 Our government's investment in marketing St. Lucia's tourism product is paying off. Key areas have been targeted in the Northeastern United States, London in the United Kingdom, the Greater Toronto area in Canada, as well as the neighbouring island of Martinique. The island had its best arrival numbers in 2018, coming in at over 1 million visitors. This marks a 10.2% increase from 2017. Official figures indicate a 25.9% increase in the yachting sector, a 13.6% increase in the cruising sector, and a 2.2% increase in stay-over arrivals. In the summer of 2018, the St. Lucia Tourism Authority, or SLTA, launched Carapcation, an event targeting visitors from the Caribbean. This was in direct response to Caribbean traveller arrivals increasing by 1.6% in 2017. In this same period, the St. Lucia government expanded birth number one in Point Seraphine. The result was a record 760,306 cruise passengers visiting the island. Now that's what's up!