 So, our next group is Innovations for Fashion and Beauty, and in this group, we have seven startups in that space, and they were across from material innovations, from the color pigments, and as well as hardware to different type of supply-to-management, and, yeah, all sorts of different things. So, now, I am going to hand over to Elisa to kick off the Innovations for Fashion to Starways. So, sorry if I will just stop sharing, and I believe Elisa has prepared a video to share with us. Please do remember to click the share sign. Over to you, Elisa. My name is Elisa Brunato, and I'm the founder of Radiant Matter. We have developed the world's first biodegradable and brilliantly glittering bio-sequin made from wood. Humans have forever been in awe of nature's ability to produce the brightest glittering colors on Earth. These colorful effects are called structural colors. Color is a powerful communication tool and is essential for all design. However, industries are exploiting our environment in order to create these colors using toxic pigments, plastic or metallic foils, which all have implications to human and planetary health. They also contribute to the global micro-plastic problem. It has not been possible to sustainably replicate nature's color phenomenon until now. At Radiant Matter, we are developing material solutions with sustainable structural color. Our materials are biodegradable, non-toxic, color-fast and pigment-free. They are made from renewable carbon sequestering cellulose. Our sequence won a Mills Fabrica Innovation Award and LVMH Sustainability Award, and we are now partnering with leading fashion brands. What is really exciting is that the metallic iridescent sheen is achieved with zero metals or minerals such as mica and aluminium, offering a sustainable and ethical supply chain. We are also receiving demand across other industries from cosmetics, interior paints and multinational automotive companies. This is a scalable, global and cost competitive solution. Consumers and brands are increasingly looking to be planet positive. The demand will see the next generation of materials become a global wholesale market of 2.2 billion by 2026. We are seeking investment and support to grow our team, scale up our business and explore new markets. Join us as we redefine the way we make brilliantly colored materials. Thank you very much, Elisa, for sharing with us. Even though I think maybe it's my laptop, maybe it's my internet, it's slower, like image wise versus the song, but at least it's very clear, explain what your innovation is about as well as I think it does give us a really good kind of first view about how it looks. So a very exciting space. And previously we did have some innovators who were trying to tackle this space. And I think you will successfully make it a reality. We look forward to see more sustainable materials in this space. So next one will be Anna from Seeds of Colors. And it's a very similar but different. So Anna is going to share with you about their biotech company, how they create color pigments as well from the green waste. Anna, please feel free to share screen and flow is yours. Hi, everyone. Thanks, Viola. So we are Seeds of Colors. We are a green biotech company on a mission to celebrate nature. So for us, it's all about connecting nature with ourselves. So from nature, beauty to ours. We know color pigment production is pollutive and harmful. So really pigments nowadays, they either come from minerals, crushing insects, chemicals. So they are really polluted. So what we have is a new innovative circular technology that combines science and nature to create, to extract color pigments from local food waste. So we're based in Cambridge. And again, our output is very simple. You know, resin, wasted fruit and alcohol, and the output is all kind of restorative. So pigment, pulp, juice, alcohol, and the resin that is reused. So a completely circular process. So with that, we create nutrient-rich color pigments. So again, the pigments are really full of antioxidants. And the antioxidants are great for the skin. So it's a pigment that comes with skin benefits. And this is why we decided to create our first application. So we are turning green waste into pigments for color cosmetics. So we launched the multi-use plant-based color balm. And it's 21 pounds. It's on sale on our website and selected eco-shops. And we have four different colors, red, berry, true nude, rose pink, and warm caramel. So we're targeting Gen Z and millennials. We know they have eco lifestyles. They want to be connected with nature. They are very sustainable in terms of their beauty routine. They want fewer products, hard-working products. And they're all about self-care and self-expression. The global beauty market is huge. We're talking about $220 billion. The UK natural market, $5.6 billion. And we know all of this is growing, fueled by the rise in sustainable products. In terms of our first achievements, I won't dwell a lot. But this has gone from lab to manufacturing. We launched beginning of the year. We're certified vegan, made in UK, cruelty-free, B Corp. And we just won the Marie Claire Sustainable