 now we are going to discuss principles for organizing a retail firm so we have some key principles which help a retailer to follow if they will follow religiously then they can be a better organization or moving towards a more profitable organization so i am going to share the key principles in front of you the first principle we have is related to show interest in employees so what should a retailer monitor? what should they feel? what is the employer's interest in the organization? and what is the employer's interest in the employees? do they have the good relationship between? if so then it means that a retailer is going towards a very positive journey the reason is that in the retail organization where the most important person is your employee because he is interacting with the customer he is actually the face of the retailer in front of the customer if he has a bad face then the customer will get bad image if he has a good face then the customer will get good image so this is important that you need to see what is the interest in the employees and you need to really show as a retailer that i have interest in the employees next point that you need to monitor employee turnover, lateness and absenteeism how much is your employee's absenteeism in queen's lateness and how frequently is the employee turnover in the retail organization how frequently the employees are leaving your organization so it is very important that if people are late it means that people are not connected with your organization people are not engaged, people are not motivated and if this is the case then it is a very dangerous thing for a retailer we should talk about any retail organization we should talk about any geography, it is outside Pakistan the employee remains the same, the behavior can change but of course the employee will have certain behavior so if the employee is late for a behavior absenteeism can be done again and again without telling or informed or not informed or employees frequently leaving your organization the turnover is high this means that there is something very serious about your organization so a retailer should be alert immediately and then he need to take quick and immediate action third point trace line of authority from top to bottom so retail organization because the pace of the business is very fast so what to do, they have to really define a line of authority so everyone should know that what is the authority what is the responsibility because you have to take decision very quickly and very timely otherwise you will lose your business you will lose your customer and on top of it your image and pattern that will be destroyed and disturbed then limit span of control so you have to define kis-kis ka span of control kithna hai means everyone cannot be the CEO of the organization or everyone cannot be the store manager of the retail store so agar retail store environment ke ndar baat karenge toh of course the general manager store operations hoga uska span of control would be whole store hoga agar an baat karenge kisi a particular department manager ki toh uska span of control hoga that would be a particular set of department respective department toh aap ko as a retailer limit karna hai span of control ko identify karna hai kis ka kya role hai aur accordingly aap uski unki responsibilities and accountabilities define karenge then you need to empower your employees very important point very important key principle agar aap ke employees specially the front desk employees if they are not empowered then in any case you will not be in a position to take the lead from your competition then next point is delegate authority while maintaining responsibility main baar baar ek hi baat joh hai wo karta hu aksar ke when it is about the responsibility it is actually about the accountability also jab aap kisi ko responsible karenge toh wo accountable bhi hai to organization ke andar delegation of task bohot ki baat hai that you have to delegate because you cannot be in the retail environment yourself 24 hours so you have to go you have to eat food you have to sleep again you have to delegate some authority to someone while maintaining the responsibility matrix the accountability matrix then acknowledge need for coordination then communication again one of the key principle ke koi bhi gap nahi ana chahiye coordination ke andar and communication ke andar agar if there is some gap toh uttina hi zyada aur uttina hi quick problems jo hai wo generate hongi last principle you need to recognize the power of informal relationships achar retail ke andar one of the key part is the informal relationship aap ka jo employee jo ke floor ke upar customer se interact kar rahe wo 8 gante 10 gante 12 gante ki duty kar rahe shift kar rahe aur officially or unofficially toh he has some family uske bhi ko social network hai social circle hai so you need to build some informal relationship with your employees because most of the cases ke andar if it is disturbed from some of the family member through some of the family member through social contact ke through toh wo jo informal relationship aap ka jo uske saath agar wo share nahi karta aap ke saath toh uski e baat uski performance me nazaragi toh you should have let's say gupshup session dis ko om local language ke andar we said ke ham office ke bahar bhi we can have some lunch we can have some dinner some tea with the employee to build more informal relationship jo ke actually ke base hai ek retail organization ki formal relationship toh of course everyone will comply to that but informal relationship will be key to the success for the retailer most of the cases ke andar if you will observe ye jo top management me log hai they are actually in the driving seat toh ye hi log actually is informal relationship ke through apre tamam staff ke saath there are principles jiske upar agar ek retailer ek amal karta hai ek focus karta hai so they can really grow and excel to any level jo ke koi bhi business wo dream karta hai or vision karta hai