 Okay, so let's talk about our sales funnel first off, before I bring Christine in. And this is basically it guys. You've got awareness, you've got leads, you got prospects, you got sales. If you know these four things, you can make money online, that's it. I've been doing this since 2009 and really this is the whole thing. You gotta make people aware of you. And awareness can be marketing activities, you know where you're building your brand, that type of thing. Leads are gonna be squeezed pages and we're gonna talk about Christine's in just a second. And then opt-in offers, that's part of that, that squeeze page experience. And then prospects are gonna be email follow-ups and offers. And then sales are gonna be memberships, loyalty programs, customer specials, that type of thing, okay? This is how you build any online business. It doesn't matter what you're selling. I don't care if it's services, if it's a restaurant, if it's tarot card readings, no matter what it is. This is it with survival food, which we sell courses. This is it guys. Now if you're not part of our inner circle and you've been invited today, let me move this out of the way. You can join that by going, oh I just lost my screen. You can join that by going to jrinnercircle.com forward slash enroll. There's a free video there. It will tell you all about it. You have access to all kinds of trainings and softwares and access to me doing this right now with your business which we're gonna pull Christine's in here in just a second. Now we're gonna go real world in just a second here. And we're gonna look at magicalnotions.com. Magicalnotions.com. So first thing I wanna do is introduce Christine. Christine, can you hear me okay? They are. Awesome. Yeah, turn off your screen if you don't mind. Yeah, turn off your volume on your screen because that'll mess you up. I think that's what I'm gonna have to do. Yeah, definitely do that. I'm glad it's low on it. Now you need to turn it off entirely. Okay, well like I said, there's gonna be like a five or six second delay. All right, so let me find magical. This is the website that we're gonna be looking at today. And this is gonna be Christine's website. It's called magicalnotions.com. And let me get that pulled up. Okay, so we're getting ready to pull up that site but what I also wanna do is pull up the Wayback machine on this site. And let me see if I can find that real quick. I had that pulled up on my other computer. And Wayback kinda lets you look at sites and what they used to look like, okay? So what we're gonna do is we're gonna go down here and we're gonna put in Christine's website which is magicalnotions.com, okay? And we're gonna go to a previous version of her website. So we are now at this here and this is 2018, 19. She's had the website for a while. So let's go back to 2018 and take a look at that website and let's see how many screenshots we got there. There's one July, it looks like August 6th. It was a screenshot of it. And we're gonna show you what the site used to look like versus what it looks like now. So Christine in a second, when you're screened, you're gonna see a previous version of your website, okay? And I'm gonna show you how she's improved this. So this is, yeah, pretty neat, huh? So this is what her site used to look like in 2018. Now you guys are free to put some comments in that comments section there. But when you got to the website back in 2018, all you saw was magicalnotions, unique inspiring pathways to make living magical. So it didn't really tell you a whole lot and it had a picture and that was what you saw when you got to the website. Now the problem with this is there's nothing for anybody to do and it doesn't really say what the website is. There's nothing. Now, if you scroll down, she's got all this verbiage down here but it's pretty hard to read and it's below the scroll. 85% of the people that come to your website, so if you've got a website right now, 85% of the people that come to your website will not scroll. They're not gonna scroll. So if they're not scrolling and they came to the site, okay, what do they have to do? I mean, they're gonna look at and go, well, I don't even know what to do here. I don't know what this website is. Now we're gonna look at what she's done with this site because she's made some great improvements. I just looked at it. This is what it looks like now. So she got a really cool picture. I like the picture, Christine, that's really nice. So she's got that. Now it says unique and exclusive spiritual exercises that work. So now it says what she does, okay, which is great. It says get four seasons of free tools today, 15 exercises, six articles. Now, the first thing I'm gonna tell you, Christine, is that's great, but we need to have some type of opt-in where they can get those 15 exercises and six articles. So right here, what we want is maybe their email and name to download that or to access that, whatever it is. And we wanna have that get four seasons of free tools today, larger and bolder, okay, so they can actually see that. Now, what I'm gonna do is I'm gonna pull up another site that's a friend of mine's, and I wanna show you how they've incorporated this into their website. And I'm