 This paper discusses the potential benefits of introducing immersive learning into universities. It suggests creating a specialized lab equipped with virtual and augmented reality technology, developing new software and hardware solutions, and conducting research on the effectiveness of this type of learning. Additionally, it proposes the idea of establishing an immersive institute within the university, which would focus on providing citizens with tools to improve their quality of life. This article was authored by Volodymyr O. Lyubchak, Yuri I. O. Zubin and Artem E. Artiakov.