 by the end of this video i want to show you so how to put millions in your pockets grow your company bring value to thousands of your customers without tons of startup capital just a credit card as well as being long-term focused okay i'm going to show you here a business that started from literally zero dollars to doing over 600k um so sorry 600k not 600k per month 600k in the first three months okay so i'm going to show you all the stats i'm going to show you all of the data very transparent about this um and so to give you an idea perspective of what is happening uh what is the business model um how does it get customers how does it grow um and stuff okay hopefully this gives you a very good perspective of how uh the numbers behind a business are run okay if you want to get to somewhere you kind of need to figure out the the journey there if you haven't been there make sense so hopefully this gives you a lot of insight this is all real data so please do um please do uh check it out okay so first of all like always just refresh the screen for you and then i'll press right click reload just for you to see got nothing to hide here okay so this um account this business right here is running on Shopify although it's an info product okay so i mean today was a really good day just because um they're like email blast coming out and then uh there's like a sale sale but don't don't look at today okay look at the the prior months okay so let's start off from from june first all the way to um now it's november 13th right so you can see here this is the the full graph right here right so slowly slowly grow and then uh starting to scale so this went really aggressively scale the reason why is because um the message was resonating at this point i'm not sure why but like facebook they kind of rejected that copy right and then you kind of have to pivot at the same time okay and then this was moving up a very good momentum here as well and then another sale email here so we built up ramp up momentum ramp up traffic and then the sale email comes right however at this point because it's close to election period so facebook is very wonky sometimes um so the politics and stuff a bit affected the account you know although there's literally no relevance to politics whatsoever so facebook is just facebook so that one you kind of have to deal with it and now it's slowly coming back the ramp back up again okay so um i think because uh in november that we haven't gone through the full month yet i'll just show you in october itself i kind of had our best month as well so doing over 200k in sales so that was a good month um yep and that's basically it for um the shop fireside okay so i'm gonna show you here as well um this is the google account so we're doing google search um yeah literally just search search campaigns it's not doing great at the moment just because most of the traffic comes from facebook first and then we try to diversify the traffic source but in this case we're still trying to tweak optimize not really great honestly but you can see it's spent over a thousand dollars uh a thousand five here okay then for ads manager we have it split between two advertising accounts so the main one here you can see spent over a hundred k uh 99k and then it got back 420 so i'm going to talk about that later on in the presentation but just to show you this 4.22 is actually more like six okay so this is our first ad account when the election season was finished there was like a big system worldwide ban of ad accounts something like that okay and so like we had no choice but to uh create another ad account basically and it kind of like flagged the first account so like performance on the first account started dipping massively for some reason after the after the facebook's error error right that they are their worldwide ban whatever they are the error something like that then so we had to uh come up with this new account and somehow this new account is doing better than the first one okay so now it's just ramping up spend and then the spend is opening up now but you can see these are just two different accounts okay on the back end you can see here as well this is claveo claveo is an email marketing software and so um last 30 days over $300,000 in sales um 15% coming from claveo so very healthy numbers um just probably need to ramp up the claveo so that there's more profit on the back end but yeah this business is is is healthy it's generating customers and um yeah okay so i want to go to my presentation now to show you a couple of things that i've learned then uh and also so this is i will say it's an advanced video okay this is an advanced video so um yeah so i'm not i'm not trying to um put like crazy claims here but seriously if you know how to do this you can put millions in your pocket especially if you're long-term focused because this was achieved in three months so i'm not even giving a four-year perspective on what this business can do so imagining at a full year's worth this is a really really healthy business especially if you want to get um wealthy right wealthy not rich wealthy for yourself right if you know how to do this um you can run advertising profitably you can grow your company very fast you can make a lot of money in a very short amount of time and um yeah you can really build wealth for yourself okay so i'm going to show you here so this is an info product uh info product is basically a cost this is not in the business niche uh by the way this is not me this is my client right it's not in the business niche so it's not about making money online or whatever you know okay so you can see here the ad spend so the the the first ad account will show you was was 99 and then the second account is here and then we spend 1500 on google as well so the total ad spend for this is 100 uh so far and the revenue brought back you can see here clearly right uh sorry yeah i mean i mean you you saw the the 600 just now but yeah okay and then the total is here so in terms of free cash flow this business is healthy and this is literally in the first three months already okay and because it's an info product there's not much uh cost to it so there's actually a physical product part of it aside of it as well but i'm going to explain that later but basically free cash flow is around 500k which is like insane it's really insane okay so that's why i say really you can put millions in your pockets if you know how to do this okay so give you more context here okay so this is us entirely so the market here is uh us and even though we're selling on Shopify it's info product so the the the cost the the stuff is hosted on Shopify that's why you are seeing the Shopify dashboard okay and on the front end there's info and then on the back end is selling physical products so it's it's i'm going to talk about how why this is advantageous and the funnel as well but basically the price point seven hundred dollars is actually the highest in the market okay the the issue with with pricing is that if you if you price high it means you need to show more value right which means the marketing needs to be spot on to be able to charge that amount and like people still pay you need to be