which is survival cave food. You gotta check that out. But it wouldn't make sense for us to have carpentry videos on there that doesn't align with our product. Now, although we want it to be specific to your type of product, we don't want it to be too specific. If it's too specific, you're gonna find yourself doing the same video over and over and the viewers will get bored with it and they will go away. Now, Adobe is a perfect example of this. If you go to the search engine and you put in Adobe, let's say Photoshop training courses, you're gonna come up with the first result is gonna be Coursera where you can actually buy their course. Now, keep in mind that if you buy their course, you gotta have Photoshop to take the course. So it actually sells the product. And the second result is on their actual website where they have training there. Now, the cool thing about Photoshop is it's always changing so you can always add content to it. So you gotta kind of think about that when you're making your videos also. Now, let's talk about some of the types of videos you can do. You can do influencer backed videos where you can find the influencers out there that already have a following. They already have people that love and trust them and they can actually promote the videos you have. The next one you can have, and I really like, is demo videos, okay? So whatever your product is, if you can demonstrate it in your videos, let's say you're selling a hammer and you're showing how to use that hammer in a video, that's gonna get more interaction. It's gonna make them more likely to buy your product when you demonstrate it. The next one I like a lot is testimonial videos. Testimonial videos are great and a lot of people say, well, nobody ever sends me any testimonial videos. Well, they're not gonna send you any. What you have to do is maybe run a contest and say, hey, we're running a contest. If you'll do a three minute video on our product, the winner gets $500 in whatever widgets that you sell or whatever course that you have. You'll find that people will do it, but you wanna be more specific too. When you send out that email, when you ask them to do those videos, make sure you tell them to keep it under 30 seconds or under 60 seconds and to answer three things about the product. Like if we had our survival food, I would say, tell everybody why you bought our product, tell everybody what you think of the quality of the product and tell everybody what you think of the taste of the product. And when I send that out to my list and people make videos and send them back to me, I can then use those videos for testimonials. Make sure that they agree that you can use those on your site though. And don't forget, repurpose your videos. If you've done a video on YouTube like what I'm doing now, I can take a short section of this video and repurpose it and put it on TikTok or Instagram or Facebook. All right, let's talk a little bit about how you can use those videos. The first way would be to put it in a blog. So if you have a blog on your website or somewhere, you could put those videos in there and that could become part of your blog. And I do that at jrfisher.com. You can watch any of my YouTube videos at jrfisher.com. The second way to do this is to have a transcript. I love this idea. I learned this at a mastermind years ago, but you can have a little bar right below the video. It says, click here to read the transcript of this video. Now why would I do that? Because a lot of people may be in a meeting and they're on their phone, they don't want people to know what they're doing. They see a video, they can't play it, but they could hit that button and read the transcript of it. That's gonna get you a lot more views. That has helped us tremendously to do that on all of our videos. And the next thing, number three, is to create short videos. Take a little piece of it, put it on TikTok so that people can see it. Now some of your business to business partners may not be on TikTok, but find out where they are. Maybe it's LinkedIn, maybe it's YouTube. Wherever they are, you could put a little short of that video there and then a link for them to go and watch the entire thing. I think a lot of people shy away from videos because they don't know where to start. They feel like if they do a video, it's not gonna be that good and they're not gonna look good on camera and the information may not be great and maybe nobody's gonna watch it. And all those things are true. All those things are true. We all start off that way. We all start off with no audience. We all start off making mistakes. And let me clarify that. We all start off making mistakes and we continue to make mistakes. So don't think that you're gonna stop making mistakes. It's the way it is. But as far as people making fun of you and doing a video, people don't care as much as you think. And I get very few bad comments. And when I do, I usually leave them there or I'll say thank you for your input or whatever. I remember years ago, I was doing a video and somebody said, gosh, you sound like some kind of used car salesman. And I said funny that you mentioned that. I spent 25 years in the car business. So maybe some of that did rub off on me and he kind of laughed about it. And he became a follower for many, many years. So don't let it bother you that somebody doesn't have immediate approval of you. Keep in mind, if you're doing a video, you're doing more than what 99% of people will ever do. Most of the people will criticize other people and never do anything themselves. The best thing you can do is just go out there and do things. And you will get better and better and better. Will you become the next Casey Neistat? Probably not, but that's not the point. The point is you're trying to build your business and to do that, video is the way to go. You've got to click that record button, okay? You've got to get that button clicked and you've got to get in front of the camera. Now some of you will argue. You'll say, I don't want to get in front of the camera. I'm not getting in front of the camera. I'll never do that. And you certainly don't have to. You could do on-screen presentations. You could do PowerPoint presentations. You could do Word docs. You could record your screen and show them how to do stuff. There's a lot of ways of going about this. You could actually demonstrate your product and never have your face in the video if you wanted to do that. But the point is you've got to do something. Videos, once again, in 2022 is going to be over 80% of the search. And if you're not part of that, you're part of the people that's not getting your business, your products in front of people. Why miss out on that? And I would close with, keep improving on this. Do your videos, figure out which ones work, which ones don't work. Look at the ones that got more views and say, what did I do in that video? What was the background different? Was the content different? Was the headline different? What was it that was different? And then take those videos that did better. Take those videos that got more views. Take those videos that got more comments and do something similar, right? And you can also, in the beginning, you're gonna say, well, I don't even have any videos. I don't know which ones to do. Go to one of your competitors. Look at their videos. Look at some of the subjects they covered. Look at how they went about it. And pick the ones that got the most views and figure out what it is about those videos. Maybe you could do a video that's even better than what they did because they've already set the goalpost for you. You know what's in their video, but maybe you could add more information. Maybe you could have a download to yours. Maybe you could have better visuals in yours. Maybe you could be the next online star with your videos, but you'll never know unless you try. You'll never know unless you hit that button and press record. That's so important to do that. I hope this video helped you out some. I hope you understand how you can promote your business and the places you can promote your business. And gosh, more importantly, the fact that you have to promote your business with videos. This has to be done. It's no longer an option, guys. This is what people want. You've got to do it. Thanks so much for watching this video. I really appreciate it. Don't forget to subscribe. Hit that subscribe button down there. Turn it from red to gray. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live. And, you know, give me a thumbs up. Those thumbs up help a lot. They get a lot more distribution when I have a thumbs up. So if you would do that, I would really appreciate it. Any comments, questions, suggestions, put it in the comments section below. I come back through there and I answer those. I want to hear from you guys. I'm the one answering them. So you're going to talk to me. So maybe you could get the next question you have that's preventing you from doing something answered and it'll move you along the way. Thank you so much for watching this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.