 When you say vegan, people are not excited to eat it. Even if it's the most delicious thing they've put in their mouth that day, there's something about calling it that that makes them unhappy. If you know that one of your friends doesn't eat dairy, you make sure that you let them know, hey, this doesn't have dairy in it. If you have a friend that's a vegetarian, you let them know, hey, there's no real chicken in this. It's really good though. You don't have to tell people that it's vegan. You lead with what you made. This is a queso dip I made, yum. This is a spinach artichoke dip. It's so good. Hey, there's no dairy. Right? Okay, it's our little secret.