Awards for Best Sustainable Makeup, beginning of this a few weeks ago. Our team is very complimentary. So I'm coming from brand and marketing. Dr. Steve Taylor is the scientist behind the brand, the big brain that created the pigment. And we also work with makeup artists that is only focusing on sustainable products. So we really would like you to join us on Turning Waste Into Want. We are fundraising. And I'll be delighted to share more details and talk about the financials and the ask. So thank you. Thank you so much. Thank you very much for sharing with us. Right. So we are very on time. And I'm going to invite our next pitch. It's also in the beauty space. And this time we are going from the color pigment, the biome tag side, all the way to the hardware. So better if you are ready, please unmute yourself and share the screen. If you are sharing video, please remember to click the share songs. Thank you. Hi there. Thank you, Viola. It's lovely to meet you all. And I'm going to play you a little clip. I hope it works. Let me know if you can all see it. Yep, it's up now. Yep, OK. Thank you. Infections from dirty makeup brushes are common. And the need for cleanliness when using makeup is only beginning to be understood. From fungal infections, skin breakouts, clogged pores to the horrifying case of Joe Gilchrist. She contracted an aggressive staphylococcus infection from a dirty makeup brush that almost killed her and left her paralysed. And she's one of many. Dirty makeup brushes pose a real threat to our health. Still, 44% of consumers have never washed their brushes. My name is Bella Reid, founder of Cleans Cosmetics. Waste, weight, drying times, aversion to chemicals, and time without tools are considerable pain points. These tools come into close contact with eyes, nose, and mouth. Cross-confection from COVID-19, staphylococcus oris, herpes simplex, pseudomonas, and many more can cause severe infections that are antibiotic-resistant or viral. We understand that keeping skin safe is not only a crucial beauty step, but a health care necessity. Our paint-able innovation in makeup brush design combine redesigned brush heads that allow light and air to penetrate deep into the core of the brush, the hardest part of the brush to access, providing a true chemical-free sterilization process. The brush heads, tools, and cosmetics are sterilized between users in a quick-drying UVC sterilization box in 180 seconds. At the end of the day, it deep cleans and dries everything in 20 minutes, no need for scrubbing and inhaling toxic chemicals. A TRL5 system has been lab-tested and proven to kill up to 99.09% of microorganisms, keeping professionals and clients safe from infection and chemical irritation in an environmentally safe manner. We were part of the TRL Hardware Better Futures Plus and University of Cambridge Women in Sustainable Innovation Accelerators. Developing the system with the Manufacturing Technology Centre to build recycling into the brush, significantly improving sustainability. The removable head's reduced end-of-life landfill waste and minimized weight per brush by 80%, also eliminating single-use applicators. Designed for makeup artists and everyday regular makeup users as a safe and sustainable solution. Thus, our system tackles both hygiene, health and safety, and sustainability issues within the cosmetics industry, worth globally $639 billion. Our brushes and cosmetics can be safely and rapidly cleansed and dried whilst minimizing disposable plastic waste, water consumption, use of chemicals, weight of the professional makeup case, and cross-contamination. Cleanse is fast, clean, and safe. Fantastic. Well, thank you very much, Bella, for sharing with us. And it's nice to actually see the products. I think a lot of the probably ladies on the call would love that opportunity to try out when it's ready. Now, next one, we are going to the next level. What next level? No, we are going upstream now. So, Mandeep, if you are here with us, please turn on the camera and unmute yourself. And yeah, then very much share screen with us to tell us about Bendy. Great. Hi, everybody. I'm Mandeep. Great to be here. I'm one of the co-founders of Bendy. And we help organizations to make their supply chains more responsible. Well, why would you want to do that? Historically, it hasn't really been something you needed to do. In fact, you had high profit margins with limited oversight. But the future is quite different. There's a lot of regulation coming in and already quite a lot in place. In fact, one of the reasons I'm personally doing this is my mum works as a seamstress, making clothes by part and then being underpaid for that, less than the minimum wage. And yeah, the opportunity to make a tool that helps organizations understand what people are paid, whether that's fair, things like health and safety and the environmental impacts of their production, that's a really big impact that this can make. So, of course, we can't do this using the products, legacy products and processes of yesterday because they're manual. They give us very limited access and visibility into the supply chain in a world where there's