 Hello everyone and welcome to the 10 a.m. Session in the business and enter prize track as a reminder to our in-world and web audience You can view the full conference schedule at conference that open simulator org and Tweet your questions or comments to at open sim cc with the hashtag OC excuse me OS cc 14 This hour, we are happy to introduce a terrific session called virtual reality in the enterprise Our speaker today is Julie Lemoine the founder of 3d I CC which offers the enterprise grade turf immersive virtual reality environment She was also the founder and head of the Fidelity Center for Applied Collaboration a four-time e 2.0 speaker on social media Welcome all and let's begin the session Hi, and everyone and thanks for coming to the talk I appreciate the intro and I I feel a little gunshot given the the last talk We just had with such amazing women in VR, but let's let's get going so I I would imagine that many of you may or may not know me at all And I was the former founder and creator of the Center for Applied Collaboration at Fidelity Investments But most people are pretty interested in some of the things I've done Like my work for NASA making sure that people could not hack the space shuttle software and other things like that So I've had quite the illustrious career in technology almost 30 years now I hate to admit and love to admit at the same time in Was the very early days of collaboration that I started getting into even virtual reality gloves way back in the 90s But I have done a lot of things that have influenced what I'm about to show you I have spent my entire career in enterprise and in large organization and government work and so all of that work and my information security background and My interest in advanced collaboration have all sort of culminated to get me to this point So I think knowing a little bit about me is is worthwhile to know. Why would you listen to me about enterprise? Not just that last job at Fidelity Investments where I was a fellow there and led a lot of their strategy on Lots of different types of collaboration I also Have the pleasure of working with women who are entrepreneurs and I helped Simmons in Boston I'm in Boston, Massachusetts these days Understand the reality of being a startup because I'm a serial entrepreneur I've owned six companies So all of these sort of the reason I bring this up is if you stir this into a mixing pot That should help you believe some of the things that I have to say to you today So the first thing I would tell you about VR and the enterprise Is that it's not really about and I hope the audience if you're an immersive environment type open-sin lover That you understand that it really isn't about location transparency for companies so we spent a solid decade in Interaction and engaging platforms that are amazing like Adobe connect and the web access of today But the the notion that we need location transparency in the organizations where I worked and those that I advise is Really sort of misinformed and so The truth is that when you give human beings a location even if it's a virtual Location you are really assisting them and their teams and their learning and their knowledge and their outreach and their interdependence And so it's very very vital to think about I think the step that we're we're in and the step that was created in the beginning As really really important in the beginning of the days of immersive environments as really important and starting to lead the way And as hardware has gotten to the point where it is It's much more reasonable for enterprise to start using it as well for anyone that's interested in this area I think there's there's been so much work about the notion of virtual distance but I in the enterprise space, I found that Karen Sobel the Jeskies work on the Unifying the virtual workforce her book in that area was fantastic and that's an older book a couple years old But it's really really worth a look if you haven't seen it So so I just like to push on that point that we're not looking for location transparency We're looking to create a location where we can be together. I think that's really critical when you speak to enterprise The other thing that I would like to bring to the table is enterprise is doing a lot with virtual reality And I I think it's worth a moment to say, you know virtual reality is many things like we are in an immersive environment as you know those that are standing here watching it but With the dawn of amazing Advances like Google Glasses and Oculus Rift and and more of the head-mounted heads-up display You know that these the sort of left side that I'm showing here with the crazy people sitting in the cinema with their paper glasses You know has really evolved over the last 20 to 25 years and I Every single one of the images on here from the teaming to the presenting to the managing to the serving To providing services. You're looking at a virtual branch at the bottom. They're a financial branch The managers, you know trades Is call center management Teaching presenting pitching teaming. So all of this is being used by enterprise today. I know that because my company services Companies that are in the fortune 10 in the fortune 20 in the fortune 100 500 down to smaller companies as well So we are supporting retail companies financial Organizations government agencies are our largest company at company that we support 3d ICC is actually not a company. It's the US