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Schroder PR Case Study in Crisis Management with the I-Team

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Published on Jul 21, 2010

When a school was contacted by Randy Travis of the I-TEAM, Fox 5 TV Station in Atlanta, to do a story, Schroder PR was able to help prepare the administration to minimize damage. This five-minute case study from 2005 is a good overview of what a firm can do in a crisis: call a professional, prepare your messaging and control the story as best as possible.

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