 Welcome to JSA TV the newsroom for telecom and data center professionals I'm barb Mitchell coming to you today from day three live at data cloud global Congress and Joining me is Jack Mo Brabaccini marketing manager for flex it out. Thanks for joining. Thank you for having me Yeah, it's great to be able to fit you in. It's so busy. I feel like everyone's trying to get the last of their meetings In it's been a busy busy week and productive So for those of our viewers who may not know, can you just tell us a little bit about flex it out? Absolutely, and thank you for having me here flex it out. It's a global Clinton company that is helping energy consumers to Decarbonize truly their energy supply so 20 for seven every hour of the day, but we also help them navigate a Reporting landscape that it's shifting to be voluntary to mandatory. Okay, so that's what we do We work with Microsoft and Google helping them to achieve their energy goal Amazing and I know one of the conversations that's come up Certainly in some of the conversations that that we have is around how do we measure this? Properly and so can you talk a little bit about aligning measurements and and the role that you play in that? Absolutely, this is a rather technical conversation. Yeah, I would try to make it very simple we gather grid data so carbon the carbon intensity of the of the grid at the hourly level so very accurately and we Let's say timestamp it with consumption data and generation data from the assets Generation assets of the company are purchasing energy from yeah, so we create these credible energy claims on the hourly level also using also leveraging the fact the companies are Purchasing more local energy other than from assets that are not actually delivering physically the electricity to the consumption assets, so that's what we do and I know we were we chatted briefly yesterday and we were talking a little bit about the you know upcoming regulatory frameworks and and how You're sort of getting ahead of that to a certain extent. Can you talk about that? Absolutely? We help company We turn companies from being Reactive to proactive getting a glimpse of what's gonna happen in the next years also in terms of compliance, so What's happening in Europe, but also in the States? Well in Europe the corporate ability to report in directive It's been really approved. So company will need to We are they are mandated to report on their non-financial data from 2024 and this requires easy access easy reliable and and safe access to Energy and carbon data also, so that's why the company should should be prepared, but also using this sliver of time to to get prepared and and use this leadership opportunity because it's not just being compliant if you get it They're fast. You are also you would be also perceived as a leader Sorry in and the US level the security and exchange commission is set to do the same, right? So it's The same conversation, right? And so and that leads me to sort of the next conversation about Bringing stakeholders together and collaborating towards the you know shared goal here That's that's crucial When we when we talk about data Especially sensitive data like energy and carbon data It's crucial to for stakeholders in the in the in the same value chain to collaborate and share data in a safe way Yeah, so I believe that I believe that collaboration. It's a keyword if we really want to decarbonize our economies especially energy intensive businesses like the data center, right? So collaboration transparency In a safe way so important and I mean that You know again, that's been another conversation that has it's been refreshing I think to hear people across our industry talk about that We need to do this together to a certain extent and and collaborate towards a solid end goal So and so, you know, we're wrapping up as as we said, I know that you're you have a panel coming up shortly What's your panel on by the way? our panel is about sustainability in in data data center and cloud industry and It's it's it's about Getting it done right not just not just talking about it but getting it done We are presenting a case our joint case study with Google Google our global case study Because we really want to let company know that it's possible to decarbonize your energy on a hourly level. It's not just Fugazi, you know, it's not just something that it's up in the air floating. No, this is feasible. There are the data. There are the tools You can do it. That's perfect. Well, it sounds like a perfect topic for you to be covering and and again A great way to end the week And so thank you. I'm so glad you were able to fit this in we appreciate your time I know time is precious this week. So so thank you and Thank you viewers for tuning in to JSA TV live coming to you today from day three on the floor of data cloud global Congress until next time Thank you