 Are you looking to convince an investor of your startup abilities? Well, then here are four things that I have a caution is going to share to help you understand how you can convince an investor to invest in your business model. Investors are more interested in knowing the monetary value of your offering. It is therefore very important to convince an investor what and how much financial returns your offering is going to generate. Preparation results in providing greater clarity to the person sitting across the table. It is therefore very important to prepare well in advance so that you come across as a confident entrepreneur before the investor. Entrepreneurs need to understand that investors are humans at the end of the day. So, converse with them in a polite, witty and interactive manner to make the discussion light yet meaningful. Investing something in the market is only useful when it aims to solve the predicament of the masses. Your investors will definitely be interested in knowing how your product is going to bring a change in the society.