government. So we are working diligently with tens of thousands of army Members as well. So I think there's just a lot to the notion that you know VR isn't just in the gaming industry It's not that the gaming industry and the entertainment industry isn't a power pack here, you know They're they're leading us through consumer use in this area But I just wanted to bring up some of the use cases that are going on now I have some very specific ones a little bit later in the talk All right, so I wanted to talk, you know I actually kudos out to Maria who had suggested some of what I might speak about and I know she's here to To read some of the questions that are ongoing So I appreciate the input that she said, you know talk about the barriers talk about what's what's actually going to hit people when they're Working with enterprise and I also want to acknowledge that this isn't some new topic, right? So I you know at the Center for Applied Collaboration where I worked at Fidelity I was in charge of the work that we did in Second Life in Wonderland in all of it in active in open sim and All in active world in all of the environment So we did a lot of work as a financial institution back, you know in the early days of the grads So and then the work that I did in a long time ago I was at the MITRE Corporation and working with virtual reality gloves and the first uses of online collaboration I even worked at CUC me and that kind of technology so So let me talk about the kinds of barriers that you will hit if you're if you're thinking about it And I I like to say any time I can put Morpheus on a slide. I'm happy so In the first area that's very very real is the difference between using VR as a tool and VR as recreation and and I think You have to take your head if you're not an enterprise 100% enterprise background kind of person And make sure that you understand that there's a big difference here So I'm going to bring up three ways in which they're very different The first way is user motivation When you think about user motivation Recreational the user is motivated to use it for entertainment when you think about the use Motivation for the use in enterprise business organization, even education It's very specifically focused on getting something out of it getting learning Retaining knowledge reducing, you know costs, etc So they're very different approach to the reasons for which they are using Virtual reality of any kind. So I think that is very important to to wrap your head around The second one is the value proposition. So with recreation The value proposition is basically entertainment and so you're going to pay the amount of money That you want for entertainment for enjoyment for for that kind of side of it the value proposition for work And and for learning and for organizations such as governments is You know is many fold, but none of it is entertainment I mean, they don't mind if you're entertaining somebody while they're getting more retention reducing costs Um, you know reaching more customers putting out better pr looking great looking intelligent But truly they are not just there to try to entertain you And again, you know, if you're if you're just coming in now, you know entertainment is a very big business It's all business. So but I'm just talking about the non entertainment use of vr Um, the the final one that is interesting is is, you know, harkens back to a couple of them is fun versus ease So I like that the notion of you know, put the banana in the bucket put the banana in the bucket This is very difficult. What a what a difficult boss to beat, right? Even with my you know, my oculus I can't beat this boss, right? So that the reality is sometimes the difficulty with which Environments are designed is overtly done For entertainment purposes and it is the opposite for uh use in enterprise And so when you know, these these are that like tool versus recreation area It is so important to put your head on straight when you're talking and speaking and working in enterprise about the the um, the the tool style value of vr So the the second big barrier sort of category is culture And you know, that's a really easy word to say in OES culture is important. It's a pushback But it isn't just OES culture. You really do need to consider That who in and the organization that you're dealing with whether it's a corporation a university a government Or some other organization Who are you affecting and and so if you if you run through things like personas and understand Who you're talking to and who might be affected. You'll you'll quickly come up With a list of people, you know, like my previous one tool versus recreation That have to change the way that they think about doing everything that they're doing so Understand that it isn't just this these tools will make you more x or y. They will save you money They may save the money But only if if the personas that have to use the environment You know, sort of get the hang of it and so that The culture pushback can be very very real But you can't just sort of say oh, yeah, you know, this is new This is, you know, I think I spoke for many years on social media Back in the back in the days when I was running that center at Fidelity and and the So what of it all is going to come faster in enterprise than it is, you know on the consumer side Because consumers will try things out and put their money down for that But in the enterprise side, you know, the so what has to