 I'm excited to be on the grand jury of the Indian Digital Media Awards 2020 organized by Exchange for Media. Digital marketing is particularly interesting because of the numerous dimensions of communication that this medium allows. It gives a lot of space for creativity to the marketer. It is also a medium where emerging brands can precisely target their customers at a fraction of the cost versus traditional media. I'm looking forward to seeing the work of all the participants. I'm sure it will be a great learning and an enjoyable experience for all of us.