 Baw! What's up everybody once again it's Brand Man Sean and I'm back with another episode of AX Brand Man where every Wednesday I answer your questions from the comment section below. Now for today I'm only going to answer one question because I'm trying to test something out. I want to see how it goes, how it flows but bear with me and I'm going to get right into question numero uno. The Sun Collective 147 said yo KPI data is hard to get for instance how many of my followers are actually engaged. Spotify don't show that kind of stuff. How can I work out how many hardcore fans I got? I got people who follow me on IG and like me on IG but I don't know if they're listening to my music on Spotify that's a very valid point you don't know right so how do you figure this out right? How do I figure this out because yo the Sun Collective says if these people on Instagram are listening to my music I'll completely forget about it which you know I can't blame them for that. Now let's get into it because there's a couple of ways to approach this and it's really important to be identified your true fan base right or the people who are really really hardcore engaging with you. Let's start there before we get into words like true fan base it gets overused. Alright now number one we're going to go from IG alright I'm going to talk specifically on that side then we're going to talk about Spotify in the second part and then lastly I'm going to throw in a bonus in terms of how you can identify your fan base. So number one how do you identify your fan base and if they're listening to your music on Instagram well first and foremost all you can do is just post right you can just post and say I got this new song out go listen how many people actually went over to Spotify don't say anything about it on Spotify yes there might already be some data on Spotify so before you actually try this I would actually post on Spotify if you already have like a natural organic fan base over there post give it a few days right because you might get a boost of like 10 50 listens depending on what your organic fan base is over there right and see what and let that level out right now that that's leveled out to 10 listeners a day a thousand listeners to a day zero listens at all you know that whatever that is for you once that's level out then post on Instagram say go listen to my stuff now one post likely isn't going to be enough right because it's Instagram they're not going to show all of your fans or all of your followers all of your music rob me all of your post we just know that so what you need to do is a full content campaign go five days straight right and say yo check this song out create different pieces of content around that song right and post those and push over to Spotify or Apple right for each one whatever makes sense right but your DSPs all right once you push those people over and you have that hard core campaign where you're doing five posts one a day for a full week all right on your on your regular feed and then do at least three posts on your story feed throughout that week now you see how many people have gone over and listen all right that's going to give you a certain amount of data and this isn't a worrying about all you know I'm trying to maximize this particular song at this point right we got to stick to the goal the goal for this is to see how many people are actually listening and engage with me to the point that they were listening go over from Instagram right that's number one all right so first you got hey just post one one post then you can do it seriously where you post multiple posts do a five a full content campaign all right last but not least though we got a you know we got to keep it real we already know that when it comes to to uh it's Instagram they're not going to show all your fans even when you do a full scale content campaign so what you can do then on top of that is create a custom audience on Facebook all right so you go to Facebook you know you go to audiences you go to create all audience your create or your custom audience then you go to Instagram all right so you go to your Instagram profile and it's going to give you the the option to target people who have engaged with your profile it's not going to just be followers unfortunately but it's going to be people who engage in general you create that custom audience and then you can run and add targeting that audience so all these people who are are interacting and engaging with you and for most people the majority will be the people who are following them right unless you're just coming off some kind of crazy campaign where you had a lot of influx of people from the outside once you have that right so now you have your content campaign right so it's fleshed everything out and so who came organically and then you show even more people right from this this ad this only targeting people that actually follow you have actually engaged so now you can know out of all these interactions that i'm getting how many of these people actually are likely going over to Spotify and messing with me on app or whatever that is that you know your main platform is either or right so that's going to give you a sense just how you flesh out through your Instagram profile over to your DSP to know yo this is how many people are really music listeners and really fans of that sort on my Instagram right now Spotify is a completely different story so that's just testing on your Instagram who your music listeners are and fans Spotify this is how you test to see out of your Spotify data who are the people who actually are your fans right the people who are really engaging with you and for this example i'm going to use these numbers out here up here this is a real client at our agency and here's some stats he's working with he has 15.9 thousand followers right he has 523 well 521.3 thousand monthly listeners that's a huge gap right but there's a lot of people who have that huge gap right you got over 500k monthly listeners but you only have 14.9 thousand followers get this because what happens in this case for for this particular artist he had a song go crazy viral right now his top song and i don't know how Spotify worked