be given to them up up front So what do you get right? So so it's very very Powerful the other thing is very powerful in enterprise And if you haven't sold to enterprise before in real advanced innovation Is the shiny new thing? So if it is interesting There's going to be all kinds of people that come out of the woodwork to own it So what I would say to people that are trying to sell to enterprise Is that be prepared to let someone else be the one that thought up what you just said to them And it's very natural. It's very normal and And you're going to have like it's going to be like a little kicking ball like no, they're going to own it No, these guys are going to own it and and all that kind of stuff So the the kind of coaching that I used to give to the women that I helped at the Simmons Postgraduate MBA program for entrepreneurship is very real in this culture thing You have to understand what you're doing and how to make the person that you're selling to become the hero That's just that's truthful in business and it's true in the gaming aspect as well Um, the other thing is not all users culturally. I mentioned want to use this, right? So So even if it's good for them, um, they may not want it. So nothing Nothing unlike, um, other culture challenges for innovation that you have seen before It's very similar to those cultures, but it's there and you can't just be in love with your technology or your craft and and your your science And think that everyone else is going to love it too. Just because you feel that it can help them, right? So so I guess, you know, I think my nickname at Simmons was the reality bringer So I think that that's the truth here is that you got to deal with reality when you're dealing with enterprise and um and not just with, um The the your passion isn't enough, you know, you need your passion in order to do your job But you have to show them The you know the ledger If you will and then I just a word about the Hollywood, um, the Hollywood effect So one of the ways that I come back The Hollywood effect when we sell to enterprise is to be very realistic with our customers and say look, you know It's not unlikely for me to quote the you want a hundred million dollar movie. That's fine. That comes out of Hollywood You want 80 percent of that For 60k I'm your I'm your gal, right? Here it comes Because the the people using this environment that will get the benefit that I'm describing to you and The use cases and your customers and the outreach and the learning or whatever the use case is um can get that kind of impact for For for you know, 10 percent of what Hollywood would put into it or 1 percent of what Hollywood put into it into a movie to make it perfect And I think you know the the previous panel we had a couple of illustrious women that study the brain and all kinds of wonderful things And they would they would say here here, um, you know, you don't have to get perfect Uh reflection location or perfect. You just have to give them the concept that they're in The location or they're having the experience and that's good enough to set the mind of a team That's an agile software development team Or a doctor training exercise It doesn't have to show them the insides of the heart unless they're operating on it If you're working on Doctor finishing their paperwork Then just putting them in a place. It sort of looks like a doctor's office We'll have that active learning effect on them that has been written about for many many years for you know active learning and active training So I think those are These are the three barrier areas that I always try to put forward for folks that are they're saying how the heck Do you sell to enterprise and and You know taking away everything else. I have spent my entire career in enterprise and organization So I speak enterprise, right? Like I I didn't come from the consumer side Um, that said all of our customers have consumers, right? So it isn't It's just that most of our sales are b2b and my my whole career and the folks that I work with have always supported enterprise All right, so then to take it on very specifically Um, and you know, I think um again I want to plug plug maria on this one again And she's just like really give it to him really tell him, you know, how do you sell to enterprise? and so Some of these are are slightly What I would call motherhood for people trying to sell to enterprise over the years But the they're all these but they're still true and nobody Will believe it until they get deep into it and do this for a living to sell to enterprise Particularly vr. Particularly advanced technology So the first rule and it's in every forester and gartner and every report you ever read by any analyst in every report that maria writes That's fantastic. Um, is that Rule number one is that the it organization when you have advanced innovation including vr They are not your target Right, so you do not go after them Do not do not be out there trying to sell to the people that are trying to keep, you know The the enterprise tools such as sharepoint or webex or something running They are not your friend. They are busy and people take away their salaries and they're but they're buried Right and in addition to that the business is a revenue center So, you know, you want to understand that that you're just going for share a wallet And so when you go for share a wallet, you need to go to the people that have a vested interest in making that