rising complexity. We've already built something that helps organizations prioritize the tasks that they need to complete related to their supply chain. They've built profiles to see supplier information and also visualize different parts of how they link up together. It's a massive, massive market, apparels first, but then we're moving on to other sectors. We've been awarded a grant to do some of this work alongside the University of Needs as a researcher and a number of companies who want to share their data so that we can help them improve this. And there are lots of other companies already lining up. So we've got a very healthy pipeline. I've been in the world and commercial world for over a decade. My co-founder in sustainability and policy in climate change and our third tech co-founder has been building tech for billion dollar companies. So we're doing a 500k pre-seed rounds. I've got some of that committed already. I'm pleased to get in touch if this is of interest to you. Thank you very much, Mandi, for sharing with us. And yes, it's currently fundraising. Quite a few of our staff at the moment are fundraising. So I know there are a few investors on the call if it's for you, please do reach out and get in touch to get a 10-minute pitch or 30-minute calls or an hour. And if this is not an innovation for you, but you know in your investor group networks that some people might be interested, please do feel free to connect them and see if we can do the successful matchmaking that will be wonderful as well. So next, we are going back to sliding more into the production towards the end of the production. There are a lot of waste there. What do we do with it? So now, Kay, if you are online with us, please share screen and tell us about FiberLab. Hi, everyone. My name is Kay. I'm the founder of FiberLab. And in 2016, I moved to New York City and got my first. Sorry, just to, we can all see these messages, the slides you might want to share in a different way. Yes, thanks once again. Don't worry. I thought I was extra prepared. So we all know where Kay is preparing for it. We all know fashion industry is a very wasteful industry. And so I think from not only from the material that need to be improved, there are a lot of different ways to help to reduce the waste is also equally important. So now, can you come back to the notes or? Now it's good. Okay, brilliant. Okay, where was I? Yes. So in 2016, I moved to New York City and got my first industry job as a fast fashion designer. It was through this role that I got to see firsthand the unimaginable amounts of textile waste that was generated through the industry. And so often we're told that as consumers, it's our responsibility to change our habits, but the industry is actually responsible for the vast majority of waste in emissions produced. In the UK alone, over 800,000 tons of textile waste are sent to landfill before a garment ever even reaches a consumer. And although solutions do exist today, they currently exist within a fragmented and globalized supply chain, collecting waste in one location and shipping it around the world countless times before potentially becoming a new product or material. At FiberLab, we aim to redefine this through our hyper-localized textile shredding and recycling service. We work specifically with pre-consumer and commercial textile waste from the manufacturing process and are able to pre-sort fibers by working with businesses to separate waste at the cutting stage. Our business model is based on holding businesses accountable for the waste that they generate by charging a flat rate of five pounds per kilo. And to do this, we use a custom-built small-scale mechanical shredding machine to shred down textile waste into a valuable recycled fiber. And although our machine is small, it can process up to 300 kilos of textile waste every single day. After the textiles are shredded into a raw fiber, we can either sell that fiber onto local designers or partner with local businesses to create new materials and products. There we go. Some examples of this include creating fiber-based papers and packaging, filling for cushions and furniture pieces, or even fiber-based bricks for architectural applications. The possibilities are truly endless when you have the capabilities to turn waste back into valuable new raw materials. So please join us in supporting our mission of developing the hyper-localized systems of today for the circular economy of tomorrow. We're looking to raise investment, partner with strategic fashion brands and manufacturers based in the UK, and of course, connect with people who may be in the press industry and we're always welcoming more advisors and volunteers. Thank you. Thank you very much, Kate. And yes, I do like how you work with the Soho house to, you know, verging the waste and turn into the cushions and things so they are able to carry on the lifespan. Great. So now we are coming to the very, not the last one, but Mariana. So this is a camp to spin out exciting innovation that we are going to share. So Mariana, if you could share the screen and then tell us about the innovation, that would be wonderful. I hope you can see my slide. Yes, great. Great. Hi, my name is Mariana and I'm one of the founders of Evodalis. Evodalis is a early stage biotech spin out from the University of Cambridge with the vision to enable a sustainable route to recycle textile plastic waste. We apply a ultra high throughput screening platform to find and prove plastic degrading enzymes, enabling the recycling products to be used again in new textile fibers. 