 And a very warm welcome to all of you. So weekday, we actually had this event originally scheduled for Friday, which is the day after tomorrow, and then we realized MVs is on Friday, so there was no way we were going to clash with MVs. Well, with that, let me again welcome you all. Thank you for being here. There's a lot of traffic I'm told, so a lot of people coming in. We gather here today, as Suparna said, to celebrate the best work that is happening in the mobile advertising domain. And the chats I've had with a lot of people tells me that mobile advertising, despite the gloom and doom in the industry, remains a beacon of hope. It is the only domain that is growing at a very fast clip, as opposed to some of the other media verticals, which are actually re-growing. As Suparna mentioned, we are going to release our annual mobile advertising report, which I have in my hand. And some of the numbers are really striking. When I saw those numbers, I asked Abhin, who's our digital correspondent head, whether these numbers have been cross-checked. And they are striking numbers. They show not just double-digit growth, but extremely high double-digit growth, reaching into triple figures. So you can also understand that all the growth that digital medium has had on advertising in the last few years has primarily come from mobile. Mediums like Facebook, all the growth that they've had has come from mobile. You look at all the OTT platforms. You can just make out from the number of sponsors from OTT, Sony Live, Voot, Hook, all of these are OTT players. At last count, I was told there are some 28 OTT players in India, and still growing so much content now being consumed on OTT. So obviously, the money that goes into the domain, the more advertiser interest comes in. You've seen what Star recently did at IPL. Facebook also bit a huge number when it came to the IPL rights. So mobile has been, as I said, a beacon of hope growing at a very fast clip, and it is expected to grow as fast next year. So from what we estimate mobile as a domain is likely to become almost equal to outdoor and radio put together in the next three years, and that's a huge thing for a domain which did not even exist four years back, and we all know outdoor radio are as old as the hills. So given that background, obviously, it's time for a great celebration. I'd like to thank partners who've supported us. Uday is here from Sony. Thank you for being part of this. Akash and Gaurav were not here from Woots. Salil Kapoor from Hooke, first post team. There's MCanvas, Pocket, Prophilia. Thank you for being part of this event for many years. I'm sure you'll see it in the EV, how participation in the mobile advertising as awards have grown over the years. There are now large agencies that have just set up mobile advertising divisions. Advertiser interest is growing, and I think one of the key ingredients that is fueling mobile consumption of content on mobile is video. A lot of the watching that we do on television has gradually shifted to video on mobile, so that is increasing consumption because of that advertiser interest is going up. So all in all, very rosy days ahead for mobile advertising, as our report is going to say, it is already almost 30% of the digital domain which in itself is 9,000 crores. That saves a lot, expected to grow further and further over the next few years, and we see a lot of talent coming into the industry. A lot of people wanting to join the mobile advertising domain, whether it is the technology guys, the platform owners, the content creators. So with that, again, very warm welcome to all of you. Let me also congratulate all the winners in advance. I'm told a lot of them are still on the way. I'm sure you'll see a lot of good quality work on the mobile domain winning. Our idea of doing this initiative is twofold, to get the industry together, to have a nice evening where we celebrate fantastic work and also evangelize mobile advertising as a domain. And as we all know, we'll kickstart the evening with a fireside chat between Anurag and Uday, post which we'll move on to Mr. Shroff who's our keynote speaker for the evening. And then Tarun, who's Tarun Chuk from Bajaj Allianz, who's our jury chair, will make an address and then we move into the awards. So congratulations again to all the winners. I'm sure you'll all enjoy the evening. Thank you. Thank you so much, Naval, for setting the perspective and...