 We were pissed, we felt like we lost the national championship on television for everybody to see, you know, so like on that flight home we're like damn what's gonna happen you know Barbara Corker and just scraped a pen across her tongue because she didn't like the flavor of our coffee like this this could be really bad but then on Monday it's like you know what let's improve the formula let's improve the packaging let's pour the samples let's just let's just go control what we can control and we bounce back from that tremendously Shark Tank is what you make it you know I think we exploited like we had a little bit too much liberty with how we promoted the episode just because they're pretty strict with like you're not allowed to say as seen on Shark Tank you're not allowed to use signs in your in stores you can't say it on your website we did all that you know we pushed that limit we got like three or four cease and desist from them but it literally that's what allowed us to sort of use that as a launch pad and I mean now four years later it's not that people don't care that we didn't get a deal we went on Shark Tank once before you know that's that's the story