sure they have, yep, they got number one results when I type in numerology, and they're in New Zealand, by the way. So this is an example of a site, guys. And this particular one is a friend of mine's. This is Blair and his wife, Wendy. They've been doing numerology since 1997. They spend $1 million a month on ads, running it to this page right here, this page, okay? So on this page, there's only one thing to do. You don't have to scroll at all. I mean, you can, and there's some stuff down here. You know, if you wanna scroll through, it's got some stuff in here. But as you see, the page itself is an actual activity. The button itself actually says explore my numerology chart. Okay? So we're gonna just put a name in here, and we're gonna put any name we want. We'll put Sam in here, and we'll put a birth date in here, because it's asking for information so that it can give me my, I guess, numbers, or chart or something. I'm not quite sure how this works. And we're gonna go, it doesn't matter what the age is. Now I'm gonna click it, and you can kind of see what it does at this point. Hi, Sam. So thanks for requesting a free numerology reading here. So it gives you a numerology reading. For the next few minutes. In this particular one, I don't wanna talk over it. This particular one actually customizes that information for the person. Now I'm not saying you gotta do something this intricate. But what I'm saying is, if you look at the difference of this, and let's say Christine's old site, you see the difference in that, Christine? Huge difference, right? Yeah. Huge difference. So what we wanna do on Christine's site here is we want to have something in the middle of it. This looks really good what you've done, Christine. I would say, if we look at the numerology site here, there's only one thing to do. I would say on your site here to, let me get back to it here, get rid of all these things up here. All these things at the top. Because those things are gonna make people click and go away from what you wanna do. And the first thing we wanna do is actually get their email and name. It's the first thing we wanna do. And we're gonna do that by giving away these 15 exercises, six articles. Now, are these in a PDF form? What are these, Christine? Okay. I wanted to add a little sign up on the homepage here. Because it's been said that it's the first. Do not know how to do it. Okay, do you have, do you have cartra? Okay, now if you have cartra, you can actually build that little op-in box. And you can put it on your WordPress site. So all you gotta do is make it in cartra and then generate the little code and we can show you how to do that. And we can install that right on your site. I don't know how to do it. I don't know how to apply it collectively on some page. Okay, we can help you out with that. That's not a big deal. That's some day off. You've done it before, Jessica, right? Then I can find it on there. Yeah, sure, we can do that. Well, that's not a problem. So, well, now when I click on this here, it doesn't give me anything free. I did click on this earlier and when I click on it, it's got a different background and it's got different stuff on it. So let me click on it and show you what I mean. This background is different now. So we don't want this background to change as long as they're still in the same thing. And when I click here, I should, when I click, let me go back here one, where it says access now, I should be able to just access all those particular items, the 15 exercises and six articles. Now, I see you actually have them here, but there's a box here that I'm a little confused on because it doesn't say what this box does. It says name and email, but it doesn't say what happens. You see what I'm saying there? No, there's nothing there. So something's kind of jacked up on that. So what we want to do from, yeah, look at my screen on the webinar and you'll see what I see. Ignore the sound on it. So we need to work on this a little bit. Okay, I'm at discover exercises right now. Okay, I'm at the top. This is tips and tricks. Oh, I see that. Yeah, I see that. Well, nobody's ever gonna read this right here. They're just not gonna read it. The thing is, this should have been on your first page. Okay, and that's where your opt-in should be is on your first page, not on the second page because what they've had to do now, and understand everybody who's listening, the more time somebody has to click, the more times they have to read, the more time they have to scroll, you're losing people every single time. So really on the very first page, it should say just add your name and email and download these and there should be a box for them to download it right here on the very first page. That way they don't have to go to page two because if they have to go to page two, that's a click and every time they click, you lose people. So we wanna have that on your very first page and that's what we'll change. And guys, what we'll do is we'll post some of this in the group so you can see that once we made these changes here, see how this looks. So I'm gonna take a little screenshot of this here because this is what it did look like. Then of course, Christine, we're gonna change