 Hey guys, this is Matt back from free salon education comm. I'm here with another quick business tip for you And this is focused on your male clientele. Do you have a male clientele? Do you know the percentage of male male to female clients that you have? This is something in our salon. We're 51 percent male clientele So you've probably seen in a lot of our videos that we do a lot of men's cutting It's because we actually do a lot of men's cuts in the salon We've created an experience to try to draw more male clientele in our salon and why would we want to do that? Big question that I ask in any business program that I do. Do you make more money off your women or your men? Can you answer that question? Well, most of the time people answer it with they make more money off their women If you look at a woman's cut and if we just look at haircut alone Most women only visit the salon four times a year So if they're only visiting the salon four times a year and let's say you're a $40 haircut and you have a guy Who's a $20 haircut and he comes to the salon 12 to 24 times a year. You're making a potential $600 every year off of a guy and only $200 off of a female potentially so I think that's the big thing you need to look at where you trying to grow your salon and who is The the clientele that's going to be most dedicated to your salon and guys are very dedicated They buy a lot of product. They are very loyal to you once once a guy is comfortable with the hair salon He's going to stick with you So I want you to see take a look at our salon menu And I don't want to show you this whole thing Maybe we'll do another video on that if you would like but this is so you open it up and it's going to be very colorful It's got a lot of stuff going on a lot of female services and that's basically how our menus are all kind of drawn up But once you get through it Right here. We have a menu dedicated to guys so this is our menu and We have cuts clean ups neck shaves men's color and eyebrow details We have different services catered towards guys because if you have a guy in your salon every single week to two weeks He's going to take advantage full advantage of these services and the more you upgrade guys The more money you will make and the more dedicated they'll be to you because you're taking care of them So that's just something that I love to look up. I like checking it out It's another thing that you'll find in Millennium if you check it out there through the MA 200 report I think it does a breakdown of male and female guests and your percentage There's also a lot of other reports you can see on that But if you don't know what your percentage of male clientele is then how can you grow that? That type of clientele and what are you doing to market that? Because think about if you just had a guy come in for a $20 haircut and he's coming in 24 times a year and you upgrade him just 15 more dollars to just getting a gray blending or something like that That's a huge difference in your paycheck every week So whether you're a salon owner a salon manager or a stylist This is a big tip for you get dedicated to those guys They'll fill in the gaps where you're not busy and you'll be more successful in the salon So make sure if you don't have a menu for guys make a menu create an experience We do a hot towel for the guys on their faces We do two rinses for them so that they don't have hair all over them when they leave And we try to cater to them. We give them a beer if that's what they want So we try to do different things that create a Manlier environment within a hair salon to boost that male clientele So hope this tip helps you guys if you don't have a computer software check out Millennium because that'll help break down those Percentages and it'll really make your business boom and be more successful. So I hope this tip helped you We'll see you on the next video. Thanks guys