 And I saw it, too, that you just raised a bunch of capital. Congratulations in January in a pre-COVID environment. Very awesome. You have some big names. How did you go about raising that round? What were the indicators from the market that you were getting that said, OK, we're in a position now where we're going to scale. We're going to get into every store, or at least try to get into every store in the United States? Sure, thanks. So 2020 was definitely a very pivotal year for our business. We started the year in about 350 stores. I was the only full-time employee. And we had big plans for the year. We knew that we were going into Target in a big way and that we were going to go into Sprouts and expand with Whole Foods. And then George Floyd got murdered. And there was this newfound desire from businesses and investors and influencers to amplify Black-owned businesses that gave our business a lift like I could have never imagined. And so we right now, in March of 2021, we're in about 6,000 stores. Our team is seven people. We're doubling that over the next couple of months. And so we're in major growth mode. And so I think it was the growth that we had over the past year that really got investors interested. And I didn't plan to raise a series A until maybe this summer, this fall. But there was a lot of inbound interest. And so I figured we should take advantage of the momentum while we have it so that we can go ahead and go into the new year ready to execute against our lofty goals. And thankfully, because we had that momentum, I got to be very selective about the partners that we work with. And so over 50% of our cap table is Black and Brown investors, which was very intentional. I think all of our investors are very mission aligned with our business, understand the importance of causes, like increasing diversity in the natural foods industry, working to eradicate childhood food insecurity and are very supportive in my mission to drive those things as we grow our business. That's amazing. Kudos to you. Congratulations. Thank you. That's exciting. We do real estate development here. And my goal for every project, so if I enter a Latino neighborhood, let's say, then I try to get to investors that are Latino, because it means a little bit more to them. And to me, that's what I'm looking for. It's a deeper connection. If you're just money, yeah, it's OK. But we're looking for more of social capital. Maybe you went to high school here. Maybe you know the fire chief or whatever it might be. But that personal connection to your heritage, I think, is important when you're investing, or at least in what we do, which is investing in a lot of these communities to build something and create some jobs that help at the end of the day and impact several thousands of people. I agree. I think anything that you can do to create generational wealth in your community is some more of that undue pressure and the responsibility and something I welcome that I think a lot about. Do you have a dream investor, like someone who's on your list that you'd love to have on in your next round? I think we have them. We literally, like John Foraker, who started, who scaled Annie's and ran General Mills National and Organic Business, Jay-Z through Marcy Venture Partners, Rihanna, like I couldn't ask for a more dreamless group of investors from a high profile perspective, but more from a mission alignment perspective and belief in our business. Did that surprise you? So we've talked to some people that have had the Kobe Bryant who passed. But the question I always have is, does it surprise you that, because everyone knows them in a certain way. Everyone knows the celebrity in a certain light. And not everyone knows that person only invests in vegan-based startups. And I think it's hard for people to connect the dots. And so as you were meeting some of them and taking these investor meetings, were you surprised by just their level of knowledge in spaces that maybe at the beginning you wouldn't have thought they'd know much about? I think I was just most pleasantly surprised by how mission aligned everyone was, how they cared a lot about the HBC fellowship program, the work we do around childhood food and security, how dedicated we are to making a safe and high quality product, and not necessarily like the fancy fluffy metrics. They actually cared about building a sustainable business that was going to hopefully try to make a positive impact in the world. I think that's it. Yeah, that's awesome. I think we invest in some companies and everyone asks me, oh, what's the thing you look for? And I'm like, honestly, their dedication to the problem they're solving. I don't care if they're making money or they're not there yet. It's really just based on where is this person going? What really wakes them up in the morning? And do I think that they're the best in the game? Because at some point, if there's two equal people and one person is solving a problem that's personal to them, they're going to win eventually over time. Even if they have no business acumen or even never went to college, they're going to win because they're going to figure it out because they have the energy creates discipline and they have the internal energy to want that. And so they will, at the end of the day, succeed. And it sounds so fruitful. People are like, that's it. There's no Excel sheet. There's no MRR or the run rate or the recurring revenue. I'm like, no, it's none of that. Is this problem really personal to the individual? And are they building things around them that are in line with their mission? And if not, it's pretty obvious, actually, when it's not. That's my take on it. And so it sounds like you're in the same boat. Definitely so. And you could feel it in the conversations because I feel like the investors that we clicked most with were trying to understand what drove me and who I was as a person and what my values were and what type of company, what type of leader I would be and then there were these very like transactional investors who were kind of like, well, tell me why your margin went up one point this month and then down the next point and it's just like, you were not aligned and like, don't get me wrong. I know the margin and it's important. But like finding somebody that your mission aligned with and really believes in you and what you're doing, I think is the most important thing. Yeah, it's like, do you think you can find a cheaper sugar alternative? Right, exactly. To drop, to increase margin by a penny. What would that do? And you're like, okay, wrong guy. Sorry, gotta go.