 Trust as I'm talking about it here in what if we trusted you isn't It's not an abstract consideration. It's not a nice to have. It's not a luxury good It's actually at the core of a ton of our social problems It's not even hugely abstract. It's a it's really very practical. It's about how we design The institutions we have the services we offer all of these things so what's interesting about it is that it's It's simultaneously Way up in the clouds because it's like oh, it's this aspirational thing It's you know, it's it's trust how we're going to deal with trust and then at the same time It's right down and dirty and how you design your next intersection your next platform Whatever else it might be so part of our quest here is to explore trust to make it practical and To make it so that we can sense situations where we're not being trusted and For me the journey started with the word consumer and my litmus test The way I understand when something is designed from trust and what it's not is whether a trust whether it treats me as a consumer or it is as a citizen or as a person and If I'm only being treated as a consumer whose sole job is to choose between the options being advertised to me and then Press buy or go to the store and buy something Or if I'm being treated as a bad actor principally So I have to regiment myself according to some structure then probably not so on with the journey and Just reflections on the fact that this is important stuff not an abstract stuff