this and show everybody what it's going to look like. Now, just by the fact that this particular page here is getting some people to come to it and I couldn't tell you how many people are coming to this page, I don't know. But just by the fact, yeah, probably not a lot. But just by the fact that some people are coming, some people will opt in so you get free traffic. Now, the next thing I'm gonna show you guys is I'm gonna right click on this page, okay? And I'm gonna go here where it says View Page Source, okay? Did everybody see that, View Page Source? Now, the reason I'm doing this is because I wanna show you the back end code here. Now, I know this looks really complicated on what you're seeing. However, what you wanna do is, Christine, could you turn down the volume on your computer, please? Cause that's feeding back. It's completely off. Oh, okay. All right. There is no volume on my computer. Okay, SCRV, all right. So I'm gonna look at description and I'm gonna see what description she has here. All right, so the description on this page here is get 15 exclusive spiritual exercises based on alchemy restorative. This here should really be what her site does because what's gonna happen is this comes up in the Google results and that's not what somebody's searching for. So if you had to describe what you do in one sentence, Christine, what would that description be? Okay. Well, let's do a little search on Google real quick here and see what other people are doing and we'll find out what they're putting for their descriptions. What is, one word describes your business. What would that one word be? Spirituality? Yeah. Okay. I'm a terrible typist and terrible speller. Outside of that, I'm really smart. Okay. So I pulled up spirituality and when I did that, certain pages came up, okay? So we wanna kinda look at their pages because these people came up in the number one search results. So since they did, we wanna emulate maybe what they're talking about here. So let's click on one of these and we come up with this page here. So maybe we can find you a really good description here real quick. What is spirituality? This is University of Minnesota. So what I'm gonna do is I'm gonna right click on this page and I'm gonna look at their page source and then I'm gonna look at their description and kinda see, and all I'm doing is command F on here to pull up this little box and pull up the little description box here. So as I do that, I scroll down here and I see the meta name here is spirituality is a broad concept for room from any perspective, blah, blah. This one here is kinda wordy. Let me take a look and see what the title says. Maybe that's a better way to go. If you want more in-depth help on this, we do this in the inner circle. Like I'm gonna be talking to Christine outside of this, obviously. So what they did for their title is what is spirituality? So a lot of people must be typing in what is spirituality. So maybe that would be a good title for yours, Christine, on your page, Taking Charge of Your Health and Well-Being. That's a pretty good title, I think. What do you think? Okay. For what I'm doing. Okay. Good, good, okay. And then we got description here. See what you think of this. Spirituality is a broad concept with room for many perspectives and generally it includes sense of connection to some other bigger thing than ourselves. What do you think of that? Okay. That makes perfect connection. So what we're doing here, Christine, and everybody who's listening is that we're trying to find the pages that come up fast. In other words, the ones that come up in the search results on the first page and then we emulate their titles and their descriptions as long as it matches ours, of course. So that that way we come up in the search results, okay? Because they've already figured it out. All we gotta do is kinda sneak in the back door and check that out, which is pretty simple to do. And guys, if you have questions, I want you to put those in the comment section. We're gonna go to questions in just a second, but let me go back to my little PowerPoint here. Does some of that make sense to you, Christine? Okay. I can see the general context. Okay, and we're gonna get your opt-in box on that first page there too, so you can start getting names. Okay, I get what other people are doing. Well, you know, something else you can do that a lot of people don't realize is you can have more than one landing page. So you can have one that's based on numerology, one that's based on spirituality, one that's based on tarot cards, whatever it is, you can break that up. You don't have to have that one page. And all we do is we go into WordPress and we say magicalnotions.com forward slash tarot cards, forward slash numerology, forward slash, and we make new pages. We can duplicate that. Yeah, yeah. And then all these people, right. So, yeah, so then they could opt-in for those different areas and then you could more directly market to them because one person may be interested in tarot cards and they're gonna be at one tag, yeah. So everybody listening too, you know, if you got that type in that comment section, nobody's gonna see your comments, we're keeping those all private, but