 Hi, I'm George cow. If you've been watching any of my videos, you know that most of my videos are out Outside in nature. They've been really short business and marketing tip videos Just those of you who don't know me. I've been a full-time business and marketing coach for seven years. I have Coach hundreds of clients in the past two years alone. I've done over a thousand individual business and marketing coaching sessions I have partnered with some of the bigger players in my industry. So I Have been around this marketing and business coaching stuff for a long time and now I am Sharing as much knowledge as I can for free And so instead of doing the this short tip videos outside. I'm going to start doing Fewer videos, but more maybe more substantial ones that Include a slideshow and the slideshows will be available to you The link will be attached to the notes of this video And so I'd love for you to give me feedback on how you're liking my slideshow videos I did slideshow videos for several years in the beginning and then it's been I've been out of practice for about three years So let me give me your feedback. I'd love to know so Today I want to talk about and by the way in case you're wondering what I'm using for my slideshow software I'm using Google presentation. It's a free slideshow software. I've used it for years. I love it I highly recommend you try it out, too. So I want to talk today about marketing activities Some of them will get you clients as soon as possible and others are designed to Build your trust and credibility first and build your brand and messaging first Okay Now the reason why it's important for you to learn this is because a lot of people and maybe you as well You do market some marketing activities. You're wondering. Hey, how come I haven't gotten clients yet by doing these things that are supposed to Work and then other people who are like, well, I don't need clients right now I just want to build my brand and my credibility first They end up getting sucked into certain marketing activities that are very short-term focused and they end up burning themselves out or burning their audience out And so it's important for you to get clear on what activities are meant for short-term client acquisition What activities are meant for a more longer term brand building and you need to decide what's right for you? Just because some marketing guru says you got to do this five-part formula for XYZ It doesn't mean it's right for you. I have been around the block. I have taught lots of these such formulas myself I've I've I've seen dozens and hundreds more of such formulas and I'll tell you nothing is right for you You have to first nothing is perfectly right for you Unless you first get clear on your goals and get clear on whether these tactics are short mid or long term Okay, so let's go on to This diagram by the way, I'm drawing my own pictures for now in the future If these videos take off and I have a bit more Resources to invest in this I will you know hire some fiber affordable graphic designer to make my slideshow prettier But for now I'm drawing my own little diagrams So if you need paying clients as soon as possible focus focus on short-term marketing and I'll tell you what some of those Activities are if you don't need clients as ASAP and you want to more build your trust and credibility first Clarify your message build your brand in the long term then focus on longer term marketing I mean really I will tell you if at all possible you should focus always focus more on the longer term just because it's it's gentler marketing and it gives you more time to build up Trust with your audience and really trust with yourself as well So but you know, I know some of you need clients paying clients now And so you got to focus on short term But whether you focus on short or long term also see if you have time to do some mid-term marketing and I'll describe that as Well, so first let's go to long term as I said if you can if at all do more long term do more long term But anyway here it is Long-term marketing is being consistent in your content on your social media. So for example posting regularly On your Facebook or your LinkedIn or your Twitter, whichever social media channels inspire you Or uploading videos to YouTube. It's basically getting consistent in sharing your expertise and Clarifying your own message. I mean when you share content It's not you're helping other people for sure and you're drawing new people to you, but it's as much about you Clarifying your own message and getting better and better at saying it with effectiveness You see so this is why it's more long-term. It's you're building trust with your audience You're getting clearer and more confident yourself And and this is also why this may be surprising for you Is because some people say well social media is the way to do marketing and they get on social media And they're like how come it's been three months and I haven't gotten any clients Long-term marketing will take you I mean Who knows how I mean it really depends on how how how much you work and how? How consistent you are things like that how frequently you post things But it could take you six months to three years before you get your first paying client If you're focused only on longer-term marketing So don't be so rushed when you're when you're doing things that are in this long-term marketing Slide okay another one is consistently posting on your own blog and engaging your audience there now Yes, some people can post one blog post and get a client, but come on chances are Most people who get clients through blogging they take years to do it because they're more if they realize what they're doing They're more focused on clarifying their message and building a Audience that really trusts them that they really enjoy so that's blogging is really for long-term marketing Creating a Facebook group or a LinkedIn group and nurturing that community That's typically not short-term. That's typically longer-term. Okay, because it takes It takes a lot of work to nurture and build a community So don't don't just do it willy-nilly, you know do it with thoughtfulness and with longer-term in mind Okay, let's look at what's mid-term marketing and as I mentioned whether you do long or short-term if you can Possibly include some time for mid-term. That's a good thing So mid-term marketing could you can get clients anywhere