 Hey, I'm getting a ton of questions about Cody. How do top producing insurance agents structure their day? My question for you is, how do you structure your day? I'm going to share with you not only my morning routine that I do every single day. I'm also going to talk to you about how top agents are structuring their schedule in their day. And then I'm going to also talk about how you can start to maximize time every single day, because I can tell you. The moment you start to squeeze everything out of your day, you will be more successful, because time is the most valuable asset we have. In your life, you're the most valuable asset you have. However, to you, your time is the most valuable asset you have. So you've got to quit giving it away. You've got to quit ignoring it. You've got to quit getting complacent and letting it lose steam, so morning routine. I do what's called a daily power five every single day. For those that don't know what that is, I've talked about this a lot, I am getting up at 6 AM at the absolute latest once I get up. I'm getting a good workout in, because I'm getting my energy up. Your energy matters. The reason why is you're selling conviction. You're selling passion. You're selling your energy. You're selling a relationship with your client. You're not really selling insurance, per se. People buy people they like, trust, know, et cetera. It's all about the relationship piece. Relationship is key. After I give energy up, then I'm writing down my goals every single morning. Today, I wrote down six different goals today. And they're massive. Think, by the way, they're like, I'm going to do 10 million a month. We do a million every 30 days. I want to acquire 100 insurance agencies. I want 10,000 agents at the conference one day. I want to go to a beach house and a jet. All this stuff I'm writing down, because I'm telling myself, this is going to happen. How you talk to yourself matters. Also, how you pre-program your subconscious mind and what you're going to do in life, it matters, man. So the question is, are you writing down your goals? Also, okay, even after that, is I am learning or listening to something every single morning to kick off my day. Books, audio books, YouTube videos, I got to soak it in. Your mind is the most accepting to new information and it'll remember it the best early in the morning. So I'm doing that on the way to work or when I'm working out or just literally for a few minutes before I get out of bed, that's important. And then I'm finishing every shower with a cold shower. Like lately, I've literally been getting under ice cold water as cold as it can go and I've just been literally, literally, hitting my chest saying, you know what? I never quit. I never get tired. I never quit. I never get tired. And I'm literally staying in the cold shower, talking to myself until, most of you guys don't think I'm freaking weird now, until my, literally, I get a brain freeze. I'm like frozen. And then I'm like, I'm done. And then I walk out. Why? Because I need to be alive. I need to be awake. I need to be prepped. I didn't have my best days ever, okay? So how you start your day matters. Successful people have morning routines. You study the Bill Gates, the Elon Musk, like the most popular, the Brian Tracy's, the Les Browns, like the most successful people on the planet, okay? They have a morning routine. What is yours? You got to get it down. This is mine and it works well. Okay, it works really well. Okay, also, if we're gonna continue, and we're gonna talk about what top agents are doing every single day throughout their day to be more successful, okay? Now they're kicking off their day the same way, like we just talked about every single day, right? It's consistent every single day. They're also doing non-revenue generating activities outside of work hours, by the way. Outside of work hours, because literally most of you are like, dude, between nine and five, guess what you need to be doing? You need to be selling. Your job as a salesperson is to sell, to sell clients, to help people to drive revenue. True or false, right? True or true, because it's true. You have to be driving revenue, right? A lot of people are like, dude, I wanna check Facebook. I wanna check emails. I wanna go to lunch. I wanna get coffee, right? I wanna check my voicemails. I wanna do a bunch of texting, you know, whatever, right? I wanna post on social. I wanna meet with my team, and they do all this during the day. Like no, no, I'm telling my team, like dude, do not bother me during these hours. If it's on my schedule, we'll do it. Otherwise, I need to be promoting and selling, right? Because what you do and what you gotta focus on are literally promoting and selling. Everything that you do to drive revenue should fall back into these two categories. For me, okay, and I'm gonna get to how to maximize time in a second where I'm gonna actually share with you my top three things I do every single day, okay? So during these activities, during these times, you need to be driving revenue. Your job is to drive money during these times, okay? So what are you doing? And then at the end of every night, you need to be thinking