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How to measure my business's performance? What are KPIs? - Brad Farris - Anchor Advisors

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Uploaded on Feb 16, 2011

Find out more at http://www.anchoradvisors.com

An excerpt of an interview with Brad Farris, Principal, Anchor Advisors and Mark E Goodman of e-Conversation Solutions. In this excerpt, Brad talks about the concept of key performance indicators. He notes that many business manage primarily off of financial reports, which are lagging indicators. Brad suggests you look at the leading indicators that help drive sales.

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