between who knows? Let's say three months to a year But it really depends that the time frame really depends on how much you work How smart you work and I'll give you some more of those tips after at the end of the slideshow So mid-term marketing is reaching out to influencers to offer customized free content for their audience on and the the content can be Can be okay, so for example somebody else who think about okay, so let's say you Help people with their health. Okay, so you help people design a customized nutritional program That's perfect for their their body type, etc So maybe what you could do is to Offer some free content about holistic health and sort of general advice about why one diet doesn't fit everyone And what's what are some things to keep in mind when choosing the right diet for oneself? right you can offer some free content like that specifically for let's say someone else who has a An online course about personal development personal development is pretty broad It can include all kinds of things and maybe you can show up as the guest speaker for health Right or for nutrition so as an example of that or you again you find someone who is a personal development blogger and you you you wouldn't you? Offer to do a special custom webinar just for their audience Or a guest article, but let's say you do a webinar. Here's an idea. You could you could offer to say listen I'm going to do a really valuable and helpful free webinar for your audience Okay, and you can charge five dollars for it I'll deliver way more than five dollars in value you can you can keep the money and I just want to have People I want to give this information to people I want people to know who I am and if they want to work with me further. That's great But the webinar itself will be awesome. So that's a night. That's an idea right a guest article Okay for for blogs or a podcast interview so think about think about which Think about your ideal client and think about which other types of topics they are there They enjoy and topics that are similar to yours But not exactly the same as yours that they would enjoy Reading about or listening to and that's how you find and then you search influencers like that or you can even go to their Facebook profile and you look at Hover over more find groups click on groups and see what groups they're part of to get some more ideas or see what pages They've liked to get some ideas. Okay being helpful in online groups and offline groups. That's also a mid-term marketing strategy Let's go on to short-term marketing. Okay. Now if you need clients right away, okay Then focus your efforts on these things if you need short-term clients I mean you need clients right away and you have limited time focus only on the things on the slide Ignore the things on the other slides Okay By the way, if you have a question on George is this short or I was taught to do this particular marketing activity is a shorter mid-term or long-term comment underneath this video and I Respond to comments, you know at least once a week. So I'd love to give you my feedback on it So with short-term marketing you need to have done enough niche interviews to understand how to modify your offering To what your ideal audience would love to buy it. That's a really really good use of time Honestly, if your offer is right and you're talking to the right people You have to do very little marketing for for them to say yes, okay? So it's all about getting your offer right and talking to the right people if you click on this link You'll be able to then find a link underneath that click on this link and that'll bring you to my article my advice My instructions on how to do niche interviews be sure to study this article and and take action on it You will be so glad that you did okay And then if you if you've got the right offer, but the it's you're offering the people who aren't buying that means you need To offer it to a different audience you need to switch and offer to different audience who are more likely to buy Okay, this is really really really important because even if you're not doing these things doesn't matter How hard you market people aren't going to buy it you got to get these things right And then once you've got these things right then you can use my three-stage plan again Click on this and then click on the link below that to get to my three-stage plan And this is a short-term marketing plan. Okay, so just read read this and and take action on it If you have any questions, you can comment below below the posting and I'll give you my answers usually about give me five to seven days to comment to reply, but Finally, let's go and end the slideshow with whatever Marketing you're doing whether it's short mid-term or long-term. I Also encourage you to consistently work on these three things Make your content more engaging and if you click on this and click on this You'll be able to find my mind map on how to make your content Engaging so for example to make your content more engaging needs to be more digestible So you just click on this to see what it means by digestible. Okay, what do I mean by easing into it? Okay, so we read that so anyway, this is how you use the mind map Click on the pluses. Okay You also need to make your offer more relevant as I've already said Whatever marketing whether it's long-term mid-term or short-term click on this and this is a thoughtful Article on how to make your offering more relevant and better really so be sure to study this one as well and Then also be a better helper and be a more thoughtful connector to the people in your network because if you Be more useful to the people in your network. They will become Just human beings. They will be able more naturally want to reciprocate. They will naturally more want to help you So always be working on that So if you do any of these three things above if you do it well You will shorten your marketing time span you will shorten how quickly you can get clients You'll short you were short You will make short your long-term marketing and how what long-term means is now one year instead of ten years All right, so these are three sort of overall factors So I hope this is helpful. Give me feedback on how you like this slideshow training and any questions You have comment below and I look forward to Seeing how this benefits your business and your life Until the next video, I wish you well