 Adoption process of innovators continued. There are three sources of information which feature prominently in the literature which impact the innovators to see and to adopt certain technology. They include leading experts in the field, reference customer and characteristics of the startup itself. Leading experts are the people who are experts in the technology, who are engineers, who are maybe scientists, who know this technology and they also know the previous technology being used in the industry, so they could have a very good comparison and analysis of both the technologies, the previous technology and the new technology. And they have the credibility in the field and they also are reliable because their thoughts and their opinion is independent and the data which they are sharing and the information they are giving, people believe in that information. So, leading experts is an important source of relevant information. At early stages of the evolution of the technology, leading experts' informational influence will exceed normative effect, for example, word of mouth. The common perception of people is common opinion and they are talking to different people and we usually see that people are a bit worse than the new technology and they are a bit conventional and they usually say that the previous thing was very good. So, this is a normal word of mouth, it exceeds the opinion of an expert. So, people know that this expert is a knowledgeable source to comment and evaluate the technology and if he gives positive feedback, he gives positive opinion about some particular application of new technology, then the common impression of people supersedes it. Leading experts help to both conceptualize and increase awareness for technology. As they know, due to their opinion, the people's hesitation towards that particular new technology becomes less and they tell it more in detail and explain how this technology will lead to a particular industry. Then there are reference customers, firms operating in high technological uncertainty and investments or trying to enter markets where they do not have any established reputation, need, references. You have to go to a new field and you need references to enter a new group or group so that people can vouch for you, so that people can tell you that this company is good or this technology is good or I have used this technology and my opinion about this technology is very good. My experience was very good so that a new group of innovators has hesitation and a trade-off between the previous technology and the new technology can be overpowered by the new technology. So the successful use of a radically new innovation by a reference customer is a platform for other potential buyers to minimize the uncertainty of the new idea. So this reference customer who has used this product and he himself is credible and people give importance to his opinion. And then the size and status of this particular market is very respectable and let's say if there is a leading player of an industry and he or she adopts a technology then the followers of that particular industry and the small or medium-sized players it becomes easy to impress them by giving an example that the X company which is the top gear company of that particular industry is using it. So this becomes a big reference for innovators and the initial hesitation and uncertainty of the innovators goes down a lot. So it demonstrates that the technology and product application are operational and successful. The technology I have used and the product or machine I am using and it is operational and it is very beneficial for me. Then the startup itself, the company that is bringing the technology or giving the application what is it? Many startups do not live beyond their initial stage because of uncertainty about the existence of future customers. As we know, the large number of startups ends up in the initial stages of the company. If the startup will not promise for future supply, warranty, because you do not know if the innovator will live or not. Then where will I get the supplies, after sale service, spare parts and updates? If they are not insured and do not know about their future, then these things make the decision of the innovator very difficult. So this makes the potential customer even the innovator is reluctant to adopt without service support. So here the venture capitalists and the customers to provide confidence in the chances for survival of startups. The venture capitalists have invested and the company itself and its customers send positive signals to the market that the company is going to stay. Provision of after sale service for the startups products may have a positive impact too. Along with that, if you ensure that you will get spare parts and services for so many years, and if you succeed in engaging in that, you also outsource such a company after sale service which is already in the field for a pretty long time. So that itself can give a great boost to the confidence of the innovators to adopt that particular technology. Guarantees that service for the new product will still be available even if the startup disappears. So it would also work if the startup company or the company is bringing this particular technology. If it is not available, then you will still get spare parts and updates related to it. So that gives a confidence to the innovators to adopt this new technology.