 the BBC published a feature article about all the companies trying to create celebrities from scratch using AI. And what about the idea of just creating a celebrity that isn't even an imitation, right? That's just like, oh, we're gonna create a singing star or a host of a show. I mean, we fall for fictional characters all the time, right? Like we get obsessed with people who are, you know, it's a real actor, but it's otherwise a story and it's the character that we're obsessed with more than the actor. And so I think it's completely feasible that we would be obsessed with made-up celebrity. It kind of makes me think of like a celebrity version of, what was that movie with Scarlett Johansson? Her? Her, yeah. Yeah, but it's like just a famous person as opposed to someone you have like a weird phone relationship with. Not to be confused with the singer, her, who I saw, and is a real person.