 It's the network. Next question, can YouTube promotions help? Are they reliable? Yes, yes, yes. David Dot, yes. I'm just going to put YouTube like this though. All right, you have your funnel. YouTube promotion is usually the tip top of the funnel in most cases. You're not going to see great action in terms of driving an amazing amount of engagement in a lot of cases. You can't see it happen, but you're not going to drive a lot of people over to another platform and to stick to your fan base. The best that you'll get a lot of times from YouTube ads is achieving an industry average comment and like ratio. And then on top of that, you will receive subscribers. And you have to do enough of them to know how the ad is performing in terms of I got this many subscribers on this song and I got that many subscribers on another song. We've taken people from 0 to 1,000 subscribers off of $1,000. About $1,000, right? We've seen that happen, but we also spent $3,000, $4,000 and only seen somebody's subscribers go up like 300 people. You get what I'm saying? So that's something that you can gauge. And that helps, right? Then move down to funnel. But for most part, it's going to be a top of the funnel thing, which means you're just looking for a little bit of views and awareness. They might not even click into your video. They just see the ad. They see the ad and that's it. So they just get used to hearing the song. Maybe they hear it three times and then go click over. Or maybe they just hear it there. But then they see a Facebook ad because you're targeting something similar on that platform and now I'm starting to make connections. But don't expect much out of a YouTube ad promotion in most cases. I wouldn't look to start there, right? Unless you have a music video and then you're running a campaign that includes other platforms. But when anybody says, hey, I got a video and if I have to just put it on one thing and I have to run some ads, I'm just going to run YouTube ads, which are Google ads, and then do nothing else, I'd say good luck to you. Because it's almost as good as a playlist campaign, right? You're going to get these surface-level views, surface-level listens, but you're not going to see much happen after that. All right? So that's my answer to that, David Dot. It's the matwork. It's the matwork. Ow! Ow! Ow! Ow! Ow! Ow! Ow! Ow!