353 million tons of global plastic waste are generated at each year, mainly coming from packaging and textile. Only 9% of these plastic waste are recycled. The current recycling approach produce lower quality products require large energy or use harsh conditions. A green alternative is the use of enzymes. The biodegradation of the polymers by enzymes generate monomers, which can be reprimanded rise to verge grade materials. Current methods to find enzymes are time consuming or have no functional data. With our high throughput screen platform, 10 million of plastic degrading enzymes can be screened per day, which is a thousand times faster than state-of-the-art. The potential market value of recovered monomers from global plastic waste is huge. Our initial focus lies on textiles that can degrade 90% of the plastic from textile waste. For Europe and US, the value of the corresponding monomers would be worth $13 billion. We are currently at the pre-seed funding round seeking for two million investments to develop the most efficient enzymes for pet, polyurethane, pure, and polyamide, that's PA. We are, this is the Vodalis team. We are multidisciplinary with experts in different fields. If you're interested to get to know more about Vodalis, please reach us. Thank you for listening and also for your attention. Thank you very much. This is a very high tech side of a research lab, R&D lab innovation. So please do reach out. If you're interested in the plastic recycling parts, regardless if it's in the textile space or other space, this might be your potential solutions. So please reach out to Mariana and get a full lens of a pitch. So you are able to dive in deeper into lab technology innovation. So now we are coming almost towards the end of this particular group, but would like to give Phoebe another chance to tell her story. So I think, Phoebe, you just called in, right? Hi, I am here now. Okay, great, you're back. Great, so Phoebe, I will share a slide for you and just as you go along. So don't worry, you just tell us your story and I will just turn the slide accordingly. Okay, thank you. So if you can hop onto the next slide, that'd be perfect. Yeah. So hi, I'm Phoebe. I'm the founder of Alternate Catch and this is basically stemmed from my final undergraduate project where my practice kind of developed into this firm-rooted belief that restoration and community collaboration are vital to the progression of sustainable and harmonious design. I initially wanted to showcase seaweed for something other than what it's commonly known for and this was then the pigments and this quickly escalated into a deep dive into the entire industry's infrastructure. The next slide please. So our resilient oceans are beginning to fail under the stresses of human activity having already absorbed over 90% of atmospheric CO2. On top of this, natural color is everywhere, yet the majority of industrial use of color is derived from petrochemical sources. This is why Alternate Catch is establishing new pigment origins with low energy technology that uses zero water. Our approach to sustainability isn't limited to the product output either. We're redefining supply chains by working with fishermen at smaller scales and valorizing waste streams from our extraction processes which can then lead on to benefit other industries such as agricultural farming and generally supporting the sustainable growth of the industry. The next slide. So utilizing seaweed pigments, the aim is to produce a range of products such as paints and ink and on top of this we're collaborating with existing fashion brands and companies to support their transition into more sustainable practices. And then the next slide. So the benefits of seaweed and pigment production from seaweed is that there's a drawdown of carbon capture and we're using zero water. There's a support of the marine ecosystem and farming seaweed actually aids to protecting the coastline. The next slide. So SO5 extracted over five pigments from just one species of seaweed and there are over 600 species of seaweed in the UK alone and then more than 12,000 worldwide. So it's safe to say I've barely scratched the surface with the potential of pigment production from seaweed. The next slide. Finally, please join me on my mission to make sustainability as vibrant and inclusive as possible. And on the next slide is a QR code to my video which will probably explain this a lot more as well. Thank you. Thank you very much. I'm just going to leave this slide here for another 10 seconds. So people who are trying to use your phone to get a link, then you should be able to get that. Right. So now I will stop sharing. So those are the seven businesses in the innovation for fashion and beauty.