 We were living in an apartment in Winnipeg and at the time we both wanted to get back to farming. It was very important to us as we were both from farms initially and at the time we recognized that this was going to be a growing market. People would want to get back in touch with their food, want to reconnect with their food and understand how it's growing. What goes into raising our products is a high degree of quality and care. A big component of our farm is animal husbandry. One of the number one things that people are most concerned about with their food now is how it's raised. So how is the animal treated, what are the conditions in which it lives and that's the number one priority for us. We raise animals out in nature so we've got pasture raised hogs and we've got our cattle out on the range. They'll come home for the winter and we contract local suppliers to raise our lamb. Our philosophy is to raise animals in an environment with all the things that they need in order to end up with a high quality product that our customers can enjoy. We have family here and the community here really supports what we do. Incredible community support and wholesale support. There is a great sense of community here. That's one of the many reasons why we chose to settle here is because of the community. As Sash said, people have an enormous appetite for what we do in this area. This community really fosters having a really close connection with their producers and that's what we encourage because the transparency of our business and how we run our business really fosters that loyalty amongst your consumers. The people who we deal with are exceptionally talented at what they do and that's something that's a really big important part of our business. So having really good relationships with our third party processors such as our butcher and abattoir is really important for the health of our business. What farming means to us is to have a sense of purpose. That's something that we see more and more around us as people want to belong and to connect to something. Farming as a livelihood, as a way to raise our kids and as part lifestyle gives us a tremendous sense of purpose.