about the next day, right? You need to be prioritizing, creating to-do list, thinking about your next day so that you stop going into a day. Well, it's 7.45, I'm gonna, eight o'clock, I'm gonna wake up. Let me get dressed, let me stroll in the office at nine o'clock, let me get my coffee, let me check my Facebook, let me relax, don't bother me yet. I'm not awake, I'm not a morning person, right? And before you notice, like, dude, you haven't got anything done, right? So start your day off the same way, okay? Do revenue-generated activities during time. Non-revenue-generated activities do an outside of work. Like I'm checking emails, all this other stuff, like before and after work, during lunch, et cetera. Okay, now, we wanna maximize time. Top agents are also typically doing new prospecting between nine and 11 a.m., right? Those two hours in the morning, they are reaching out and they are trying to gather what's called, what coach calls new money, right? Like you need to go find new money, you need to find clients, you need to find new people, okay? You gotta be doing prospecting, outbound prospecting every day. That, or you've gotta fill the pipeline with so much inbound prospecting that you don't have to outbound. But the thing is, though, that the top agents, the top producing people, okay, they are getting out and they are attacking, they're conquering, they're not on the defensive, they're on the offensive, right? Like, are you on the offensive? Or do you feel like, dude, I'm on the defensive? I'm, the day is attacking me instead of me attacking the day. Now, there's three things I do every single day to start my day, okay, three things. Outside of these power five, I'm thinking about, here's the three things I'm gonna do every single day. Okay, number one is promoting, right? Promote, promote, promote. Attention is the currency of 2021. You wanna get attention, you wanna help people, you wanna blow up your brand, right? Promote first, how often are you on social? In a promotional standpoint, in a business standpoint, right, how often are you building relationships, which bring my second point, okay? Which is, my job is to network and build relationships with some of the top people in the industry, because I have the ability to do stuff with top people in the industry, right? The conference, our new training platform we're gonna come out with, with other coaches and trainers and experts, right? Like, I have the ability to help people that wanna get to the next level, and I need to be building relationships with other people. If I said, would it help you to build a relationship with the mayor of your city, what would you say? Most would say, it probably would help me in some way, right, because he may introduce me to people. I may get into parties and nobody gets access to it, but he's wealthy people. Okay, but if that's true, how many people would know the mayor, right? Like the ex-mayor just literally took a tour of our buildings last week. Why, because they're hearing about the stuff that we're doing locally, our people hearing about things they're doing locally. I told my wife when the mayor was walking around like, dude, I'm gonna tell him, I'm owning the city of Springfield one day. Why, because I need to be thinking a lot bigger and freaking promoting, because it ties back to promotion. Okay, and then third is selling. I gotta be ringing the cash register, even though we don't have a physical cash register. Why, because at the end of the day, I need to be driving revenue for my company, okay? Everyone, also what top producing agents do, okay? They build a business that generates cash, and then they invest that cash either back into the business, okay? Either back into the business or into income producing properties and activities, okay? So the question is, do you have a business? Are you generating cash, okay? It's one thing, like, everybody wants to start a business. Everybody thinks about starting a business. 4% of businesses in the country, literally 4%, okay? 4% are in seven figures a year. And what's crazy? Most people, like on Discovery, they got a show called Turn Around King with the undercover billionaire Glenn Stearns. The Turn Around King is on TV because it talks about how literally, I think like 76% of businesses have less than 28 days of cash flow available, which means if something goes sideways 28 days later, they're out of business. That's a problem most businesses fill, and that's the reason. You have to be focused on getting up, being your best self, driving revenue, driving cash, okay, your morning routine matters. If top producing people are prospecting, you should be prospecting, okay? And then you gotta maximize your time by focusing on the stuff you need to be doing and delegating the rest, okay? So you want to be a top producer? Now you have no excuses. Hey, if you love this video, you're gonna love, okay? I got behind the scenes with Jordy Belford at our conference about how we can help new agents and what he would do if he was you. Check that video out. You have to get them into the habit of dialing or out, it's gotta be top of the phone. People are scared to dial the phone, scared to go to work.