money And so be very careful how you approach it I would say that's the most important rule anybody could ever have but the other rule kind of goes along with that number two And I I made the wallet very big compared to the The total cost of ownership. So if you don't know what tco is it's total cost of ownership And they're going to ask you that in enterprises and organizations even at universities They're going to say what does it cost? What is this going to cost you with the whole cost? What are my startups? What are my, you know, deployment? What's my maintenance? How do I keep this going and You know, we all learned I hope from social media for many many years that you're looking for your virtuous circle So you're looking for a reason why The price goes down and the more they put into it and the more they use it the more they get out of it The more the price goes down So so understand your total cost of ownership and do it for them And you may hate that idea the notion that you have to write the Cost benefit analysis for your customer because it's really you're probably working with someone It's their job to do it But if you're smart you'll hand it to them and and not you won't hand them a lie You'll just hand it to them and Say this is clear and make sure that your your costs are clear, right? Your benefits are in there your value proposition your your hard and soft dollars are in there But if you don't fess up to all the costs and make it clear and find the ways That you're going to save money Remember with these two rules, you know, don't sell to it if you can help it and You know, make sure you get in the cost benefit analysis Every every time you turn you're going to hit rule number three And that's like be clear with what you're doing here because the first thing in number three is you're actually not Going to be in competition with another virtual reality capability No way you're going to be in competition With the in-place software in an enterprise in an organization at a university So I can't tell you how many times I've walked into Um Sales where everything's going very very great and and incomes it And rightly so and says well, okay, we have you know, webex and we have adobe connector We have, you know, like are you telling me? Uh that the dollars that we spend on this we can take out of spending on that So be be aware that your your tug of war Is gonna it's not some other competitor in vr You're not fighting, you know, if you're a competitive of ours, you're not fighting us You're fighting the software that's in place already because this is next generation software for enterprises, right? So this is the next generation of engagement And so they've got the current in place and they've got an investment in there um So let's see uh speak their languages and then the last thing that I would say, um is that I want to say folks if you want to hold your questions to the end We'll try to get to them and maria is going to look at them To to help me out. I'm just going to go through sort of the material and then I'll stop early and I'll take some questions I got about 10 more minutes At the end, um, so I'll finish up in about 10 minutes and I'll just open for questions so, um Yes, I totally agree that's what I'm saying about the the it folks. So let me not watch the chat They are totally swamped. That's the reason why they don't want another tool in their hands 100% I am from it, right? So I come from them there. So I totally understand it the um All right, so let me talk about the fourth rule and I think this is really important to strategy So as a if you haven't been a strategist or haven't been you don't take it So I spend a lot of time as a global strategist for advanced technology And particularly in engagement for the last 30 years And so the the truth is I don't ever go in anywhere Where I don't have a bullseye, right a bullseye that has the five six seven nine 10 places where I think That this capability could deliver value to the customer Because there's no way you want to go in there and say hey, I'll help your learning and development organization end of conversation You know like you got to show them that the investment that they make has a carry-on future So I tend to carry uh an artifact that looks like a little circle bullseye And on the outside it has all the possibilities and then in the middle of the pilots and then in the bullseye Are the ones that go you know full on And I think you know I learned that game from you know sitting in strategy meetings with you know The best in the business with harvard and mit and big companies big oil big big money and things like that So um, so I think that's a really valuable lesson to learn don't ever go in there without understanding the multiple ways In which this capability can help this global organization big or small So um, just as a quick I got a couple of the things that um that I want to get down to I want to get to the good and the bad and the ugly So let me just state these like really quickly. So a couple of the use cases that we're in and this is just a couple um, you know infinite team rooms a global touchable thinking rooms So we have uh fortune tens using our software as the glue between very large touchable rooms with six seven eight panels in them and they're doing very complicated Market analysis, you know, they're retail. Some of them are financial Right. So that's a that is a big deal. This mix of reality and virtual