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JJTV #137 - Permission Marketing 2.0

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Published on Apr 25, 2011

Seth Godin was right. It is all about permission marketing.

Here's a new spin on the idea of being bale to take permission to the next level: relevance.

Using Quora as an illustration of how to segment and even sub-segment what might have been one e-mail newsletter or subscription into over 40!

Call it multichannel servicing if you like. Either way, it's a smart way to slice and dice and CUSTOMIZE your information and add the all important CONTEXT to your CONTENT.

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