 Pow! What's up everybody? Once again it's Bram and Shawn and today I'm back another clip with the conversation I had with Sir Love and the primary topic of this conversation is one of the big differences between artists who have longevity and those that don't. And we even do a little bit of exploring on the type of artist you'll probably see here going forward into the future. So let's go ahead and hop into that conversation. I'll see you at the end. This in a sense just to be short and less eloquent with it music bubble that could potentially be happening. I think we're going to see hit records or we're going to see hit artists. And there's going to be a separation between the two. It's going to be people that make trendy records and it's going to be people that make timeless records because right now in today's world you're going toe to toe with the greats. Right now I have the choice of listening to you with Tupac, you with Biggie Smalls, you with Michael Jackson, you with Elvis Presley, you with Madonna, you know whoever I'm going to bring up Taylor Swift, Katy Perry, Beyoncé. You know so you know there's going to be certain artists that you listen to for a season. There's going to be other artists that you listen to for a lifetime and that's going to change the trajectory of how artists survive in this game. I think you're going to see the hit artists take longer to reach that level of success and I think you're going to see trendy artists going to come in quick and leave quick. There's going to be a few trendy artists that are going to be able to make a transition into adding value. It's very hard. The difference between trendy and in my opinion the long-term artists are going to be the ability to be current enough to be trendy in reference to your style, your delivery, your flow, your beats, your content but also to have content that means something to where I would want to hear this same message five years from now. Right and the way I think about that from a marketing standpoint is there's a difference between marketing which usually lends towards awareness and then actual value which is your brand. And if you can't create value and create a brand then you're in trouble. As a matter of fact, oh I think Coach K rat-rat-rat-rat our podcast interview. He was really heavy on talking about Yachty and that brand. Yachty is a cash cow because he is a brand and he even talked about if you can't create a brand around the artist from a manager standpoint you're doing something wrong or the artist even if they have a hot track but I can't create a brand around that artist there's nothing there then he wouldn't look into it as something worth investing in. That's because your longevity is really brand-based not music-based. A hundred percent agree if you look at people like Snoop Dogg in the game, Snoop Dogg if you look at him from a record sales perspective in the time period you were selling those records he's not the greatest of all time he's not in that conversation I don't think when it comes to sales but when it comes to brand and all the different areas that this guy reached out to and the impact he's had in the community whether that's been his you know girls going wild series that's been the movies about him that's been the television show he had that's been the the football coaching thing that's been all the movies that he's been in that's been I can keep going you can talk about Snoop for a long time because it's brand elevated LL Kujae brand elevated Queen Latifah brand elevated Will Smith either all guys that went to film but then you can also talk about you know other people that have established a history of just making great records Gucci man for example is the person that's just been able to supply you with hit records over and over and over and over over the course of time and because of that he's been able to sustain himself in the game if you look at Jay he branded himself as a boss early on reasonable doubt he was a boss on the streets now today he's still a boss but I'm an executive boss and he stayed with the brand kept him you know even though he dropped albums like Kingdom come you know you know he was still able to bounce back you know he retired came back like bosses do so and then there's other artists that were just really really great and just didn't have you know that same longevity uh I don't want to call any of these guys out because I think that's f'd up but yeah there's a lot of talented artists that we were going man what happened to him why didn't they you know but you know I think uh branding separates you from Trendy exactly it gives you that ability to survive even when it's not hot out there musically uh so one thing that I really want well actually two things first one thing we talked about where the music industry is going how things are looking positive especially for the cash to be available then we talked about branding right and the importance of creating value to separate that from the music so one thing I want you to take out of the branding portion of it is think about it this way branding is really intellectual property uh if you guys seen the other video I've done with sir we uh just I don't know which order I'll show these things but did another video with sir where we're basically talking about how you need to trade market all your brand and own your brand your name all that kind of stuff he mentioned Snoop Dogg that's a perfect example of intellectual property Snoop Dogg's character has basically been licensed out in the exact same way that a Marvel superhero has is the exact same thing and all and Lil Yachty is going to be the same way I could guarantee you because he's had such a very a strong character and sense of character with Khalifa