reality is a big deal when you're a very You know dealing with white collar hardcore Thinking process kind of thing, right? So I think a lot of us think about this in more of the the physical industry But oh no, you add touch and real screens and things like that and it's it's a big deal They're saving time and creating reports faster than they've ever been able to do before I talked in the previous panel about construction And dr. Renate fructer at the pbl lab has worked with our product for almost a decade And she is just changing she and many others, but she is really formidable in changing the construction and architecture Industry, so she's her work and the folks that have worked with her and then have gone off to to modify that industry It's just starting to hit And so that's a really big area and of course there's a physical side to that but um, mostly it's process and review and teaming and things like that will save them Millions and millions each job We do affinity workshops just like you would do it physical we do global agile teaming Package design is always surprising to people because in our environment The use of camera so we just are very reality virtual reality mixed So we have physical package design by you know consumer Goods providers going on and we have infinite wall that they can put their designs But while they shine their live webcams on what they're working on across the globe And then they can use things like infinite virtual wall in order to work through designs So we have micro gaming that's teaching doctors how to stick to clinical trials In follow the protocols to save you know all kinds of many millions of dollars and We have hybrid classes for lnd really hybrid where you put a camera in two panels that are touchable And the physical students see the virtual students and the instructor and vice versa So so these use cases are very real and we're doing them non-stop So I wanted to talk overtly about The heads up display area or the head mounted display area because I'm asked all the time and at 3d ICC we just did our internationalization release. So we're a multilingual completely now. And so You know, I got some questions when we put that release out I got a bunch of customers that said well, I'm surprised you didn't just announce, you know, your support for Oculus Or you know, what's what's going on there with your support for HUD in the future And so I think you know the notion that are the working dogs going to going to wear stuff on their faces I think is very valuable and I also would remind people that these tools aren't aren't available other than to developers right now, right? So So in in in the most part not all of them. Um, and I have a my partner We're just at the very beginning, right? One of my partners, David is Is about to come out with a company called morality, you know, that has a 170 degree You know view with see-through and all kinds of stuff going on here So so sure, I think that in the enterprise Or I don't even have to think I guarantee you this they that so many of our use cases translate To head mounted displays and heads up heads up display use But right now the verticals really matter like the interest in it the verticals really matter So more physical the vertical just like prior in a 3d environment when we first started with with the grid The vertical really does matter and if you have a more physical kind of industry The vertical is going to pick it up faster and we see that I mean We just had Jackie on the panel and you know for it is using you know the goggles and you know, of course, right? So that really matters And for a lot of things see-through really matters So augmented reality really matters as a form of you know, sort of heads up display But the big Point that I would like to make on this entire subject while we have you know About a year before this becomes like a reality for everyone in the world to have these glasses more likely Is that the big deal is that the shift is the expectation towards 3d content Right, so put your mind on that right the expectation for 3d content is swelling Right, so this has never kind of been there before It's always like why do I need it in 3d now? Certainly I'm speaking from an enterprise perspective, right? So the more that the world is saying Where's your 3d? I need 3d content. I'm used to 3d content Look at all the noise about the 3d content. Look at all the heads up display the head mounted display as I carried in my pocket I put my phone in it, you know, I it's you know, it's less than 200 dollars for my staff to be able to do this so Believe me the most important thing that's happening right now to everyone in this audience that works in this field I think is the shift towards this expectation for 3d content. And so never underestimate that That's the real deal here right now. I mean the right now, right? And so I kind of move to the next topic on you and I want to just really be clear that now is not tomorrow So you can you can quote me on that. I'm profound. So I should you know end of talk, right now is not tomorrow Thank you very much, right? So so and and when I when I answer the questions What matters to the enterprise the most what features matter? It's um, it's almost like I'm afraid to say it to this audience, right? I'm a little bit afraid to tell you the truth here So think of me as the reality bringer, you know, I can hiss and boo at me in text Uh, but the truth is the real thing