 So there we have amazing large-sized flexible display. Hi. Please introduce yourself. I'm John Jacobs, Vice President of Sales & Marketing for Samsung Display. This is our Flex Hybrid. As you can see, it slides. Oh, wow. And it also folds. Slides and folds. Oh, my God. This is the future. I just saw the future. So what do you turn it from what kind of size to what kind of size? Well, that kind of depends on the customer. So this model goes from a 10 inch to a 12.4. Well, it's huge, cool. And right here, and here is also, this is going to potentially be a big market for something that goes from a little laptop size to a huge desktop display. Kind of. So kind of your traditional kind of clamshell notebook. And you could have a virtual keyboard down here. You could have a very large tablet. Or if you think about maybe with a kickstand, it could be almost like an all-in-one PC. Oh, this is awesome. And of course, like a laptop, it folds very close. And you could have a physical keyboard somehow externally that kind of... I'm sure there's Bluetooth keyboards. All kinds of ways. Yeah, I'm sure Bluetooth keyboards, something like that, would work just fine. All right. This is a rollable. Yeah. So this is a rollable technology. Whoa. That's like such a cool... It's like a roll of towels. So again, advanced prototype. What would be the market, maybe? Do you have some ideas? I'm not an industrial designer. But this is a tool for all these guys who make the designs. So one of the reasons for prototypes is to inspire the creativity in current and future customers. You can manufacture and design great displays. It's up to them to decide what type of product that might go into. Nice. That's awesome. All right, you designers and architects out there, figure out all kinds of cool ways to use them. Exactly. I was taking Uber on the way here. And the guy said it was only third flexible. So this is the third. This is a... So we call this our flex in and out. So I'm sure you're probably familiar with most foldable phones fold in like that. Yeah. Okay? Most foldable phones look like this. This one also folds... Whoa. ...in both directions. How's it possible? It's somehow flexible on the crease. How's it possible? We've got the best engineers in the business. That's how it's possible. That's awesome. That's a really cool mechanical creation right there. Yep, so it's... Is this the same one that's next to it? Yeah, same one. One's just showing the folding one way, that's folding the other direction. All right. This is what we call our slideable flex solo. It goes from 13-inch up to 17-3. That's on a mechanical slider, so it'll see how it closes by itself. How would you say is the quality of a display when it has these kinds of functions and when it's just a fixed? Potentially it could be the same. Everything could be the same in terms of colors, brightness. We're shipping foldable phones in millions of units per year at present, so we wouldn't ship that unless we could meet our customers' technical requirements. Nice. That's awesome. It's like... It feels like magic to look at it. You think about it, a 14-inch display used to always be a 14-inch display. In this case, it's not. So it's how do you get more screen real estate in the same size package, and that's what you can do with something like that with a slideable display. Nice. Here we have 240 Hertz, so if you're a gamer, if you watch a lot of video, response time is a critical factor. So we are already commercially shipping a 240 Hertz display in a laptop product today. This is just trying to show you the difference between 120 Hertz OLED and 240 Hertz OLED in terms of the smoothness of the image going across the screen, whether you're gaming or reading text or watching a movie or something like that. So you have that kind of improvement. So I need to upgrade to a 240 Hertz camera so I can capture this because it looks amazing. This is what we call our sensor OLED display. So what we do is we integrate sensors into the display itself. So fingerprint, heart rate, something like that. Into the display, but when people have behind display fingerprint right now, this is different? This is different. So this is like the whole display kind of becomes... Not the whole display, parts of the display. Part of the display. It depends on how, again, where the customer wants those features designed into the display. Nice. And this last one here, I don't know if your camera will capture this, this is what we call a light field display. So you kind of see it kind of looks 3D, and then on the angle you're at. Nice. So it sends one image to each eye. And from different angles, you get different rates. So it's switchable between 2D and 3D. Nice. All right. So that's awesome. So at Samsung display, you're pretty much making the best mobile displays in the world. I wouldn't have taken the job working for them if I didn't believe that. It's pretty amazing that... How about here, the display week? They're the inventors of OLED. They're like a lot of people who worked on OLED for many decades. Absolutely. And it must be one of the coolest things for them to come here and look what's the latest. That's part of it. I mean, display week is also an academic function. The Society for Information Display for 60 years now, I think. If you walk around some of the halls, there's a lot of technical presentation. So a lot of just brilliant, brilliant engineers are presenting their latest research on anything and everything related to the display industry. Materials, light management, optical films, the silicon that drives the displays, you name it, there's technical papers going on all week. So I think of it as kind of like a... Once a