just type in that comment section right there. Now let me go back to this presentation screen, guys. All right, so we're at magicalnotions, that's what we were talking about. And if you can see that presentation screen, guys, just type in there that you can see. Okay, so I get guys, now we're back to them. All right, sounds good. All right, so I'm back to this little screen, guys. And this kind of shows you what we're doing. So we're gonna drive traffic from Facebook, Twitter, maybe you have articles out there, maybe you're friends, maybe Google Maps, maybe pay for, click ads, AdWords, YouTube, and we're gonna send them to the squeeze page that's gonna have the opt-in, just like numerology page had. And then what's gonna happen is these people, once they opt in, will get whatever they're opting in for and they're gonna be entered into an autoresponder. That autoresponder is going to start sending them emails. They're gonna get an email series activated and in those emails, we're gonna try to sell them our products. We're gonna follow up with free stuff, targeted stuff, paid offers, free offers, all that stuff, and then send them back to our site if we wanna do that too. Really simple stuff to do. So that's basically what we do in the inner circle is we walk you through these things, we help you out with these things, and Christine's done a great job of really improving that webpage. We saw what it used to look like and what she's done with it. And it looks so much more inviting now. It looks so much warmer. It speaks to what the people are there for and we can have several of those pages. We can just duplicate them and have several of those. Now, the inner circle itself, you also get access to a lot of my courses and when you're a member of something like this, and I think Christina could attest to this, it's a whole lot better to be able to just ask somebody a question and say, what do I do as opposed to go out there and try to figure it out? Because I mean, I did that, go out and try to figure it out things. It took me two years. So if you wanna kind of jump ahead, you go to something like the inner circle. The inner circle actually allows you access to $46,000 worth of my courses. It also gives you these inner circle calls that you've been invited to today if you're not an inner circle member. You can also use our help desk. You can get access to us. You can submit your stuff to us. You can do all kinds of things, okay? So that's what the inner circle is. What can you submit? You can submit your ads. If you're doing ads, landing pages, sales pages. Christine has some ads that we're working on and we're running over time. So I don't know if we're gonna actually get to those today, but she has those and we're gonna be working on those four. Your websites, your products, your pricing, funnels. And we're changing some of the pricing on her stuff and we're gonna increase the price on some, lower it on others because we've tested pricing and we know what works and what doesn't work. Next thing we're gonna do is emails, subject lines or headlines. Any ideas that you have, you can submit to us. If you have frustrations, we all all have frustrations, okay? But we need to get through those things. Any failures, successes you have, we share those things so we can help you out. And the best software, and I was just talking to Christine about it. Some of you guys may not know what it is, but it's called Cartra. Cartra, you can build all this stuff in here. You can utilize along with your WordPress website. So you can build something in Cartra. And once you've done that, you can actually take that code and embed it on your WordPress website and it can be on your WordPress website. So that's pretty cool. Or you can leave it in Cartra and send them to the Cartra side. It doesn't matter, either way you wanna do it. So that's pretty cool. So now we're back to Shaq here and the cat. So we're gonna go with questions and Jessica's gonna help me with those right now. So Jessica, can you go through some of the questions? Hey guys, feel free to post whatever you want in the question section there. And Christina, what I'll do is I'll drop you on the phone, but you can turn up the volume on your computer and follow along there. Is that okay? Oh, I wanted to ask you a question. And that is, how can I contact either you or Jessica so we can actually work on putting the little opt-in form on this page? Not a problem. You can just email Jessica. And yeah, what you wanna do when you email her is send her your credentials to Aweber, you know your sign-in stuff. And then she can go in there and look at it in ahead of time. And that's added service that we do. Yeah, be used on the subscription page on the tips and tricks. It's just their standard little form. And other little form would look really ugly on the homepage. Right, now I get it, now I get it. Yeah. Thank you for letting us look at your webpages. Appreciate it, bye-bye. Okay guys, so we're still here live and I'm gonna start taking any of your questions, anything that you have that you wanna ask me, feel free to ask. I don't have that much time because we gotta head off to a lunch, but I do wanna answer some of your questions in there. So