that enterprise Is going to ask for enterprise organization governments And you guys can probably hear here because many of you are working in these areas I know Is they need solid security the first thing out of their mouths is I can't use your product if it's not really got a decent security architecture, right? So that's going to come out of their mouth. They could love it all they want, right? So Solid security, right? And then the next thing they're going to say is and You're not an island even though we are an island, right? So you're not an island It's like oh, yes, we are But you have to have connectors and integrate us and you have to support what they need native Like and this stuff has to be simple simple like simple is too long a word for how simple it has to be, right? So it can't be Hard in any way, right? It can't be it has to be drag and drop and point and click and touch It can't be anything else You better be able to put your finger on a power point and push it into somewhere and show that power point Absolutely forget it if you can't right? So I'm telling you You know the simplicity is a big deal, but no matter how simple it is if it's not secure they're not going to use it right so so my You know my my head of engineering ron has holds patents and database security for medical stuff I I actually was an infosec creator in the very very beginning. So keep you know, it's very very kiss, right? You're right. Um, so the other thing that they're really interested is hybrid They put a lot of money into their video to the desktop and things like that and they have to have the hybrid Sadly, I'm very sad to say this Morphing your avatar facial gestures emotes And everybody creating locations is just of no interest to most That I speak in enterprise None zip and remember I was a customer of all these tools for many years for the number one online trading company in the world I was a customer. So I so love this industry I so think there's value and I love the beauty and I'm married to a professional artist. So I love the art But as an enterprise expert, uh, it is not what they care about You have to displace reality a little bit and make sure that it's a utilitarian location Right, but they are not going to care and they do not want belly buttons showing they care that avatars look like the people They don't want to be sued because somebody is dressing up like a native american when they're not one, right? so there's all these sort of culture conflicts with The consumer value of our grids, right? So this is a very interesting topic. I think to most people But it's real. So things that can never happen Right, it can never never never and these aren't really the feature set, but the sound issues intolerable Unacceptable sound forget it can't make it if you have sound issues, you're done, right? So if you slow them down because because the previous generation of engagement has been there for a while They've sort of made themselves powerful in that area and they've also put servers in house And they've done some really interesting things and they don't tolerate Skype that well because it does do its up and down and things like that so The other thing that will kill you is pilots that are out of focus Right, so if you don't if you do a pilot and you don't really know what it's going to deliver and they're not really engaged in it You got some troubles, right because they're you know, they're busy professionals Whether they're delivering services to customers with your tool or with your environment or whether they're You know using it for training or whether they're using it for Teaming they're they need to know what they're doing, right? So um The the last mile networking is going to bite your butt every single time And they're not going to be very tolerant about it Even though they have to deal with it with every part of their technology at enterprise and organizations And you have no control over someone working from home and whether they have the latest Libraries or whether they've got a good connection or whether there something goes down But let me tell you when you're when your products in play It is going to smack you if your end users have trouble whether you own last mile or not You can't just sort of throw up your arms and say well, that's not us. That's you. It's like that doesn't work Right, you have to be real about this thing. So I know i'm starting to get close to When I wanted to open up for questions So let me let me talk just briefly about the next concepts that I had And then I'll I'll try to open it up for a little more comments and questions I wanted to talk a little bit about What I would call reflective locations. I I learned a new term in the last session, which was wonderful So I tend to call them, you know reflective reality reflective locations And and I just use sort of the notion of teaching here So the notion of paving the cart path Right for lnd organizations where people sit in a chair like you're doing here and I send my slides up And the notion of really sort of almost mirror reflection of location Like a doctor's office, but there's that little gc in between That I think from a from an enterprise perspective is so very important And that's what I wanted to bring up here to to give you a push in the positive to say look There's this really really powerful really easy in between Right and so what I'm showing you in this presentation that if you can see it is that