 The third rookie mistake is taking the wrong advice. Now, we oftentimes ask our friends, ask our family, ask our customers, look at reviews, and we end up having a flood of different feedback because everyone has opinion on something. They're gonna say, this is too sweet, this is too sour, texture is no good, so on and so forth. And we end up reiterating our product so much that we end up losing our voice. End up not serving a single person. In this space, we need to identify who our audience is and we need to create everything to cater towards this specific demographic.