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greener starbucks

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Uploaded on Apr 28, 2009

MKTG 323 Research Project #3
Commercial/Trailer for a greener packaging for Starbuck's cups. How can we incorporate research findings about what things Gen Y take into consideration when determining if a product is green or not, to make a product greener.
Group 4:
Jesse Echeverria -Videographer, Programmer and Interviewee 2
Tracey Jones- SB Interviewer 1
Matt Keenan- SB Interviewer 2
Justin Cooley- Interviewee 1
Dr. Smith's Project

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