this out in particular his top song in the last 28 days currently got 555 thousand monthly listeners all right more than the actual monthly listeners as a whole of the profile i don't i don't know how Spotify worked that out but ignore that sometimes there's many discrepancies whatever what you can do right is one release a track see how many people organically come over and listen to it right because you have your monthly follower i mean you have your followers but the reality is when you actually drop your music those people who are actually following you you're going to show up on their new play on on their playlist right as the new releases now when that happens how many of those people are actually going to go listen all right how many now you can't blame it on everybody it's not a full-scale marketing campaign just like any social media platform as well everybody's not going to see it but how many do you get just off of dropping something organically as a new release on Spotify that's going to tell you something that's one way to do it and then the most effective way that you can do without having to drop something right on on on Spotify new and just using your current data is this right here right so this is top song 555 thousand ignore your top song right and ignore if a song that's currently being marketed right you have method number one method number two this is how you do it ignore your top song ignore whatever's currently being marketed and look at your top five songs outside of the you know your next top five songs so that's song number two through six for him 2100 monthly listeners 2000 plus 1500 plus 873 monthly listeners in the last 28 days 844 monthly listeners monthly listeners in the last 28 days that equals 7 317 people but of course gotta divide by five and in this particular case that's going to be 1400 and 63 that's a horrible three all right so horrible three but so this is his data right he has 15.9 thousand monthly followers i mean he has 15.9 thousand followers but 1463 is the number that he should probably be looking at in terms of like yo these people rock with me right because he has 555 thousand listens to this song that went viral but in terms of what translated past that and people who know more about them people who are likely to know his actual name you go to those other songs and these songs include right this is 2001 right he has like one or two songs in 2001 uh two or three from no one song from 2001 three songs from 2020 and like two or one song from 2018 in these tops right so that's a good indication they're not even all recently dropped songs for who just rocks what i mean who just likes his music all right these two are the oldest ones now with that being said right this is your reality all right so ignore the monthly listeners that's nice ignore the followers because your followers aren't always engaged who are the people who are just listening to you without you having to do anything without you having to market a song currently without being just your popping song because it went viral or whatever happened around it that's how you really want to look at your most engaged music fans on Spotify right all right you have the instagram to to filter that method that i did it will probably clip that and make that its own separate video right you have that method to to check out so go over there check that out and siphoning your real music fans but then these people on Spotify these are people who are more likely to know you in an instagram type fashion in terms of this 1463 people why do they know you more likely one because if i listen to five of your songs all right if i'm listening to your less known songs i probably know you as an artist all right i'm not just yo this is a viral song that i know and it's by some guy maybe i know the name of the guy so i'm the name of the guy no i probably pay attention to this artist beyond this and i definitely know them and will recognize their name if they pop up if i'm listening to their lesser known songs all right so that's Spotify and that's instagram and then last but not least is if you're on an instagram um any of your social media platforms because you can also use the instagram method to siphon out your real fans from tiktok or anything else like that another method is simply running ad campaigns to your followers over to some sort of email list or text list something like that all right because those people who are actually moving all right especially if you're trading them a song not just like something like a laptop or something super super appealing just music and people who are willing to go over that small little barrier of giving their email giving your number that's also going to give you a very realistic perspective of who your fans are all right who actually cares about your music enough out of that instagram world you got going on tiktok world youtube whatever that is and you can use a content strategy for that as well the content strategy i mentioned in an instagram video you can apply that over to your email campaign you don't have to push them over to spotify all right you can do any of those things but that's how you siphon out your fan bases from spotify any dsp really um but and then also social media all right so that's it i appreciate you once again um the sun collective 147 great question and of course everybody again if y'all have any questions let me know um always going to answer those from a comment section below if i do not answer it immediately it doesn't mean i'm not going to answer it is some things i want to take more time to answer i'm some some of these days i'm answering a little bit on the fly i don't have to i don't get a chance to actually uh build something out but other than that of course if you want to talk to me even more often or ask some questions and get things specific to you can hop over in bram and never dot com where we really can uh get some specifics around you personally as as opposed to some of these more general questions and help you along your artist journey all right it's just like i got almost like burp something right there for a second but that's besides the 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