really good at value proposition and and the marketing side of it right so just keep that in mind if you want to price high you need you need to provide more value it's as simple as that right so you can see here uh i want to talk about the bully method for a while because i think perhaps you you might use this you might not perhaps it's the first time you're even hearing it but right so even though i say it for even though uh our product right here is price higher than competitors right it means on the marketing side you it you should be able to justify more value otherwise they do buy from someone else right make sense right however if you can do this right you should try manual bits so manual bit it's just basically an option in facebook where you force um for example a thousand dollars per day manual bit right and then you force everyone in the marketplace to get on your level or their cpm is going to be through the roof right so it's a very aggressive form of like forcing other competitors in the space right you put a very very unreasonable budget up and then because they cannot compute their budget so facebook gives you all the impressions that's what bully method is basically okay and you can use manual bit for that so i mean yeah okay um some advice on high ticket products in general for the testing phase is actually very painful because uh because the product price is so high right the cost of acquisition is actually uh high sometimes so sometimes you uh like assessing some campaigns in our testing mode you can spend like three to six hundred dollars without even getting a purchase so imagine you spend six hundred dollars an ad set you don't get a single purchase there's like um your heart burns you know but then again it's like if you're going to high ticket that's that's the game you have to play right and so um when you test you need to just be cautious about that just keep in mind if you want to price high you you must you must provide value yeah okay must be able to spend and spend aggressively with mental fortitude right so what i mean by that is that you can't get these are results if you if you're not aggressive in the ad spend if you are if you just think you can sit back and then uh whatever like people are just going to outcompete you in terms of the ads okay yeah okay that's another thing at attribution error so i realize like after like managing multiple accounts right is that every ad account has their ad account behavior what that means is that they behave differently um in terms of performance like for example sometimes like oh automated rules doesn't work here or for example oh this one scales faster or like this one attribution is better something like that you know all of them have different um behaviors which is a bit annoying but let me show you exactly what i mean right so for example i show you just now on the main account like their conversion you can see conversion purchase value you see 420 and then 4.22 right but the roast in actual fact is like six you know so 420 generator but in in reality it's more like more like 600 600k okay so just keep that in mind there is something that is like quite annoying for facebook and um they haven't solved this issue yet but i don't think they'll ever solve it so yeah okay so just keep in mind so if you're doing a 2x for example on facebook and actually 3x on Shopify you need to understand this discrepancy if you don't write you probably should track it over a few days so that you understand that hey if i start launching ads and scaling this actually gets me more than what is actually being reported okay that's very very important because if you don't know that then um you'll be playing you're playing with house money and you basically like you can burn cash very fast right okay um if your campaigns go i have also realized that if it goes on learning limited right you better relaunch is facebook telling you like bye bye just yeah just relaunch the campaign into a separate campaign don't even use the same campaign or different ads that just launch into a separate campaign otherwise um the performance right facebook will just throttle it all the way and then like you'll be wondering like oh my goodness over the last seven days why is it so bad just just turn off just relaunch um yeah usually like uh even the reps on facebook i have a rep on facebook by the way and like i called them and then i asked them about that they can't even tell me the reason why so probably only the engineers know this but basically if you're going to learning limited no matter how much you pump up the budget again it's not going to go back to active okay just to just to tell you sorry to break your spirit or whatever yeah okay okay i want to tell you why this business is successful okay it is because of our funnel okay our funnel is like a tree-hitted monster so that at the highest price point in our market together with everything else on the back end we are going to kill everybody in the space basically something like that okay so the competitive advantage let me just show you this is how uh this entire business runs we're selling two separate products right here two separate products right they are landing page we just run traffic to it boom money and then on the back end we're selling a physical product so our cost to acquire a customer is only determined by the maximum amount of of the info on the front and then physical on the back right so i can spend as much as i want here and then i still have something on the back and we're doing email marketing i show you claveo just now already right so you can see how much more stronger compared to our competitors right competitors are the only to do this they only like a one funnel and then they do some email right whereas we have like two two monsters on the front can do two different things two products right then on the back end physical product right so the amount of alv that you can increase by is like exponential because uni can you can run uh significant exponential adds and traffic to the info right and then on the back end the physical is going to like yeah it is a game changer basically right so there are a lot of things that you can be doing especially if you run a very very complex funnel like this it's just that you need to know how to execute it okay so that's uh just to tell you it's complex yeah okay yeah competitors have this so the reason why it is so important right it's because people think that if i'm the one advertising why are my results so bad your results are bad because there are other people in the space as well okay in retail for example but imagine you set up a shop in real life a physical store um there are people beside you right there are stores beside you so you can see why your competitors are doing in the online space you can't see your competition so that's why it's only uh like only if you see the ads sometimes you know you don't you don't really know that back end you don't know the funnel okay i'm telling you that the funnel right now okay yeah okay so you must always keep this in mind so you're not the only one completely in the space there are customers to sell to there's competition so if your funnel is not