 People are trying to quit drinking when they should be choosing an alcohol-free life. You may think that I'm just being pedantic on the language that I'm using here, but when people are so focused on I've got to quit drinking, I need to stop drinking, the neuroscience studies show us that we tend to still do the very thing we're telling ourselves what not to do. Instead of if we say I am choosing to be alcohol-free, I'm choosing to only drink soda water ice in a piece of lime, I easily only drink soda water ice in a piece of lime, and then we make this fun and we make it aspirational and we get some accountability. Then all of a sudden the whole feeling around quitting alcohol becomes really positive and fun and aspirational. It's not sitting in a room talking about how we've messed up our life and having shame and guilt and surrendering to a higher power.