that I took Honestly a power point slide I actually didn't do this one of our one of our customers did Took a power point slide put it on a wall and three transparent boxes and stood back and asks their students This was they were teaching six sigma. I think in this class To go stand where they think the answer is So that is 1,000 times more engaging than me presenting a slide with data on it Because it's active learning and there's so much research on active learning or active participation Again with the same topic with agile teaming of any kind or design People can pick up little stickies and put them on walls where they believe they can vote with their feet There is so much participation for teaming And if you if you study teaming the sociology and psychology of teaming interdependence is so important So when you have to take action in order to help someone else in a team meeting It's really really really powerful and it makes teams come together more So the whole subject of teaming is a very interesting one I don't have a lot of time to get into today, but I just really push that juicy in between because any kind of action You know, we are we work a lot with educational institutions as well. And so the the Death to you know, sort of education around just the massive use of MOOC, you know, just massive one way Teaching which is so wonderful and important, but if you don't add that high touch back in You've got to have a very specialized student to stick with it to learn from it and not to tune out And you know, we're starting to see statistics now that these students are starting to do very poorly on their tests and not Not make it through and you know, so it's I think the high touch is really important when you start moving back to that one way medium You got some problems. So to try to start wrapping it up. I just sort of in a nutshell for enterprise We are we are virtual reality and and all of these types of environments are cost-effective high touch That's the bot underneath everything Teaming delivering service training. We are cost effective high touch. We are global teaming. We are learning We are much much more and as a social media expert as well The notion that these play well or not well with social media. They are fantastically connected, right? So the ability to bring higher engagement than text can provide you right when wanted so the jump from You know a community Is so real and so important that we are, you know, we're working a lot in that area as well So I would just say to you we really are the next round of sort of citizen student associate client customer engagement And we've been working up towards this for the last 10 years I know I've been working it for 10 years and the hardware has finally started catching up to us I um, I think we are the children You know of the parents that are just coming now the parents being the devices that are coming to help us quite a bit So I think that is where I wanted to stop. This is sort of my, you know impact on enterprise Uh presentation and maybe see if there's any people in the audience that want to ask me Any questions? Um, and hopefully I've given you something really interesting. Um So I see one right now. What does high touch mean? So the notion that you have higher quality interaction that Engages you in a way that changes your behavior. So Um, so Maria if you want if you want to help me out if there's any questions I think this is about the time when I'm supposed to Just slow it down, although I didn't get my 15 minute warning. So How am I doing moderators? Doing good Okay, yeah, we're we're doing good on time. We've got about eight minutes left at this point Um, I'll go ahead and read you the questions and if you you could answer them one at a time That would be great. Sure First one that we had received was will the slides be available online? Oh, okay, sure I'm sure they are and I think they're recording this session as well And not only that I'll make them available on the women in br website as well, which you know, I'm a founding member with Maria so Okay, do you have a link that you could drop into local on that place? Yeah, Maria. Just put wivr.net Awesome. Thank you Second question we had is are you getting any traction in the agile world? So agile is a very interesting term and I bet that came from you agile bill but the Just just a wild guess on my part So yes, yes, we are But we are used in agile not just for software development. So I think Those of us that are sort of steeped in technology have a tendency to say the word agile with software at the other end of it But agile process and agile teaming agile package design You know, so so if you can substitute red teaming for agile Then yes, we are getting much traction in that area Okay, great Third question we have is how do you address it when someone dismisses vr by saying this looks like a game? Yeah, so that was I hope the forcefulness with which I talked about the total Doing that cost-benefit analysis So it is soft dollars and hard dollars now There's a lot of research that can support you in this but soft dollars Are worth, you know, usually what the what's the number? I think 10x what a hard dollar is so hard dollars is money I can tell you And 10 that people tend to say well if you use this environment You won't travel and that just doesn't fly anymore at enterprise right because they were told that when we got Webex and adobe connect and same time and all these