The cultural history of the Martini | Phillip Jones | TEDxCanberra





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Published on Mar 11, 2016

The Martini has a storied history; it's perhaps the most famous drink in the world. But there's more to the story, with links to art, culture, high society, diplomacy, and more.

With a background in fine dining, the arts, social entrepreneurship and consulting, it was natural that Phillip should cultivate a taste for the Martini.

His blog, the Martini Whisperer has become the authoritative source of information about Australian craft spirits and Martini culture in general. He was given the moniker after ordering 12 individual bespoke Martinis at a Melbourne cocktail lounge for a troupe of thespians to great effect.

In 2013 he conceived the Centenary Martini to mark the 100th Birthday of Canberra, featuring all Australian craft spirits, which was debuted by Robyn Archer AO at the National Press Club. According to the Western Australian newspaper at the time, ‘it was the best thing to come out of Canberra for years’.

He also possibly ordered the first Martini in a remote Oman desert resort recently after an impromptu lesson with the bartender, and his wife would wishes he had chosen landscape painting or bushwalking as a healthier choice of hobby.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx


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