The Book Channel TV Trailer





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Published on Apr 8, 2009

New UK TV show opens up marketing channel for authors

The Book Channel, which launches on 20 April 2009 with its debut programme on Sky 166 and Freesat 402 at 7.30 pm, is creating a new medium for authors wishing to market their books. The programme is the brainchild of ex-ITV programme-maker, Richard Flewitt, Fred Perkins, CEO of Information TV, and Paul Hammond, entrepreneur.

Each 30 minute programme carries three author interviews plus an expert advice slot to guide budding authors through the process of writing a book and getting published. As well as being broadcast three times on Sky 166 and Freesat 402 the programmes are also available on The Book Channel website: www.bookchannel.tv, where viewers can get more information about the authors and books and can purchase the books if desired. Authors can also embed the programmes into their own websites for marketing purposes.

Programme producer Richard Flewitt says, Our intention is to make The Book Channel a high quality programme that book lovers will use as a source of inspiration and information, and authors will want to be on. Some very good quality and interesting books are being published but because they dont have a celebrity name on them, they dont get the publicity or marketing budgets behind them to help sales or even just raise awareness. The Book Channel is going to change this and provide a marketing channel for all books

Presenter of The Book Channel programme is Tina Bettison. Author of three books of humour published by Hodder and Stoughton, including the bestseller 100 Ways for a Horse to train its Human, she also co-presents the Saturday morning Girls on Top show on commercial radio station Boundary Sound.

The Book Channel is an absolutely dream show for me, she says. Having been through the book publishing process myself three times, and having a general background in publishing, I really understand what these authors are going through. The programme brings together three of my favourite pastimes: books, presenting and interviewing interesting people with great stories.


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