as strong as other people obviously your returns are not going to be as good as ours right something like that okay so this is what hopefully you can learn from this video okay and then you can take away from this video right so basically how i always see things is like you look at things in structures and systems right so your entire business is a system okay so for for marketing right in general just marketing sales what are the levels you can pull right so i'm pretty sure if you are watching this right now to this point you're the ceo or something or the decision maker at least right someone running the campaign or whatever right you can make decisions of how you want to play things out right so you got the funnel right here right so what can we pull can we make the landing page better can our copy be better so copy can be everything from the words on the landing page have you split tested multiple landing pages you probably have not um have you split tested multiple uh angles right angles are super important right have you tried different price points can you increase price price is a very big level you can pull because overnight if you want to make 200 more money just increase the price you know but obviously you need to provide more value and justify the value with that but yeah price is a very big level and people don't understand this okay the more i can spend to acquire the customer i usually win because i have a three-headed monster right so i can just boom boom boom i have to fire fire fire where's the competitors pew pew pew i'm sorry okay yeah but yeah basically price okay then creative creative is very subjective right because it's really dependent on whether you can do videos or photo right usually if you are doing like photo creative and then really long copy and stuff like that that's great and all right but can you create a video element to it because usually video ads right if you put that in uh the competitive advantage is that your cpm's generally lower your cost per click usually lower okay and engagement with the brand is imprinted more into into the customer before they go into the purchase into the funnel right so people don't understand this because it's like they look at data and da da da but imagine yourself right you are scrolling through instagram and then you see a video first and then it kind of primes you right um the guy jeremy hints right he always says they prime you into the state the state of buying before the actual sale right so creative is a very powerful way of doing things as well and that's something you can play around with okay and lastly obviously um backend follow up this is the thing that people don't do at all they don't do trust me i work with so many people uh and and i see the backend of the businesses it's literally non-existent right so imagine your ads and like marketing that the front end the paid traffic side of things right it's very strong sorry it's not strong but your backend is solid you're still going to win in the long term because you understand that front end traffic is like acquisition backend is profit right so you must build out your email flows you must build out your retargeting sequences these are things that are very very low hanging food very easy to do activities to generate high ROI okay so these are generally the five things that i see um that people often mistake okay let me just tell you okay if your ads are not profitable it's your copy it's 100% your copy because uh you're probably selling the wrong message to the wrong audience it's either either these two right so you're saying that wrongly because they're not resonating with their message or the audience couldn't care less so you are selling to the wrong people okay price is generally not the issue because if if your return is not good um price is never issue it's how much value you can bring okay so don't think that i should decrease the price you should never decrease price you should always maintain or go up market going up market will allow you to have more margin to play with so that you can spend more to acquire the customer it's like as simple as that right creative creative is subjective because it takes time and uh people often think that they need to be some professional film set like this camera um i mean i did photography last time but basically this camera i'm sitting in my room i have one light box here and generally a lot of the converting ads that we create for our clients right they're all shot on an iphone they're literally shot on iphone and no microphone no no fancy setup no nothing okay so just keep it keep that in mind and lastly back end follow up so back end follow up like i said email plus retargeting why people don't do email because it's incredibly boring okay just to tell you i i actually created a youtube video on on claveo on how to do it as well and and people people do watch it but they don't implement right they don't implement because they don't understand the the return that it gets that's all right if you know something good it's going to get a return you're going to do it right but if you don't if you're unaware of things that you don't know obviously you're not going to do it okay so back end follow up it's just as important right and um yeah okay so hopefully um look at your business at this situation at this current point in time what are the levels you can pull okay and obviously i mean hopefully this gives you some sort of framework or whatever it is but every single time just come back to this okay it's my funnel stronger than my competitor number one right number two it's my landing page just as good is it not necessarily pretty but is it converting right it's my copy that does it speak to my customer does my customer care about it right um it's my price point worth the value can i justify the value enough does it feel like a steal like if someone sees the end like hey that's a steal i'm gonna buy it's underpriced man yeah you know what i mean um tree creative is it uh is it engaging enough right is it converting enough does it hook people yeah okay attention is important and back end follow up uh are you consistent in your back end are you just giving up after are you following up with them over 30 to 60 with eight windows you might think it's crazy but people buy from you over a long period of time because trust is established over a long period of time right and as i said before this is the last slide of my presentation but it comes back to the front again right are you long term focus if you can focus and work on long term time horizons money is never issue because people who stick in the game for the longest period of time always win right you just have to keep pushing keep pushing you're gonna see exponential returns you just have to put the work in and that's it okay hopefully this is useful for you i know this a bit advance of a video but yeah it's pretty much it hopefully you can see it like i mean everything right everything from front to back i didn't want to go through a lot of ads during this because i think offer is more important in ads honesty but yep okay thank you for watching the video and yep see you in the next see you in the next one okay