Volkswagen Scirocco Cup Augmented Reality Advergame - Augmented by Axis 3D and Total Immersion





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Uploaded on Sep 28, 2010


As the first manufacturer in China to host a professional racing event, Volkswagen needed to build excitement for its series and
the racing camp that would followed by sparking interest amongst car enthusiasts. Working with Ogilvy Beijing, the brand placed inserts into one of China's most popular car magazines that were shaped like the steering wheel from the car, and invited readers to take part in the 2010 Scirocco Cup Augmented Reality Challenge.

After heading over to sciroccocupchina.com, players could hold up the insert to their webcam and take control of a Scirocco race car, dictating left to right movement on screen by turning the wheel shaped maker


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