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Published on Apr 4, 2019
Retouching and photography on Nike Airmax 720 "just go bigger" creative - changing model/colourway. The elements of the original creative where textures allowed for just manipulating colour and density were kept and re-coloured. For the majority of the shoe I had to photograph the new model matching the angle and integrate this by compositing this into the existing creative. I also had to recolour and do some changes to the original background to keep it all in line with the new colourway.