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Published on Jul 16, 2012
In light of the "67 Minutes for Mandela" campaign, Like Luci in collaboration with Luci Ferin Media sponsored an NGO organisation whose purpose is to support the plight of orphaned children and up-lift the community through dance.
From conceptualizing, approaching supportive suppliers who willingly offered their assistance to executing this project, took all of 8 days.
The music was specifically composed by Alun Richards to set the ambiance of giving back to the community in a fun and proudly South African tone. The children from Jabulani Khakibos Kids, iCare, Dansazania and the Nelson Mandela bridge street children put on an amazing performance, within the short space of time, to inspire unsuspecting shoppers at Cresta Shopping Centre, Johannesburg, South Africa.
The Flash Mob is symbolic of the importance of an individual's ability to create a ripple effect of change through compassion and unity - the children truly showcased the meaning of just this.