other tools Right so you got to be really conscious of how you're doing your benefits analysis So when we work in urban redesign We for example work with the mayor's office and say you're you're going to be more accessible to your constituencies Right like you're looking for where where their charm is so when I tell you really speak their language There is no shortcut You have to know what you're selling and to whom you're selling and you have to give them the cost benefit analysis So I there's never a panacea for this. It's always hard work Right and but it's fantastic. If you if you put one together, they're going to go. Oh my god Now we we in the construction industry have a great example of one and it is like within the first three weeks Uh construction companies using our platform can save all kinds of money and within X numbers of months they can save millions on their construction and all of that work Is supported by the amazing research that dr Renata fritter does at the pbl lab at stanford. So it's not like I am saying this this has been proved out Sure, go ahead to the next one Okay, um our next question we have Um, do you ever get people saying I have seen vr come and go? It's just a fad and we'll come and go again Yes, I mean that's a wonderful question and and uh, yeah, totally. It's tough because this was probably during the talk That I was trying to say look the notion that our consumer wave So when we got the mobile phones, uh as a researcher in innovation that flipped it It used to be that enterprise pushed what the world uses Into consumer and when mobile phones came around it flipped it and consumers push what enterprise uses And so as we see more demand for 3d content because of that's how we're entertained It becomes less and less the burden of why the heck would I want? Uh, you know 3d anything, but I mean you want to watch your terms, right? So vr means a lot of things for a lot of people, right? And you you know to you it might have mad Oh heads up display or a grid or you know, but it's you know anything immersive, right? So, yeah so I think I think you have to fight that battle um and um, I tend to also use Strategy techniques such as showing a supply and demand and how we're past the cross point Um, so I use good business research like support when I present otherwise you just can You're going to get that and if you stand there and look at them Blinking your eyes and don't have an answer for that then shame on you. So Yeah, okay Next couple kind of are related. So I'll group them together One is how can you get customers to serve as references? And are you finding it hard to get them to understand the monetary value? Um Okay, um, so the monetary value thing I was trying to just just address in the last one, but um, how do I get customers? So this is not um, so I'm not lean on my being a woman You know who I was the first entrepreneur in residence at Simmons postgraduate MBA entrepreneurship program so so the reality is that um When you sign up customers the first thing you want to do as a as a as a business owner or as as their sales lead or Something like that is one thing is you never want just one customer Second is you want to find a way to offer them a reason why they want to be You know referenceable And so if you have to do it with a discount you do it with a discount But you know you have to pay your bills, right? But so Appeal you have to appeal to them and that's just business acumen, right? So the business acumen is I you know, I'm going to make you famous, right? I don't I've used that one You I'll give talks with you. I'll write your talk. You go give it, right? I don't I don't have to have acumen I don't have to have accolades. I want you to buy from me Right, so you put if you can shelf your ego and write talks for people that want to be famous and organizations then that'll help Yep, yeah, so there's all these Techniques that you do in sort of business 101 to try and get people to sign up to to allow you to speak for them And then there are just companies that won't let you do it You notice I say top 10 You know fortune 10 company because there's a couple in there I am still not allowed to say it and you know, they're in retail and things like that But you just can't say it and and then you just you can't Faith is laughing so that's good Well, thank you so much Julie for a terrific presentation As a reminder to our audience, you can see what's coming up on the conference schedule at conference.opensimulator.org Following this session at 11 o'clock a.m We have a break in the schedule for lunch or dinner Depending on where you are in the physical world We also encourage you to visit the story wheel exhibit It's in the education to region to view a tool that was created back in the 16th century It's called the book's wheel Which can be thought of kind of like a precursor of the modern day website In addition, if you are a crowd funder at the exclusive access level or above You are invited to a VIP Q&A session with today's keynote speakers in the staff zone auditorium at 11 a.m And finally we'll return after the lunch break in the keynote regions for an exciting keynote address from philip rosedale of high fidelity And philip will be attempting to answer the question. What is the metaverse? Thank you again to our speaker and the audience and we'll be back after lunch. Have a terrific break Hello everyone and welcome to the 10 a.m session in the business and energy