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Published on Apr 8, 2012
Ad Agency: ARMANDO TESTA SpA, Italy Creative Directors: Vincenzo Celli, Peppe Cirillo Soundtrack: "Open My Eyes" by THEMUSICBANK. more info @ http://themusicbank.net/ Copy: Stefano Castagnone, Federica Saraniti Lana Art: Laura Sironi Director: Jonathan Gurvit Actor: Fernando "Tuco" Richat Production Co.: Mercurio Cinematografica
The life of a plant is harder than it seems" as this Italian advert for Vigorplant, a brand of potting soil products, shows. Now there's a lovely man...
Claim: "The life of a plant is harder than it seems." Payoff: "VigorPlant. Potting soil."
* It's a tough life.
Vigorplant, a brand of potting soil and Armando Testa, document a day in the life of a nudist, as he wakes up, stretches, exercises, does his chores and and daily ablutions. But our eyes are spared having to look at his private parts -- and Vigorplant wants to make sure we are aware of who we should be thanking for that.
The Spot is part of a larger Campaign, called the "Fronte di Liberazione delle Piante". It includes print work and a social Campaign, including a Facebook page that calls upon plants to take back the earth, away from the "pettiness of man."
With Armando Testa, Vigorplant's soil also guarantees excellent results on the internet . Many have seen it on TV. In many more are talking about it. Just ten days after its release, the Vigorplant ad created by Armando Testa has made the rounds on the internet. To date there have been about 70.000 YouTube viewers who have searched for and watched the film several times. As each hour goes by, these numbers are going up, due not only to the likeability of the leading actor and the very catchy song by THEMUSICBANK., but also thanks to the courage of the client in their selection of unusual creativity. Given the success, the campaign starts again on Sunday in many TV channels. Film shot by Argentinian Jonathan Gurvit, production company Mercury. Under the creative direction of Vincenzo Celli and Peppe Cirillo worked copywriters Stefano Castagnone and Federica Saraniti Lana and art director Laura Sironi.