type them in that little comment section, they're totally private. You can type whatever you want, nobody's gonna see it but us. And Jessica, can you read a couple of those to me? When you were talking to Christine about getting rid of all of those other things on her landing page, what were you talking about? Oh, I was talking about all of the categories at the top. We just don't really need all that stuff up there because when you have all those categories, they're very distracting. Now, I'm not saying that you can't have a homepage with categories at the top, but if your main page is an opt-in page, you don't wanna have all that stuff at the top. Like, I have pages I send people to where they can opt-in and download stuff, there are no categories at the top. And then I have my homepage and my website where if anybody just happens to show up at it, then that's what they do. Now, if you look at that numerology page I showed you, that is their homepage. That is how they start everybody off is on that particular page. But they do have other pages. Once you get on their email list, then they're gonna email you different locations and different parts of the pages. Actually, a lot of people, Linda, Marco, Danny, all were saying good information about using different landing pages for segmenting. Yes, definitely. That's a really cool thing you do. And we forget about that, you don't have to have this one page that takes care of everything. It's okay to have that page, but why not have some other pages? Wordpress is really simple to build that in. I really recommend Cartra, guys. If you go to that link, and let me go back to it real quick here, you can get a free trial right here. Right here where it says BIT.ly forward slash Cartra dash uppercase jr. There's a $1 trial there. I said free, excuse me, it's $1. And you can check it out. But the cool thing is without even trying it out, go to this link and you can watch a video on what it does because it does some frigging amazing things. It's an email provider. It's a webpage builder. It's a upsell. It's a downsell. It's a membership. It's all this stuff rolled into one and it's cheaper than most of the email providers that are out there that don't do half of the stuff it does. You know, I know like ClickFunnels, and I like ClickFunnels, it's not bad, but it's triple the price of Cartra and it only does one thing. You know, it builds funnels. Cartra does funnels and emails and all this other stuff. So, you know, if you're looking for an all in one solution, I highly recommend Cartra. We run several businesses through Cartra. I mean, it's just awesome. It makes us money every single day, day in and day out. You just can't beat it. So, you know, check out Cartra. You do want to do that. I got time for maybe one or two more, Jessica. That's actually what most people are asking about is tell us more about Cartra where to find it and a real packaging product. Yes, as a matter of fact, we have Survival K Food. We sell, we have a lot of funnels on Cartra for Survival K Food. And guys, if you don't know me and you're new to me, Survival K Food is one of the top survival food brands in America. It's sold on thousands of websites. It's at Walmart's website. As a matter of fact, let me just kind of pull up some of this so you guys can see some of this since I am online. What am I? I'm on Chrome. So, let me go back here and we're just gonna go to Survival K Food. And I'll let you kind of see. This is one of my main products. I've had this company for 10 years and this is live and right now I typed it in and you can see I got 22,100,000 hits for Survival K Food. Now, the number one person that's advertising my products is Amazon. Amazon sells my products, which is pretty cool. It's the Survival K Food on Amazon, low price Survival K Food and they've optimized this. They've got 4.6 reviews. Excuse me, 4.6 out of five reviews. Let me just see what they've done here. They're running ads to my product, which is kind of nice, right? When you get to that stage. And those are all my product right there. These are my products, every one of them. Pretty cool, all right? And they're running ads for me because they sell my product. That's amazing. I don't understand it. That's pretty cool. But if you go back and I look at the search results here guys, let me go back to this page here. You can see that there's tons of companies that sell it, Survival Warehouse sells it. There's Amazon again, Amazon again, Amazon sells it. There's Walmart guys. My products are on Walmart's website. You can find that right here. But the point is I also use Cartra to do funnels for Survival K Food. This is Walmart right here with all my products on it. Which is pretty cool. That's nice. But we also sell courses. I do coaching, I have private coaching. And I probably, can you put the link to the private coaching in there? I have one or two spots that are gonna be coming open here real soon guys. If you want one-on-one coaching and no, it's not free. No, no, no, it's not free. I do charge for it, but it's good. And then you want me to work with you one-on-one. There is an application process you need to go through and in that application process. I look at them and