there's going to be a lot of brands and for hip hop and as a matter of fact that will be a lot of people's nostalgia in the same way Marvel comics have came up and we were able to create these worlds and go into these worlds you're going to see some more movies of these artists in the future in 10 years when the people who grew up on the intellectual property your brand is your intellectual property that's what you need to spend a lot of time creating and let me tell you guys something about a brand this is a great way to know that you have a good brand if you can dress up like said person on Halloween they have a good brand yep that's a perfect simple way to think about it if if if you are building your brand and someone can't say I'm going to dress like you and it's a distinctive look and 10 other people would know exactly you know how to dress like you then you have an established brand there's not a physical style there's not a physical swag there's not a term there's not a there's nothing that's separating you from uh from everybody yep that's uh that's so well said the that the visual and I even say to a lot of artists this is a slightly off but it's the same thing in a sense of having your own perspective and way of saying things there's certain things if I say something a certain way you're going to be like oh you sound you're acting like certain artists for shizzle my nizzle obviously like new dog is like the the holy grail and comes when it comes to branding and how that his whole situation has worked out so it's how you present and deliver like literally but also the actual visual aspect like he said dress like that artist so once again I mean you guys already know right I love brand brand man shine obviously so uh but keep all those things in mind figure out what that means for you everybody has their own situation that some people you might just want to have a hit right that I guarantee you in the future some people are just are going to have like songs that are popping getting millions but it'll be normal to just maybe be a school teacher and have a hit song but yeah there but you don't even think about pursuing a career it's just a song that's popping because we're going to be used to this quote unquote viral culture that has seemed so new to us so so are you guys some final words final words I definitely say I agree with what you just said in reference to you're going to see a more dynamic approach to you know teachers and things of nature making records because records are no longer going to be about what's good what's bad we're not going to be teaching them in the same way in the future I think music is going to be about what's funny what what makes me feel good what makes me laugh makes me smile music has always been about emotion and I think that emotion is going to leave prior to there were entities in place such as labels who were gatekeepers and decided which emotions you were allowed to feel and in the future you know if a person wants to make a funny comedy record and it goes on to sell millions and they make a comedy album and it's all it's all funny that's the perfect perfect example so and a lot of artists and especially old heads might be like the value of music the value of music in some senses music will be consumed in the same way that memes have been consumed right you might say oh that was a good meme that was a good meme and they have their little run but you don't have any additional expectations of it you hear a good a song it's funny it's whatever you hear it you love it y'all laugh hardy hard move on keep moving and everybody they don't even expect a career or anything else to come out of it and that's just going to be an interesting reality kermit kermit got a nice little nice little career going on what i mean right now kermit got a little career kermit kermit keeps reinventing himself kermit he was super teed now you're in the mirrors so somebody's got hoodies on man kermit got gangsta that's crazy see that's i'd be right there man see they gonna probably figure out a way to get money out of memes um actually there was a situation where somebody stopped other people from using them in memes which is a whole another thing arthur arthur no i think it happened with arthur okay because they got really upset that they were using because it was all sexual and it's supposed to be kitchen okay yeah see so yeah the ability to track it's it's gonna get crazy man um we can go off and talk about this these uh things forever we'll just have to get sir back on the channel because i definitely always have a good time chopping it up with sir um hey you guys make sure you follow phase six sir love or check out phase six dot com i probably said what you're going to say but you got something else that you want to say phase gi man i talk about the music the business the money the paperwork and things that he motivates you as well yeah there's some there's definitely some motivational content on there if you guys are trying to figure out how to how to stay true and stay focused on this game man it's all about success i think uh there are not enough resources online such as this channel right here so i encourage you guys once again to binge watch this content go to phase vi binge watch that content go to brand man shawna's website go to my website see all the extra stuff we're really committed uh to helping people like yourself in this game get w's man w's i love seeing young people win old people everybody i just want to see everybody win man so uh that's it man go ahead and close them out bro all right man if y'all like this video which y'all better hit that like button share it if you like it as well and if you're not subscribed you know what to do hit that subscribe button