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Uploaded on Apr 28, 2009
MKTG 323 Research Project #3 Commercial/Trailer for a greener packaging for Starbuck's cups. How can we incorporate research findings about what things Gen Y take into consideration when determining if a product is green or not, to make a product greener. Group 4: Jesse Echeverria -Videographer, Programmer and Interviewee 2 Tracey Jones- SB Interviewer 1 Matt Keenan- SB Interviewer 2 Justin Cooley- Interviewee 1 Dr. Smith's Project