I pick very few people. However, it doesn't mean you shouldn't try. And I work with you one-on-one and help you build your business. So that's a pretty cool thing too. And I know I have a couple of my coaching clients on here right now, which is awesome. Love to hear from you guys. I'm surprised you don't get tired of hearing my voice. But apparently not. That's a cool thing. So that is Sportsman's Guide, which is one of the largest sporting goods retailers in America right here sells my products. You can see my products there. And the point of all this is not me showing you, oh my gosh, I sell so much many products. I'm so cool. It's not that. It's the point is I can teach you how to do the same thing if you want. If you've got a product, if you don't even have a product and you need help in that area, I can help you in that area too. Some of you actually picked up my Facebook ads course last night. Jessica, were you able to find that link? Okay, so she put that in there. And somebody's asking for a link to the webinar for Facebook ads. So if you're doing Facebook ads guys and you wouldn't watch a webinar on training on that, I have one in there. And I can't remember what it is. Jessica, socialadsuccess.com forward slash something. You remember that one? Okay, and it's the actual webinar they can watch. So let me get back to my comments section, guys. Give me one second here. And get live again. Okay, so many windows open now. It's terrible, terrible, terrible. All right. And so guys, yeah, that's basically how we build the business itself, you know, is through doing these things. And you're gonna get that funky window there. I apologize for that. But I wanted to look at some of your comments. We have tons of them in here, tons of comments. And that's all there really is to it. You know, you're gonna get people, you're gonna educate them. You're gonna give them content. You're gonna nurture them a little bit. You're gonna sell them products. I mean, this is simple to make money online as long as you obviously know how to do it. But it's pretty simple to do. She has put the coaching link in there. She's put the Facebook ads link in there. And I'm running out of time at this point, but I want to thank you guys for showing up today. It's been an awesome session. It was great. And thank you so much, Christine, for allowing us to look at your stuff and we got some more help for you to keep your stuff going. Jessica, do you have any, Jessica always has some like really cool things to say to you guys on Friday. She's always prepared with something that is motivational and uplifting. And I always love to hear her comments. And guys, you may want to even get out a pen or pencil or something right down what she's gonna say because it's worthwhile. It's just worthwhile. I gotta tell you, it keeps me going all weekend long. And I hear what she has to say on Fridays. So Jessica, if you don't mind, go ahead and share those thoughts that you put together with everybody. Oh goodness. All right, well, we're approaching the end of the year. So it is a good time to look back and reflect on everything you did and didn't do. Lay out your goals for next year and don't be afraid to remove any and all negativity in your life, even if that means people that aren't good for you. Yeah, sometimes those folks that we've hung out with since high school can be bad for us, right? And people say, oh my gosh, you make money now. You're not hanging out with the same people. You can't. Or people say, well, you've changed. You do change. People do change. You know, if you don't change in 40 or 50 years or 60 years, there's an issue. There's an issue. And it's gotta be changed for the better too. We don't wanna be going downhill. But guys, anybody can do this stuff. It's not hard. I can't type. I'm not a great speller, but I can sell stuff. And guys, just stay in there. Do not quit. Keep going and you'll learn it and you'll get it. Feel free to join the group. Jessica's gonna put a link to the Facebook ad or Facebook e-commerce group too. And I should say it's more than e-commerce. It's digital products. It's marketing. It's sales. It's advertising. It's everything. It's a free group. You guys are welcome to join that free group. I think you'll love it. I love it. The people in there that'll love it. There's thousands of members at this point. And it's called the art of e-commerce success. But I may change that. I think I'm gonna change it to the art of online success. Online marketing success. I don't know. Maybe you got some comments on it. I'd love to hear it. So Grace says, I can't see the links. Huh, Grace, we put them in the comments section and they're above and below where you put your comment. So those are the links. Yeah, if you wanna reply, Grace, to any email that you got from me and say I want the links, we'll give those to you. And the three links we've put out there today are the coaching link, the Facebook ads link, and the Facebook group link. Yeah, Grace says, okay. So she saw that. Cool. Appreciate it. You guys have a great day and I will talk to you real soon. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also click on one of those videos there. Keep watching on my channel.