year university for everybody involved in the display industry to kind of catch up on the latest and greatest tech and also what people are working on for the future. What's happened here with the OLED or not? So people scan their phones and somehow it shows if it's an OLED? It'll tell you who's OLED. You can have all the different brands and if you... then it'll tell you if that's... It should tell you whether it's a Samsung or not. Yeah. All right. I just need to click on this. And boom. Oh no, not that one. Okay, so other models. So many, many brands are using them. We're all like the display in terms of volume. Can you say a little bit about what goes into a factory that does this? It's like... It's completely different than the TVs, right? Yeah. It's a different underlying technology. It's both based on OLED, but it's different underlying technology in terms of how it's structured. In terms of the factories, an OLED factory is a multi-billion-dollar investment. It takes anywhere from 18 to as many as 36 months to go from Greenfield to mass production out, depending on what you're doing. Nice. We're planning for our next generation. Gen 8.7 OLED Fab was talked about in other places. That'll be doing this type of stuff and hopefully a bit more in the future. And it's been anticipated for many years. There was always these curved edges, and it was always felt like behind this hard shell, there was something that could be flexible. And now it's the last two, three years. Yeah. So it's... It's going crazy. Yeah, it's progressing very rapidly. You know, people who are outside of the industry may not know how many years and even decades of research and development go into this sort of thing, but there is a tremendous amount of R&D effort by a lot, a lot of people, a lot of companies to make this a reality. I mean, an OLED display, you've got R&D, you've got subcomponent suppliers. You've got a lot of companies involved in making these products a reality. There's a whole supply chain of partners maybe also. You don't do everything, right? We don't do everything. We do a lot. You do a lot. And then, so the touch has to work perfectly, the whole everything. Yeah, if you think about putting something like this into a smartphone, into a laptop, into a car, the requirements from those customers can be quite severe. And you don't want those products coming back, you want them to last a long time. And one of the things we've done at Samsung, we don't have it here. We call it our EcoSquared OLED. We've made our OLED far more efficient so it uses less energy, and we also eliminated a layer of plastic. So most displays have what's called a polarizer, a piece of plastic that helps scatter the light. What we've done in our next generation mobile technology is we've eliminated that polarizer. So we've gotten rid of a layer of plastic and we've made the display far more efficient in terms of power consumption. Less power means less energy in. Nice. That's awesome. And it's so nice to be supplying to 8 billion people. Everybody wants these displays. I certainly hope so. That would make my job a lot easier. I'm hoping these displays become affordable for everybody. Some of the foldable phones are still a bit expensive, but hopefully with a volume, there's a way to get it lower. Any new technology, whether it's the automobile, microwave ovens, color TVs, you have to start somewhere. And sometimes the latest and greatest most advanced technology, like I said, you've got decades of R&D, which means hundreds of thousands of hours, massive investments, and you have to make it economically viable. Because if it wasn't economically viable, people wouldn't do this. Sometimes I get a feeling that guys like me, they're waiting for when is it coming, the next thing, and you're doing all the work and making it happen. I guess some engineers are working, it's years and years of work for many engineers. And there's a lot of companies that I've seen here, I've been coming to the show for 20 years, and there's some technologies that are in R&D that never quite make it to commercialization. There's economic factors as all kinds of factors. At Samsung, we've been very successful because we've got an incredible leadership team, we've got incredible engineering talent, and we've got phenomenal partners from up and down the supply chain that have made us all successful. So it's not just a big, big group effort. At Samsung, we're very proud of all of our partners and customers. Tomorrow, hopefully, I can find one of your partners, the colleagues who we can talk to about this stuff here, because this has been a big news the last two, three years. Samsung is going full in on the TV too. And I just wonder how does it, like the connection, the mobile and that kind of display? Well, they're both based on OLED, but they're slightly different. What I can tell you about Qt-OLED is it uses, so the mobile stuff is what we call, uses red, green and blue OLED pixels. Qt-OLED uses all blue OLED material, but it uses red, green and blue quantum dot material with the OLED to get that amazing color saturation and color volume that you see. It's amazing. So they're very closely related, but they're also different. Talk to my colleague, he's forgotten more about Qt-OLED than I will ever know. Sharag will probably be here, I'm sure, tomorrow. Thanks a lot. My pleasure. Can I send you some money? I would use wise if I had to send you some money. I will not send you some money. I'm pretty sure I will not do that. But if I did, I would use wise. It's really amazing. You can send money all over the world. 150 countries. You can send money to India. 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