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Brand YOU: Building Your Personal Brand for Professional Success

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Published on Jan 31, 2014

Presented by Claire Chandler '93, President of Talent Boost, LLC. Personal branding is a hot topic these days. A lot of companies talk about their brand: their marketing brand, their employment brand, their social brand. But individuals in the workforce have a brand too. And if you don't actively build and protect it, you are still projecting an image... just maybe not the image you really want. Your physical appearance, your professional skills and your social media presence can all work together to create your personal brand... or they can work against you.

Learn what personal branding is, why it's important for your professional success, and how to build a better brand YOU.

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